Li Ning pervasive, trying every means to infiltrate the 2008 Olympic Games, surrounded.
2008 Olympic Games, once the gymnastics champion Li Ning, as a businessman involved in the Olympic Games sports sponsor competition, eventually lost to Adidas.
20 years a reincarnation. Recalling the 1988 Seoul Olympic Games, Li Ning accidental defeat in the last race, fell from the rings. Although he was walking down the track with a smile as usual, his heart was full of frustration and sadness.
December 16, 1988. Shenzhen Stadium. "Gymnastics prince," Li Ning, a "hard to say goodbye," officially announced his retirement from the sports arena, bid farewell to his 18 years of gymnastics career. Tears blurred his eyes as he turned around. He knew that 106 brilliant gold medals, 14 brilliant victories at the World Cup, and six gold medals at the 2nd World Cup were all gone. He will step into a new and unfamiliar field, courage enough to meet the new challenges.
Confronted with the Olympics losing ground again, Li Ning, as a businessman, has not had the sadness of that year. He added a sensible and calm response.
For the famous "gymnastics prince," he faced countless options when he was retired: he could stay in the team as coach to continue his favorite gymnastics career; he could lead the sports department in Guangxi; he could accept Other countries' kind invitation to go abroad as a coach or study abroad; you can step onto the starry path to become a guest star of an overseas movie company ......
At the time when he was uncertain, Li Jingwei, the president of Guangdong Jianlibao Group, the most famous sports and beverage company in China, sent him an invitation and welcomed him to join Jianlibao. In fact, Li Ning has always had a knot in mind: In the past to participate in every international competition, athletes of other countries are wearing their own national brand clothing, drinking their own national brand of beverage, but Chinese athletes do not have their own national well-known sports brand. Li Ning Jianlibao think this vast world, but his "heart knot."
On April 21, 1989, Guangdong Jianlibao Group Co., Ltd. held a grand ceremony of appointment, and Li Jingwei handed a big letter of appointment to Li Ning solemnly. Since then, Li Ning, the "gymnastics prince" who has brought great glory and pride to the Chinese people, has a brand new identity: General Manager of Guangdong Jianlibao Group Co., Ltd. Special Assistant.
Star business, the fear is to adjust their attitude is not good, just know that "flower shelf" is not doing anything practical. First arrived Jianlibao, Li Ning is mainly in charge of public relations and publicity, market planning, organizing sportswear factory and other work. After careful research and thinking, he found a problem: the original ads Jianlibu those forms are too old ads, the effect is not good, and Jianlibao's rising strength and status do not match, Li Ning made a bold proposal , Abolishing the original advertisement, reusing the film to shoot an atmospheric, impactful and sporty commercial, and personally starred in it.
If you press this proposal, you need 600,000 yuan production costs, which was almost astronomical at the time, but got the full support of Jingwei. When the advertisement was made, it was broadcast on the prime time of CCTV and really got a huge social repercussion. This year, Jianlibao sales increased by 30 million yuan.
In the stadium Jianlibao, Li Ning re-learn the opening, take-off, and the first appearance of towering.
Business sea choking water first knowledge of the sea of ​​business, Li Ning began to look forward to a broader travel world. In early 1990, with the support of Jianlibao Company, Li Ning incorporated a joint venture garment company named Li Ning Sporting Goods Co., Ltd. with its own name in Sanshui, Guangdong Province, where Jianlibao headquarters was located.
It is also the first sports company in China named after an athlete.
"Step by step win" is the "Li Ning brand" sneaker early advertising slogan, but few people know the first batch of "Li Ning" sneakers do smash when the scene, Li Ning almost "no war first death" - At that time, Li Ning invested in the development of sports shoes only 500,000 yuan, of which 200,000 yuan for the "001" series of production. Due to various reasons, these shoes all failed. Learned that this news, Li Ning immediately flew back to Beijing, convened a meeting of the footwear sector. Li Ning mood painful, but still resolutely decided to destroy the 20 million "debut." "Let's start all over again!" He said grimly, shaking his fist. That year, Li Ning less than 28 years old, but in the sea choked a saliva.
Although the successful brand offensive rapidly increased the popularity of "Li-Ning" brand in a short period of time, due to consideration of price, customer acceptance and other risk factors, the main wholesale channel of state-owned commerce was not able to accept this World champion named brand.
