Food Tinplate Packaging Design and Development

As people's consumption levels continue to increase, people's requirements for food packaging are also increasing. Food packaging materials are varied. In addition to metals, there are various wood, plastic, paper, and bamboo materials. In metal packaging, it is mainly tinplate packaging. Due to the continuous transformation and improvement of tinplate printing technology and processing technology, the application of tinplate packaging has become more and more widespread. The market share has rapidly increased and is showing a trend of development year by year. The continuous development of tinplate packaging has become a top priority for packaging manufacturers and packaging design workers. 
I. Develop new industries for food characteristics
Many food industries have not adopted iron box packaging because of the influence of thinking and traditional habits. This is a vacuum zone for product development and has great room for development. The development of new industry packaging is most likely to play a role of “leading the market and leading the market”. To develop a new industry, we must first break the ideological confinement, carefully analyze the product's performance and market sales orientation, and figure out why we did not use iron box packaging before, and then proceed according to the characteristics of tinplate packaging processing, printing and coating processes. Product design and development. Before 1997, the outer packaging of liquor was generally a carton, and there was no tinplate box at all. Our company carefully analyzed the market information of liquor sales and the defects of the carton. We believe that the carton has poor anti-counterfeiting performance, low strength, and anti-collision performance. Poor performance in waterproof, moistureproof and poor quality, while imported cardboard is expensive, and tinplate packaging can overcome these drawbacks, and it has the advantages of beautiful printing, convenient mechanical processing, low mid-price and multi-functionality, and it can immediately cooperate with customers in design and development. Liquor security tin box as a white wine packaging, in one fell swoop succeeded, achieved sales of tens of millions of dollars that year, becoming the first liquor security tin box in Chinese history, which led to a revolution in white wine packaging. Currently, most liquor factories have adopted iron box packaging. Another example is the local specialty of Zhejiang, ham, which has been used for many years as a carton or undressed. In recent years, the use of blister packs and plastic box packaging has grown. However, a large part of ham is sold as a gift to develop high-end gifts. Metal ham cans are an urgent requirement of the market. My company immediately developed a ham window gift metal box, favored by the ham market, a number of ham manufacturers quickly adopted this package and put into the market, this is the first domestic, received good economic benefits. 
Second, expand the application of existing products
For a company, the investment in equipment can not generally increase without limit, use existing processing technology and equipment, or change only part of the raw materials and processing technology, expand the application of existing products, it is a development with less investment and quick results. New product road. Welded three-piece cans have been used only for the packaging of eight-treasure porridge, fruit and vegetable beverages, and slightly acidic beverages. The shape of the three-piece cans has been limited to several types of cans, such as necking and necking. First of all, the equipment has been slightly modified, and there have been major changes in the height, can diameter, and the number of neckings. Many types of cans have been expanded, and then the raw materials and processing technologies for the inner coating and the weld seam coating have been changed. Improve and quickly expand the scope of application of the original three-piece cans, which are now widely used in industries such as dried fruit, candy, chicken powder, chili sauce, soybean meal, canned fish, cigarettes, condensed milk, strong acidic beverages, and oils. The potential of existing equipment has been utilized and the market adaptability of products has been greatly improved. 
Third, the iron box packaging transplant innovation
There is a wide variety of packaging materials. Each material has its own characteristics and traditions. Each packaging industry and most packaging manufacturers are innovating. As a designer and developer of metal packaging products, it is a practical method to absorb the director of the public and improve the printing and processing characteristics of the iron sheet to enrich and develop the structural shape of the iron box. In the past, the appearance of the iron box was rounded, and the box was generally folded at right angles. The tank bottom and can body were made of the same metal sheet. The can body was formed by folding so that the four corners of the can body were right-angled. Can body mouth roll. The four corners of the can lid are also at right angles. The lid of the can lid is folded and pressed inward. This merges the shape and processing features of the carton. The shape of the can is like a carton, which changes the traditional image of the tin box. People feel refreshed. Another example is a hexagonal deep-jacketed-fitting can. The corners of the can body adopt a very small arc transition that is close to the standard obtuse angle. After the can bottom is extended, the can body is crimped and formed. The can lid is also divided into two parts. The lid body and the can body have the same forming process. The outer depth of the lid is deepened. The depth of the deep drawing is the same as the height of the inner curling of the lid. After the lid and lid are crimped, the lid is topped. It is flush with the upper edge of the cover and the top of the cover is flat. The height of the can body and the cover are the same. After the cover is closed, the integrity of the can is strong. This iron box combines the appearance characteristics of the plastic cake box, with elegant color patterns, giving a feeling of honor. 
