Coca-Cola's new packaging

In the long-term cooperation, Coca-Cola Mexico has been very satisfied with the stretching performance of ITW Auto-Sleeve's sleeve. However, previous sleeve labels use gravure printing. ITW Auto-Sleeve recently received an opportunity to demonstrate its technology in flexo-print shrink sleeves. This technology is known for its economy and high efficiency.

“Coca-Cola Mexico was very happy with the previous gravure shrink sleeve labeling, but we knew they were looking forward to seeing that the flexo shrink sleeve could fully reflect the overall value of the company’s products and wanted to show this value to Customers,” said John Krukemeyer, ITW Auto-Sleeve’s print technology division manager, “We have once again teamed up with Coca-Cola Mexico to launch the company’s first Cola Christmas promotional product with a flexo printed shrink sleeve.”

The Grupo Vitro Envases labeler in Mexico provided Coca-Cola Mexican company with a bottle Santa Claus label design. This label uses PVC flexo thermal shrink printing. The label covers the entire 500ml glass bottle. The colorful design and print quality must meet the requirements of the Coca-Cola Mexican company. Roy Marschke, managing director of ITW Auto-Sleeve, proudly said, “Our company's flexo label has quickly passed the rigorous inspection of Coca-Cola Mexico.” Arturo Hijuelos, a senior packaging engineer at Coca-Cola Mexico, also stated, “We are ITW's flexo-printing heat-shrink labels are very satisfying and the cooperation with ITW is very enjoyable.”

Source: "Beverage Packaging Solutions"