The market does not believe the champion! What to do? Is to yield to the "relationship is the productivity" of the "vulgar", by high "kickbacks" to open the market gap, or another way, with the hands of the market to create a new world? Li Ning chose the latter . Li Ning decided to learn from foreign advanced brand mode of operation, the establishment of the "franchise" as the core of the "store" sales system.
That dry! Li Ning invited to the former teammates to pay Lu Ming, funded by Li Ning, Lu Ming to pay the line, looking around the facade, please design a unified visual identity store image. From the site to the decoration, every aspect of the work, Li Ning personally involved, and colleagues cleaning the floor, the layout of the shop.
September 22, 1990, China's first "Li Ning brand stores" officially opened in Beijing's Dengshi West exit. Since then, Li Ning using the bottom stock, provide decoration costs and other preferential policies, and gradually expand the number of stores around. In order to promote the brand image, but also to attract investors, each store opened, Li Ning made a special trip to ribbon-cutting, signature.
Since then, Li Ning brand stores began to expand in the country.
Getting better for several years, Li Ning began to seem to find the ease of feeling again.
Prior to the Asian financial crisis, Li Ning just launched the "snowstorm" autumn and winter casual wear . This series of clothing, was the pursuit of the national youth fashion, selling very hot in the country, and even led the "Li Ning card" other products have continued to rise.
December 25, 1996, Li Ning suddenly 350 stores in the country, thousands of sales outlets launched a large-scale, large-scale none other promotions - the original price of 200 yuan, the current sale of 50 yuan; the original price of 300 yuan, Asking price less than 100 yuan. Li Ning this sudden move, so that all opponents do not understand, group insiders have been confused by this trick. Li Ning said: "This is called Warriors broken wrist.We would rather sacrifice the profits of tens of millions, but also for the future development to win valuable time and space.
Sure enough, when the financial turmoil was sharper, it was more violent than Li Ning's Blizzard. In the face of this global business disaster, seeing merchandise piled up in warehouses and many businesses were overwhelmed with suspicions, they have thirty-six on the go, the "price promotions" as "amulets." Li Ning, however, is unrestrained, resolute and resolute, as if back to the stadium that year - watching others score far higher than himself, still not impatient, unusually calm. In the capital together to call business escape, "Li Ning card," the new super sportswear suits but not a child, do not discount, not gifts, buy to buy, do not buy down! Unexpectedly, in the crowd Called "no one wants to discount," "Li Ning" has come Qiao Lai, there are several masterpieces even out of stock.
Li Ning not only resisted the tremendous pressure of the market weakness and kept opening up the situation, but also in the major businesses are one after another for sports "high input, low output" sponsored shout headache, in just a few years, for Various domestic sports investment nearly 80 million yuan.
What is the return? Lining laugh but not answer. In 1998, when sponsors on the domestic volleyball league on the wall, Li Ning and "mad" up, dress and volleyball "date": invest more than 3 million, tailored to 16 high-quality professional equipment, breath Eat 16 teams supporting the task. Equipped with the equipment, even people have to praise row: "Li Ning armed us to the teeth!" "This is called a new sponsorship philosophy." Li Ning said.
1992 Barcelona Olympics, 1996 Atlanta Olympics, 1996 Paralympics, 2000 Sydney Olympics, 2004 Athens Olympics ...... Li Ning is the Chinese delegation's award-winning equipment provider, in these arena, everywhere wearing "Li Ning" Clothing Chinese athletes, Li Ning also embarked on the road to create a strong sports brand.
Li Ning out of the country, "appetite," growing bigger, making the first brand of domestic sporting goods does not enable him to meet. Li Ning is a well-known man, to be compared with the international Hawker, the financial strength is not a decisive factor, only a strong scientific and technological support, to ensure long-term prosperity.
In order to make the product quality a higher level, Li Ning actively looking for partners. At that time, the United States DuPont newly developed a new type of fabric is DuPont patented development of the four perspiration pipe fibers can be generated when the human body sweat quickly discharged to the surface of the clothes evaporation, so that the human skin at high speed or high temperature Under, can also keep fresh and comfortable. Can win this material exclusive right, there is a weapon to defeat the opponent. However, DuPont as a veteran company, of course, will not "love woman" easily Xu Hui. June 1998, DuPont Asia Pacific Marketing Director of the Li Ning Group, after a comprehensive inspection, decided to work together with Li Ning, the company's newly developed COOLMAX fabrics, to Li Ning, the production of "Li Ning card" T-shirts.