Innovations in the shape of packaging can play a role in revitalizing the youthfulness of the product market, attract consumers' attention, and promote sales of products. When making shape innovations using the profiling method, the first step is to select the shape object to be imitated according to the market positioning of product sales. To simplify and condense the shapes to be imitated, it is necessary not only to be “like” but also to be “similar”, and then to combine the characteristics of tinplate processing, the characteristics of design patterns, and the shape characteristics of the contents to carry out structural innovations. At the same time, ease of use should also be considered. ,Safety. Make sure that the model, content, and consumer's consumer psychology are coordinated. There are many shapes that can be imitated, such as familiar cute animals, daily necessities, and shapes that have been accepted for everyone. Currently on the market there are: small pandas, dolls, cars, televisions, shoes, mailboxes, heart-shaped, star-shaped, egg-shaped, drum-shaped, suitcase-shaped, bag-shaped, book-shaped, basket-shaped and so on. Profiling product packaging, its market positioning is generally for children, young people and other consumer groups. By replicating innovative new products, its promotion costs are lower than the development of new industries and are easily accepted by the market. 
Fifth, the function of iron box packaging innovative design method
The functions of the packaging are various. The first thing to do is to adapt to the packaged product and meet the product requirements during the transportation, storage, sales, use, and recycling of the product. This is the first function of the packaging, namely, the basic function. The second is to be displayable. On the one hand, it must have the function of displaying the basic information of the contents, on the other hand, it must have its own personality and style, and it must have the function of attracting consumers and attracting consumers' attention. This is called "temptation function." Thirdly, the packaging is preferably reusable, that is, the “secondary use” of the packaging as it is often called, which stimulates the consumer’s desire to purchase from the packaging aspect, and has the function of promoting product sales, called “assisting function”. "Others include convenience functions, anti-counterfeiting functions and other functions." In the packaging design, give full play to the function of the packaging, is the development trend of packaging design. Hand-push food cans are rectangular in shape. The bottom of the can is flush with the outer edge relative to the outer surface. The depth of the depression is the same as the height of the bead. After the can bottom and the can body are crimped, the outer surface of the can bottom is flat and the can body is The can of the roll. The structure of the tank lid is relatively complicated. The lid edge is rolled inside. After one end of the lid is cut off and the lid body is closed, the inner lid is folded and pressed tightly, and the lid body is arc-filtered. Several positioning points are punched on the lid surface, and the lid is pushed to achieve manual pushing. Type function. The structure is simple and novel, and is suitable for the packaging of children's food. After the children finish eating the contents, the packaging can be used as a stationery box, which is in line with the purchasing psychology of children and children's parents. Another example is a car-type chocolate can, the overall shape of a simplified car, the can body and the lid can be stamped and formed, the can body after the necking necking, the width of the neck is the thickness of the lid inside the roll. The can lid is a roof shape, and the windows and wheels are represented by a pattern, and the lid edge is rolled inward. The can body and lid are hinged. The hinges of the can body are concave and the can lid hinges out. They are connected at two black tires. After closing, the exterior looks flat and resembles a car shape. The size of the jar is the same as that of a large stationery case. In this way, after the chocolate is eaten, the package can be used not only as a child's toy but also as a box, in line with the purchasing psychology of children aged 2 to 10 and parents of children. 
Liquor anti-counterfeiting packaging cans series is a successful example of functional innovation to develop new packaging. While implementing anti-counterfeiting functions, it constantly develops new structures and shapes, realizes a combination of new functions and functions of packaging, and continues to introduce new products into a series of white wine packaging. Multi-purpose wine cans are composed of a can body, a tank bottom, an inner lid and an outer lid. A small hole of about 50 mm is opened in the middle of the outer cover, the edge of the small hole is rolled inward, and the outer cover edge is rolled out. The inner cover is stamped and formed, and is punched at the small hole of the outer cover. After the cover is closed, the inner cover is flush with the top surface of the outer cover. Like the bottom of the tank, the inner lid and the can body are rolled and formed. Engrave two lines in the proper position of the can body, press a rib under the score line, and the distance from the lower reticle to the ribs is equal to the depth of the inner cover. After opening, anti-counterfeiting function is realized because the can body is cut off. After the can body is disconnected, the bottom cover connecting part and the outer cover form a new product ---- the ashtray, tobacco and alcohol are the best partners, and the sprinkling cans become the ashtray after the mission of completing the packaging, which is economical and practical, and thus effective The secondary use of wine cans was realized, evoking the desire of consumers to purchase, facilitating the sales of products, and playing the “assisting role” of the packaging materials, and at the same time playing a propaganda effect for the liquor production enterprises and their products. 
There are many ways to design and develop a tin box, and the method is not used alone. However, the basic principles of packaging design development are the same. The ultimate goal of packaging is to package contents and promote product sales. In order to achieve this goal, we must combine and develop the characteristics of tinplate printing and processing to continuously understand the products and understand the market in order to continuously develop new industries, new packaging structures, new packaging shapes, and make tin box packaging structures serialized. The series of shapes and functions are serialized to tap the potential of the package, and the multiple functions of the package are utilized to promote the upgrading of tinplate packaging. Only in this way can we increase the market share of tinplate packaging and promote the development of the tinplate packaging industry.

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