A county where the exhibition industry is not outstanding has been able to achieve such excellent results. Recently, Cun Cunliang, president of Pingxiang County Bicycle Toy Association, unveiled the three “secrets†of the success of the Expo.
Relying on industrial clusters to maximize industrial advantages
The bicycle and stroller industry is a characteristic pillar industry in Pingxiang County. After more than 30 years of development, now there are more than 3,000 companies in the region, producing 5 million bicycles and accessories, 20 million baby carriages and 15 million electric toys. Industrial clusters.
“Our bicycle and stroller industry has obvious advantages and has laid the foundation for the exhibition. Therefore, one of the principles for our exhibition is to fully rely on industrial clusters and maximize the advantages of the industry.†Chai Cunliang said that they turned the advantages into exhibitors. The attraction of the audience has defined the position of internationalization, specialization, marketization and specialization for the Expo from the outset.
Under the guidance of the Provincial Council for the Promotion of International Trade, the Xingtai City Council for the Promotion of International Trade, the China Bicycle Association and other local Party committee governments, the Pingxiang County Bicycle Toy Association began planning in the fall of 2013 and successfully held the “First China (Pingxiang)†in May 2014. International Bicycle Baby Carriage (Toy) Fair."
Chai Cunliang introduced that there was only one exhibition hall in the first expo and there were 500 international standard booths. There were dozens of well-known domestic enterprises such as Goodbaby Group and Shanghai Phoenix Children's Bicycle Company and Hebei Tianshun Toys Co., Ltd. and Hebei Qiangji Group, etc. Business participation. The Organizing Committee of the Expo invited more than 20,000 domestic and foreign distributors to attend the conference, of which nearly 100 were foreign dealers. During the three-day exhibition period, a total of 100,000 merchants were received and the turnover of intention reached nearly 2 billion yuan.
"The first Expo has achieved a 'good start', which has brought confidence to exhibitors and distributors, and has also strengthened our determination to expand the Expo," said Chai Cunliang.
Guide enterprises to "change to customer-oriented" and promote marketization
In recent years, the production scale and popularity of bicycles and baby carriages in Pingxiang County have increased. Many of the products of the enterprises are sold outside the province and even abroad. When some companies develop new products, they usually invite domestic and foreign merchants to participate in the form of self-sponsored conferences and on-site trade fairs to promote new products. However, the trade fairs held by individual companies are small in scale, have limited influence, and have high costs.
“These problems can be solved through the exhibition.†Chai Cunliang said that the starting point for their exhibition is to closely follow the market demand, based on the requirements of the company, and achieve win-win cooperation. At the same time, the company is guided to “change to customer-orientedâ€, so that the company also becomes the organizer of the exhibition. In the preparation of the exhibition, pre-publicity, investment promotion and other aspects of the use of the company's resource advantages and customer groups, to achieve "industry exhibitions, exhibitions and promote the industry "the goal of.
Chai Cunliang recalls that the first expo was initiated by Hebei Tianshun Children's Products Co., Ltd. and other companies, and has received a wide response from local companies. In just three days, nearly 400 booths were recruited, and all 500 booths were filled in one week.
During the expo, domestic and foreign merchants can directly go to the factory floor to see the production, see the process flow, and can directly place orders and OEM production according to the drawings. This innovative service is welcomed by exhibitors and merchants.
Based on the needs of the development of the industry, play the role of the “threaded lead†of the association
On the platform of the Expo, Pingxiang County Bicycle Toy Industry Association made full use of its own industry organization role and extensive human resources, actively planned for deployment, and effectively played the role of “crossing the bridge†and “paving the way†to carry out various forms of activities. Promote the in-depth exchanges between local enterprises and famous enterprises in other places and help upgrade the local industry.
In order to enrich the content of the exhibition, create more opportunities for the development of the enterprise and achieve a win-win situation between the exhibition economy and the development of the industry. During each exhibition, promotion, signing, and summit forums will be held in succession. “We set up a communication platform for companies and merchants. At the same time, we allow exhibitors and merchants to learn about advanced experience and technologies at home and abroad.†Chai Cunliang said that these activities not only enriched the content of the Expo, but also enhanced its appeal.
Up to now, Pingxiang County has held six "China (Pingxiang) International Bicycle Baby Carriage (Toy) Fair" and a "China Pingding Chedu Leyou Culture Festival". The scale of the exhibition is getting bigger and bigger. stronger.
According to data provided by Chai Cunliang, the exhibition area has expanded from a total of 16,000 square meters in the first hall to 42,000 square meters in the sixth A, B, and C galleries. The number of international standard booths has increased from 500 to 1,500 exhibitors increased from 300 to more than 900. The 6th Expo exhibits more than 1,000 kinds of exhibits, including baby carriages, children's beds, electric toys, bicycles and accessories, covering the upstream and downstream and related industrial chain.
“The expo has brought a lot of information flow and capital flow, which has played a positive role in promoting the economic development of Pingxiang County. I believe that the expo will become a gold business card for Pingxiang County.†Chai Cunliang is full of confidence in the future of the expo. .
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