One day in August 1999, representatives of the world's sports giant Adidas, suddenly known at the Munich Expo, known as the "Olympic Games" sporting goods industry, found that next to its booth was a brand it had never heard of - China's "Li Ning" brand sporting goods. With such a "big pet" shoulder to shoulder, so that the fledgling "Li Ning" people just started hanging in mid-air. Fortunately, this ominous foreboding has not come true. For many years in the world of distributors, both respect the world famous brand names, but also believe their own hot eyes. They carefully watch Li Ning's clothing and sports shoes, look at the style, touch fabrics, check workmanship, examine the content of science and technology, and some attentive businessmen also need a pin-eyed pinch look ... Finally, Li Ning's products finally Let them convince Merchants from Europe and West Asia and other places on the spot signed the order of hundreds of thousands of German marks, many businessmen rushed forward, arguing about sales agency rights.
Some people do not know exactly what they want to ask: "Are you a Japanese? Korean? Taiwanese? After a series of NOs, Li Ning people proudly told them:" We are Chinese and come from the Mainland. "These well-informed businessmen showed their ignorant side at this time: they could not believe that the excellent product and brand image they saw would come from Chinese enterprises.
Li Ning has a clear timetable for his globalization strategy. The first phase ends in 2008 and the second phase is 2009-2013. In both phases, Li Ning will regard the Chinese market as the most important strategic market and expect the turnover to maintain its annual growth rate of 35% -40%. 2013-2018 is the third phase, when Li Ning will become the world's top five sports brand companies.
However, Li Ning seems to have achieved this goal in advance. By the beginning of 2008, according to the market rankings tabled by SGI for the global sportswear industry, Li Ning surpassed Asics to become the fourth largest in the world and the top three in terms of rankings Nike, adidas and Puma respectively.
In the Hurun 2007 list of rich, Li Ning also personal status ranked 11th with 11 billion yuan ranked No. 65.
Olympic complex
January 3, 2007, is the day Lily lost, because he once again lost in the Olympic Games. However, this time his competitor is not other gymnasts, or the international sports giant Adidas.
2008 Olympic Games will be held in front of their own home, but the company Li Ning, Olympic sponsors in the competition but failed, the well-funded Adidas eventually defeated Li Ning, a BOCOG selected as the seventh partner. However, Li Ning did not give the slightest discouragement. Zhang Zhiyong, CEO of Li Ning, said: "It is impossible to spend money with Adidas and Nike, but it does not matter, we have some ideas - and promised to be a good idea ... ... Li Ning company began to find ways to find an unprecedented Way to promote the brand: within the limited funds, spend money to do something.
However, Li Ning will never give up the Olympic Games, he adopted the "curve to save the country" strategy - non-Olympic marketing.
Li Ning apparently long ago thought to retreat. Only after the defeat of the first 3 days, Li Ning and CCTV sports channel signed an agreement stipulating that the 2007-2008 broadcast section and tournament host and reporter are required to wear Li Ning card clothing. This means that during the Beijing Olympic Games, just open the CCTV Sports Channel, Li Ning's Logo will jump into the audience your eyes.
This is a clever "perpetrating a fraud", very cleverly escaped the strict barriers of intellectual property rights in the Olympics, a new way to get close to the Beijing Olympic Games.
A week later, Li Ning company again tricks again, signed an agreement with the Argentine Basketball Association, agreed that the last Athens Olympic Games champion men's basketball team in Argentina, will be wearing Li Ning shirt appeared in the Beijing Olympic Games stadium.
As of early May 2007, Li Ning with limited money, but to create a sparkling their own "Beijing Olympic Li Ning delegation": Including the Chinese shooting team, diving team, table tennis team, gymnastics team. According to the results of the 2004 Athens Olympic Games, these four teams won more than half of the total gold medals in the Chinese team. In addition, there are the Swedish Olympic delegation, the Argentine basketball team, the Spanish basketball team, Sudan track and field team. They will all wear Li Ning card sportswear appeared in the 2008 Olympic Games.
On November 15, 2007, Li Ning Co., Ltd. listed in Hong Kong announced on the 15th that it will spend 305 million yuan to acquire 57.5% shares of Shanghai Double Happiness Group Co., Ltd. Double Happiness company is well-known table tennis equipment manufacturers, its market share in the domestic first, has a high international reputation, is the International Table Tennis Federation (ITTF) partners, will provide the 2008 Olympic table tennis competition Most of the equipment.
