With the development of China's stationery industry, the stationery industry is becoming more and more mature. While expanding the scale, the technical level of the industry has also been greatly improved. However, compared with countries such as Europe, America, and Japan, there are certain gaps in manufacturing technology, public welfare design, and product development. However, from the development trend of stationery in recent years, we can see that the overall development of stationery has improved, mainly in the four major classification trends of stationery development:
Learning stationery multi-functional
Different from the development of a single stationery function in the past, in recent years, in order to attract consumers' attention. Stationery design is more and more "high on the", in the office supplies, the most "functional" effect is a combination, electronic stationery. They break the traditional product image of the traditional stationery, free, flexible, changeable, and have the characteristics of multi-use. Today's combination stationery, in addition to more features, can also save space, let people enjoy the office fun while harvesting convenience and practical functions.
Student stationery is more concise and practical
The simple and generous theme is never out of date, as is the design of stationery products. Relatively speaking, European and American countries are more interested in the simplicity of products than in Asian countries. Therefore, it can be seen that export stationery is too simple compared to domestic stationery. However, with the development of the industry, the changes in the preferences of domestic customers for product design are gradually changing. They are used to all kinds of fancy stationery, and the simple and practical stationery is also very fashionable and fresh.
Office stationery is getting more and more high-grade
Compared with the previous practicality, today's stationery is also high-end, which is also derived from the interest of some collectors. Since ancient times, cultural goods have been a gift to each other as a literati, and valuable cultural goods have been favored by collectors. Regardless of whether it is a gift or a collectible, it is a valuable and high-grade stationery. Therefore, office stationery is gradually moving in the direction of "higher".
Creative stationery is more toyized
The toyization of stationery is not difficult to find. When visiting the market, the individualized stationery is very distinctive, or it is a small umbrella shape correction tape, or a pill pen, or a beer bottle appearance glue. All kinds of personalized stationery are eye-catching, and there is absolutely "killing power" for children's stationery. Therefore, they are very popular in the market.
In addition, according to recent surveys, more than 60% of consumers expressed their preference for personalized stationery, and with the improvement of environmental protection requirements, green and low-carbon stationery is also favored by consumers, which are given to stationery companies. The future points to the direction of development. This also puts higher and more development requirements for stationery suppliers, and has a great incentive for the development of the industry.
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