"In so many years of experience, I gradually have a kind of mind, especially for myself, for others, for the family, for the employees, for the cause."
“Employees have not yet reached the state I requested, and the size of the company needs to continue to expand. In addition, I also expect that there will be more returns for employees or society.â€
“I feel that doing products is to be a character, and we must carry out strict screening on the use of materials, including the design of some processes.â€
"We must make joint ventures with foreign or domestic capital predators, introduce strong funds, continue to expand investment, and occupy the commanding heights of the market."
"Now, in this not-so-good market environment, it will promote the benign development of the industry and refine the best companies and brands in the industry in the big reshuffle."
——Li Jie, Vice President of Rouran Group
Li Jie, Vice President of Rouran Group
Five years ago, he joined the wallpaper market by chance. After five years, he talked about his life and thanked him for the right choice. In the past five years, Li Jie has witnessed the complicated changes in the wallpaper industry and the unsuccessful development process. With his own unique attitude toward the difficulties and the hearts of others, he walked on his way to the wallpaper investment.
Work is fun and the challenge is to pursue
From 1995, Rouran opened its first wallpaper store in mainland China in Beijing. By 2007, Rouran has grown into a company with close strategic cooperation with the nine international brands, and has been rated as “well-known building materials for customer satisfactionâ€. "and "Chinese villa standard equipment recommended brand". At this time, our protagonist, Li Jie also began to target the wallpaper industry.
Before entering the business, Li Jie himself operated the company, engaged in management consulting and R&D design. Occasionally, the involvement of the textile industry made him have a keen interest in the changing and colorful flower shape, and thus optimistic about the development prospects of the wallpaper industry, resolutely invest and add softness. Of course.
For the industry situation when it first came into the wallpaper field, Li Jie recalled, "I think that when I entered the wallpaper industry, the whole market should be said to be relatively low. Because everyone knows that the wallpaper gradually matures from immature to mature. In the case of the general opinion that "there is not much prospective thing to see", Li Jie still insists on choosing to participate in it. He believes that wallpaper as a penetration rate in Europe and the United States reaches 70%, 80%, and Japan almost reaches 100%. Necessities for home decoration, "there is still a gap in the Chinese market", the space is large, which is also an important reason why he has been persisting until now.
From the 30 brands that entered the market, the rapid development in the past five years to today's more than a thousand brands, the wallpaper industry has appeared in a hundred flowers and a hundred schools of contention. For the growth of the company in the past five years, Li Jie described this as follows: “The company is also from small to large, and the company’s personnel are also immature and mature. From taking such a team to the formation of the whole team, it has gradually matured and spent a lot of time. The heart of the work." In the background of such an industry, Rouran Wallpaper, "In the fierce competition in the market, it also encountered many difficulties." Now mentioning this matter, the pursuit of ideal hardship and unparalleled sense of accomplishment still impressed Li Jie. Mentioning the pressure and decompression methods that everyone has, Li Jie’s answer makes ordinary people unable to understand but sincerely admire, “I think that decompression does not exist now, because my biggest decompression method is to constantly meet the challengeâ€. In his eyes, work is fun, it is a beautiful thing, and it is his pursuit to meet difficulties.
Looking back on past life experiences, Li Jie said with emotion, "In the course of so many years of experience, I gradually have a kind of mind, especially for myself, for others, for the family, for the employees, for the cause", he valued the most. I am proud of my ability to learn and my unchanging career. For the biggest achievement at the moment, he replied, "The staff has made progress, the family is more beautiful, and the career has made me feel brighter." Rouran has made Li Jie, but he is not satisfied with so many auras and honors. For the future, he considers more companies and employees. He admits that the ideal is not fully realized: “The employees have not yet reached the state I requested, and the size of the company needs to continue to expand. In addition, I also expect that the employees are also good. For the society, there should be more returns."
Diversified brand professional management
When wallpaper consumption enters the era of segregation, the needs of consumers are increasingly diversified and differentiated. After advocating individuality and emphasizing self-awareness, they gradually join the decoration army after 80 and 90. At this time, how to play their own characteristics in the wallpapers of many red and green flowers. And finally stand out? For this issue, the Rouran Group's strategic focus has always centered on one core: the brand. This is also the part that Li Jie mentioned most in his conversation.
How to establish a brand, enhance corporate visibility, and increase consumer confidence? For such problems, it is easy to deal with it.
First of all, do products with quality and conscience. In terms of quality, the Rouran Group strictly controls. “Including the materials, the materials, including the design of some processes, we carry out strict screeningâ€. Li Jie insisted that "making products is to be a character." After 17 years of wind and rain, nowadays, "Chinese wallpaper is the most comprehensive and the most powerful."
Secondly, don't play gimmicks, insist on "playing the market", and earnestly "tree brand" to form the core competitiveness that enterprises can't replicate. Li Jie has always hated the behavior of deceiving consumers. He insists that “it is a good responsibility for consumers to honestly use technology and technology to make good use of environmentally friendly inksâ€, and “not to rely on concepts to play recognition†. Li Jie said, "We will never say the same set of gimmicks."
Third, the price is clearly marked, and the discount is deducted. In view of the fact that the building materials industry is not priced and the gray area is too high, Li Jie strongly urges the price to be Transparent. As can be seen from the holidays and the usual promotions, Rouran has been practicing this. Li Jie said, "We like direct discounts and directly give benefits to consumers." In this way, we will create a good image of the company and establish a brand effect.
Fourth, doing things with integrity. For the wallpaper industry, the general shoddy, "Made in China" posing as "foreign goods", Li Jie has been eating a negative attitude. Rouran insists on treating customers with sincerity. All the wallpapers that are operated have barcodes. You can check whether they are made domestically or imported by means of online input, and you can further query the importing countries. Li Jieshun popularized the small knowledge of domestic and imported products for consumers. "There is only one barcode for imported wallpapers in China. The beginning is to use the sixty-nine logo. Please also ask consumers to buy products without blindness. Look for products and brands. Get genuine protection."
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