2008 Olympic Games, once the gymnastics champion Li Ning, as a businessman involved in the Olympic Games sports sponsor competition, eventually lost to Adidas.
20 years a reincarnation. Recalling the 1988 Seoul Olympic Games, Li Ning accidental defeat in the last race, fell from the rings. Although he was walking down the track with a smile as usual, his heart was full of frustration and sadness.
December 16, 1988. Shenzhen Stadium. "Gymnastics prince," Li Ning, a "hard to say goodbye," officially announced his retirement from the sports arena, bid farewell to his 18 years of gymnastics career. Tears blurred his eyes as he turned around. He knew that 106 brilliant gold medals, 14 brilliant victories at the World Cup, and six gold medals at the 2nd World Cup were all gone. He will step into a new and unfamiliar field, courage enough to meet the new challenges.
Confronted with the Olympics losing ground again, Li Ning, as a businessman, has not had the sadness of that year. He added a sensible and calm response.
For the famous "gymnastics prince," he faced countless options when he was retired: he could stay in the team as coach to continue his favorite gymnastics career; he could lead the sports department in Guangxi; he could accept Other countries' kind invitation to go abroad as a coach or study abroad; you can step onto the starry path to become a guest star of an overseas movie company ......
At the time when he was uncertain, Li Jingwei, the president of Guangdong Jianlibao Group, the most famous sports and beverage company in China, sent him an invitation and welcomed him to join Jianlibao. In fact, Li Ning has always had a knot in mind: In the past to participate in every international competition, athletes of other countries are wearing their own national brand clothing, drinking their own national brand of beverage, but Chinese athletes do not have their own national well-known sports brand. Li Ning Jianlibao think this vast world, but his "heart knot."
On April 21, 1989, Guangdong Jianlibao Group Co., Ltd. held a grand ceremony of appointment, and Li Jingwei handed a big letter of appointment to Li Ning solemnly. Since then, Li Ning, the "gymnastics prince" who has brought great glory and pride to the Chinese people, has a brand new identity: General Manager of Guangdong Jianlibao Group Co., Ltd. Special Assistant.
Star business, the fear is to adjust their attitude is not good, just know that "flower shelf" is not doing anything practical. First arrived Jianlibao, Li Ning is mainly in charge of public relations and publicity, market planning, organizing sportswear factory and other work. After careful research and thinking, he found a problem: the original ads Jianlibu those forms are too old ads, the effect is not good, and Jianlibao's rising strength and status do not match, Li Ning made a bold proposal , Abolishing the original advertisement, reusing the film to shoot an atmospheric, impactful and sporty commercial, and personally starred in it.
If you press this proposal, you need 600,000 yuan production costs, which was almost astronomical at the time, but got the full support of Jingwei. When the advertisement was made, it was broadcast on the prime time of CCTV and really got a huge social repercussion. This year, Jianlibao sales increased by 30 million yuan.
In the stadium Jianlibao, Li Ning re-learn the opening, take-off, and the first appearance of towering.
Business sea choking water first knowledge of the sea of ​​business, Li Ning began to look forward to a broader travel world. In early 1990, with the support of Jianlibao Company, Li Ning incorporated a joint venture garment company named Li Ning Sporting Goods Co., Ltd. with its own name in Sanshui, Guangdong Province, where Jianlibao headquarters was located.
It is also the first sports company in China named after an athlete.
"Step by step win" is the "Li Ning brand" sneaker early advertising slogan, but few people know the first batch of "Li Ning" sneakers do smash when the scene, Li Ning almost "no war first death" - At that time, Li Ning invested in the development of sports shoes only 500,000 yuan, of which 200,000 yuan for the "001" series of production. Due to various reasons, these shoes all failed. Learned that this news, Li Ning immediately flew back to Beijing, convened a meeting of the footwear sector. Li Ning mood painful, but still resolutely decided to destroy the 20 million "debut." "Let's start all over again!" He said grimly, shaking his fist. That year, Li Ning less than 28 years old, but in the sea choked a saliva.
Although the successful brand offensive rapidly increased the popularity of "Li-Ning" brand in a short period of time, due to consideration of price, customer acceptance and other risk factors, the main wholesale channel of state-owned commerce was not able to accept this World champion named brand.
