Ms. Monica, the chief designer of Germany: Hello everyone! Thank you very much for the invitation of the China Cabinet Organizing Committee. I am very honored to be here in Xiamen to share the latest color trends. We will briefly introduce our company at the beginning of the opening. Our group is a leading international manufacturer of high quality and now has 22 production sites and 16 distribution offices around the world. As you can see from this picture, we have established a long-term relationship with a Chinese company in China in the Asia-Pacific region of China in 2000. This company has become the sole sales agent for Greater China, in China in 2006. Guangzhou has set up a production base, strategically serving the Asia-Pacific market in a comprehensive manner. Our main research materials are from some international high-end exhibitions, as well as long-term cooperation with some research institutions. We work with these authorities to research and share our research results. Our research results can provide a basis for your new product development decisions. Secondly, help you to seize the opportunity in the market competition. Then the purpose of my trip is to share the latest information on color trends.
The theme of my speech is the new color trend forecast for 2012 to 2013, which is cloudy. The climate change next year is not known, but the weather forecast is useful for some seafarers and pilots. The change of the wind is a symbol of color popularity from 2012 to 2013. We can often see reports of extreme weather. Although the weather is difficult to predict, our colors will be quiet and harmonious. This fascinating hues are also the same color as the wind, and this full green is the color associated with the weather, they will become the representative of the next season's color. Everyone can see from the PPT that the color of the new season is divided into three themes, which are symbolic of the weather key words, snow fog, wind and rain. These images express the corresponding colors and tones, the atmosphere. They will provide a basis for the development of furniture.
This picture is snow fog weather (PPT). Strong color and harder black and white contrast will not continue to be popular. In this color theme, you can see that this color is like a mist filter. You can see it on the left, it is white to the right, warm beige and This combination of gray-white tones is very important. This color theme will come and will be a very important topic in the furniture market both now and in the future. This theme includes two sets that are more suitable for tan. First look at this white-gray theme, such as satin, tulle, wool and other textures will add a lot of charm to our furniture. Let's first look at the latest fashion scenes under this theme. The latest combination uses wool and feathers for the overall look and feel of the material. Next to this is the use of silk fabric, with the effect of running water. This set of pictures is from Milan, it provides a more interesting perspective, this case suggests that there is no special new meaning in the color matching, this case is mainly concerned with its details, for example, its innovation is to use This material is decorated with details, such as the details of the gray wool on the sofa and the armrests or the upholstery.
The mobilization meeting is over, not that the activities will be carried out resolutely. The final executors are the following people. At this time, we have to make the time node follow-up table in the promotion activities, and must complete the corresponding things within the specified time. We must have someone to follow up. The regional manager must carry out the prescribed things within the specified time. Acceptance, such as asking the dealer to complete the information of the matter through the form of photo feedback. It is very important for the purchaser to participate in the whole process of implementation. The participation of the guide is definitely a difference between the reward and the usual. Many times, the dealers put a lot of advertising, and the promotion activities are also very strong, but they can't sign the bills. When they think about it, they don't know where the problem is. They feel that they are on the factory again.
In fact, the promotion activities are also good, the usual sales are also good, the role of the guide is very critical, so in order to be motivated by the purchaser, it is necessary to develop incentives for promotional activities. The incentives are also strong. Because the promotion is in the past few days, you are snatched by competitors. If you want the guide to feel sorry about the lost one, only one reason is that he lost a very high commission for his own. They are better than anyone else. Often at this time the boss will be very entangled in the issue of giving high commissions. Instant incentives are not conflicting with the high-level average commissions, and insisting on the high commission of such promotion period, the shopping guides will have a higher level of preference for the promotion activities, and the enthusiasm will be higher, which is associated with many brands. The activity has been numb to form a sharp contrast.
Because some brand owners are also entering the strange circle of instant incentives and unwilling to give high commissions. Promotional activities are often done, and the guides are relatively tired. If they are in a very tired situation, their income is not much different from the activity. The guides are generally not willing to engage in activities, even if the boss wants to engage in activities. The effect will definitely not be good. Therefore, the regional manager must explain this mentality and situation to the dealer when assisting the dealer to develop immediate incentives. Many dealers will pay too much attention to the investment and return of the promotion. Another significance of the promotion is to combat the morale of the competitors, inspire the confidence of our shopping guides, and seize a limited market share. With a high market share, we have more opportunities to receive sales opportunities for high-margin products. Therefore, in the same brand on the market, there are often two different people who have two different operation results, which is related to the consciousness and vision of the two dealers.
During the promotion period, the salesman's sales task should be made into a board, which is hung in the office of the store. The guide can always see his own situation and the gap with his colleagues. There will be pressure and motivation. For the first-time shopping guide for daily sales. Members, the next day must be rewarded, and cash is rewarded in the face of all sales staff, the stimulation of cash is very important for the guide to form a wolf. Because there are more customers to receive during the event, the intensity of the work is relatively large, and the duration is long. The guides are prone to fatigue. If there is nothing to stimulate them, the emotion is easy to show. Orders during the period are very unfavorable.
I believe that the dealers will be encouraged in the early stage of the event. The results of the sample market will tell all dealers to implement the company's standards. It will definitely achieve good results. Tell the dealers the details and methods that need attention during the event. During the course of the activity, the details of the corresponding preparations should be followed up and supervised. In the process of implementation, the skills of the guides and incentives should be clearly explained to the dealers and implemented according to the recommendations. I believe that even if there is any bigger In the region, a person can also supervise and promote the implementation of promotional activities.
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