The central bank’s new policy, where should the third party pay?

On January 13th, the central bank issued the Notice of the General Office of the People's Bank of China on Implementing the Relevant Matters Concerning the Central Depository of the Payments of Customers of Payment Organizations on Friday afternoon, in which most of the companies will hold the annual meeting carnival. Let the third party pay no mood for the New Year. The most important of these is the cancellation of the interest payment and the centralized deposit of the reserve fund. The deposit ratio is slightly different depending on the nature of the license, which is about 20%.

For most third-party payments, the interest on the reserve is the main source of income. Central bankers have revealed that the reserve fund revenue accounts for more than one-third of the total revenue of most payment institutions. For the prepaid card business, This ratio is as high as 80%. Then, after zero payment of interest and centralized management, how can third-party payment survive?

The dilemma of third party payment

The era of small profits. The receipt of orders has always been the focus of the central bank's rectification. After the 96 fee reform, the fee income is basically low, and the borrowing and lending are separated, the industry's acquiring code is unified, and the cash-out cost is reduced. The set-up phenomenon is basically restrained. After the publication of Circular 261, it was the bottom line that prohibited the online sale of POS machines. UnionPay and the central bank have also been rectifying fake merchants, and the fines have been continually being imposed, and the acquiring institutions have been struggling.

The giant gap in online payment. Internet payment is very particular about channels and scenarios. At present, the pattern of online payment has been fixed. The first gradient Alipay and Tenpay occupy most of the market, and the second gradient is fast, and the world is remitted to occupy a certain market. The remaining space Not much. Previously, the State Grid hoped to use its powerful monopoly property to push the "Electric e-po", but the end is not good.

Prepaid cards are biased towards vertical industries. The value of the prepaid card license was quite high two or three years ago, but after the camp was changed, the prepaid card market became deserted. Prepaid card licenses are also more inclined to the more vertical industries such as traffic card and travel card. However, due to the difficulty in increasing the volume of the vertical industry, prepaid cards are also difficult to make profits. Now the interest on the reserve is cancelled, and the traffic card company has a big profit. It has also disappeared, and other services for transportation operators are the way out.

The third-party payment has been discussing transformation for the past two years. The basic transformation idea is that large institutions will rise to do finance and small institutions will sink to serve.

Breakthrough attempt by third party payment

More representative of doing finance can be Lacara and Wing payment. According to Lakara Sun Taoran's corporate transformation introduction, “Lacara has been paying attention to payment until July 2014. After July 2014, Lacala's business line was rapidly enriched, involving credit reporting, loans, and financial management. , equity crowdfunding, insurance, e-commerce, banking services, etc.. On the other hand, Lacala has also tried in the field of mobile payment, launched a Lahacara bracelet for the first and second generation, but the promotion effect is not ideal, even Sun Taoran himself Also frankly said that "the progress of the opponent's ring is not satisfied."

Lifting the wing payment, now more in the name of the sweet orange financial appeared in the public, in the middle of 2015, the affiliation of Wing Payment and Sweet Orange Finance reversed, Wang Xiaochu revealed that he was applying for a financial business license, sweet orange Finance includes Wing Payment, a mobile payment brand, which also includes credit, wealth management, analysis, loans, technology, crowdfunding, insurance, etc. It can be seen that China Telecom has begun to pay more attention to financial services than payment, and it is also known as Alipay. After Tenpay, China ranked third.

Small institutions are more likely to be agents of giants, and expand offline markets for WeChat, Alipay and UnionPay. It is worth mentioning that the rise of convergent payment also gives third parties an opportunity to pay. In the case of holding a license, it has a qualification advantage over other convergent payment entrepreneurs. Aggregating payment to obtain users and cutting into consumer finance is also a common hit. law.

Of course, Internet finance is not so good. In November 2015, Sheng Songcheng, director of the Bureau of Investigation and Statistics of the central bank, revealed that the central bank will conduct monitoring and statistics on the seven major formats of Internet finance, including Internet payment, online lending, equity crowdfunding, Internet fund sales, Internet insurance, and Internet trust. And internet consumption. That is to say, third-party payment companies accustomed to the wild roads are unlikely to use the Internet finance.

After the reserve has zero interest and centralized management

The depreciation of the payment license! The depreciation of the payment license! The depreciation of the payment license! The important thing is said three times. Since the second half of 2016, the sale and purchase of payment licenses has come to an end, and it is capable of purchasing. There are not many companies with strong layout. After the reserve payment control, the depreciation effect of the payment license is no less than the 96 fee change. The increasingly thin-selling payment industry, if not the enterprise layout needs, who is willing to get involved in this industry that is not pleasing to the money.

The expansion of financial business and value-added services is more urgent. Before the introduction of the policy of 96 fee reform and reserve payment control, various central bank UnionPay payment and clearing associations issued various fines, and third-party payment is also exploring the way out. The previous 2017 sponsored by the mobile payment network and the bank card testing center. In the Smart pos Development Salon, many payment agencies have raised questions about how to expand value-added services. In addition, third-party payment has also begun to provide deep contact with traditional service providers that provide various services to merchants, such as ERP and membership services. The era of sitting fees and provisioning interest rates has passed, and the central bank has already held up third-party payment throats, either waiting for death or dying in change.

In addition, the new regulations are also worthy of play. In the first article, “Since April 17, 2017, the payment institution shall deposit the customer's reserve fund to a special deposit account of the designated institution according to a certain percentage. The funds of the account will not be paid interest. "The designated agency is the central bank to designate? Or is it going to be online?