The market does not believe the champion! What to do? Is to yield to the "relationship is the productivity" of the "vulgar", by high "kickbacks" to open the market gap, or another way, with the hands of the market to create a new world? Li Ning chose the latter . Li Ning decided to learn from foreign advanced brand mode of operation, the establishment of the "franchise" as the core of the "store" sales system.
That dry! Li Ning invited to the former teammates to pay Lu Ming, funded by Li Ning, Lu Ming to pay the line, looking around the facade, please design a unified visual identity store image. From the site to the decoration, every aspect of the work, Li Ning personally involved, and colleagues cleaning the floor, the layout of the shop.
September 22, 1990, China's first "Li Ning brand stores" officially opened in Beijing's Dengshi West exit. Since then, Li Ning using the bottom stock, provide decoration costs and other preferential policies, and gradually expand the number of stores around. In order to promote the brand image, but also to attract investors, each store opened, Li Ning made a special trip to ribbon-cutting, signature.
Since then, Li Ning brand stores began to expand in the country.
Getting better for several years, Li Ning began to seem to find the ease of feeling again.
Prior to the Asian financial crisis, Li Ning just launched the "snowstorm" autumn and winter casual wear . This series of clothing, was the pursuit of the national youth fashion, selling very hot in the country, and even led the "Li Ning card" other products have continued to rise.
December 25, 1996, Li Ning suddenly 350 stores in the country, thousands of sales outlets launched a large-scale, large-scale none other promotions - the original price of 200 yuan, the current sale of 50 yuan; the original price of 300 yuan, Asking price less than 100 yuan. Li Ning this sudden move, so that all opponents do not understand, group insiders have been confused by this trick. Li Ning said: "This is called Warriors broken wrist.We would rather sacrifice the profits of tens of millions, but also for the future development to win valuable time and space.
Sure enough, when the financial turmoil was sharper, it was more violent than Li Ning's Blizzard. In the face of this global business disaster, seeing merchandise piled up in warehouses and many businesses were overwhelmed with suspicions, they have thirty-six on the go, the "price promotions" as "amulets." Li Ning, however, is unrestrained, resolute and resolute, as if back to the stadium that year - watching others score far higher than himself, still not impatient, unusually calm. In the capital together to call business escape, "Li Ning card," the new super sportswear suits but not a child, do not discount, not gifts, buy to buy, do not buy down! Unexpectedly, in the crowd Called "no one wants to discount," "Li Ning" has come Qiao Lai, there are several masterpieces even out of stock.
Li Ning not only resisted the tremendous pressure of the market weakness and kept opening up the situation, but also in the major businesses are one after another for sports "high input, low output" sponsored shout headache, in just a few years, for Various domestic sports investment nearly 80 million yuan.
What is the return? Lining laugh but not answer. In 1998, when sponsors on the domestic volleyball league on the wall, Li Ning and "mad" up, dress and volleyball "date": invest more than 3 million, tailored to 16 high-quality professional equipment, breath Eat 16 teams supporting the task. Equipped with the equipment, even people have to praise row: "Li Ning armed us to the teeth!" "This is called a new sponsorship philosophy." Li Ning said.
1992 Barcelona Olympics, 1996 Atlanta Olympics, 1996 Paralympics, 2000 Sydney Olympics, 2004 Athens Olympics ...... Li Ning is the Chinese delegation's award-winning equipment provider, in these arena, everywhere wearing "Li Ning" Clothing Chinese athletes, Li Ning also embarked on the road to create a strong sports brand.
Li Ning out of the country, "appetite," growing bigger, making the first brand of domestic sporting goods does not enable him to meet. Li Ning is a well-known man, to be compared with the international Hawker, the financial strength is not a decisive factor, only a strong scientific and technological support, to ensure long-term prosperity.
In order to make the product quality a higher level, Li Ning actively looking for partners. At that time, the United States DuPont newly developed a new type of fabric is DuPont patented development of the four perspiration pipe fibers can be generated when the human body sweat quickly discharged to the surface of the clothes evaporation, so that the human skin at high speed or high temperature Under, can also keep fresh and comfortable. Can win this material exclusive right, there is a weapon to defeat the opponent. However, DuPont as a veteran company, of course, will not "love woman" easily Xu Hui. June 1998, DuPont Asia Pacific Marketing Director of the Li Ning Group, after a comprehensive inspection, decided to work together with Li Ning, the company's newly developed COOLMAX fabrics, to Li Ning, the production of "Li Ning card" T-shirts.
One day in August 1999, representatives of the world's sports giant Adidas, suddenly known at the Munich Expo, known as the "Olympic Games" sporting goods industry, found that next to its booth was a brand it had never heard of - China's "Li Ning" brand sporting goods. With such a "big pet" shoulder to shoulder, so that the fledgling "Li Ning" people just started hanging in mid-air. Fortunately, this ominous foreboding has not come true. For many years in the world of distributors, both respect the world famous brand names, but also believe their own hot eyes. They carefully watch Li Ning's clothing and sports shoes, look at the style, touch fabrics, check workmanship, examine the content of science and technology, and some attentive businessmen also need a pin-eyed pinch look ... Finally, Li Ning's products finally Let them convince Merchants from Europe and West Asia and other places on the spot signed the order of hundreds of thousands of German marks, many businessmen rushed forward, arguing about sales agency rights.
Some people do not know exactly what they want to ask: "Are you a Japanese? Korean? Taiwanese? After a series of NOs, Li Ning people proudly told them:" We are Chinese and come from the Mainland. "These well-informed businessmen showed their ignorant side at this time: they could not believe that the excellent product and brand image they saw would come from Chinese enterprises.
Li Ning has a clear timetable for his globalization strategy. The first phase ends in 2008 and the second phase is 2009-2013. In both phases, Li Ning will regard the Chinese market as the most important strategic market and expect the turnover to maintain its annual growth rate of 35% -40%. 2013-2018 is the third phase, when Li Ning will become the world's top five sports brand companies.
However, Li Ning seems to have achieved this goal in advance. By the beginning of 2008, according to the market rankings tabled by SGI for the global sportswear industry, Li Ning surpassed Asics to become the fourth largest in the world and the top three in terms of rankings Nike, adidas and Puma respectively.
In the Hurun 2007 list of rich, Li Ning also personal status ranked 11th with 11 billion yuan ranked No. 65.
Olympic complex
January 3, 2007, is the day Lily lost, because he once again lost in the Olympic Games. However, this time his competitor is not other gymnasts, or the international sports giant Adidas.
2008 Olympic Games will be held in front of their own home, but the company Li Ning, Olympic sponsors in the competition but failed, the well-funded Adidas eventually defeated Li Ning, a BOCOG selected as the seventh partner. However, Li Ning did not give the slightest discouragement. Zhang Zhiyong, CEO of Li Ning, said: "It is impossible to spend money with Adidas and Nike, but it does not matter, we have some ideas - and promised to be a good idea ... ... Li Ning company began to find ways to find an unprecedented Way to promote the brand: within the limited funds, spend money to do something.
However, Li Ning will never give up the Olympic Games, he adopted the "curve to save the country" strategy - non-Olympic marketing.
Li Ning apparently long ago thought to retreat. Only after the defeat of the first 3 days, Li Ning and CCTV sports channel signed an agreement stipulating that the 2007-2008 broadcast section and tournament host and reporter are required to wear Li Ning card clothing. This means that during the Beijing Olympic Games, just open the CCTV Sports Channel, Li Ning's Logo will jump into the audience your eyes.
This is a clever "perpetrating a fraud", very cleverly escaped the strict barriers of intellectual property rights in the Olympics, a new way to get close to the Beijing Olympic Games.
A week later, Li Ning company again tricks again, signed an agreement with the Argentine Basketball Association, agreed that the last Athens Olympic Games champion men's basketball team in Argentina, will be wearing Li Ning shirt appeared in the Beijing Olympic Games stadium.
As of early May 2007, Li Ning with limited money, but to create a sparkling their own "Beijing Olympic Li Ning delegation": Including the Chinese shooting team, diving team, table tennis team, gymnastics team. According to the results of the 2004 Athens Olympic Games, these four teams won more than half of the total gold medals in the Chinese team. In addition, there are the Swedish Olympic delegation, the Argentine basketball team, the Spanish basketball team, Sudan track and field team. They will all wear Li Ning card sportswear appeared in the 2008 Olympic Games.
On November 15, 2007, Li Ning Co., Ltd. listed in Hong Kong announced on the 15th that it will spend 305 million yuan to acquire 57.5% shares of Shanghai Double Happiness Group Co., Ltd. Double Happiness company is well-known table tennis equipment manufacturers, its market share in the domestic first, has a high international reputation, is the International Table Tennis Federation (ITTF) partners, will provide the 2008 Olympic table tennis competition Most of the equipment.
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