The arrival of the information age has directly changed people's reading style. Strong online media has continuously seized the market. As the main body of paper media, the publishing industry is facing a severe crisis of survival. Recently, all the paper media with a long history of development have changed their development models and hope to survive this war.
In April 2012, Encyclopedia Britannica officially announced that it would stop publishing the paper-based Encyclopedia Britannica. This encyclopedia with a history of 244 years and a full set of books weighing 58.5 kg will only be available in electronic form in the future. In May 2011, Amazon announced that the number of users of Amazon's website to purchase Kindle e-books has exceeded the number of paper-based books. In foreign countries, the transition from traditional publishing to digital publishing has become an irresistible trend.
Although China's digital publishing is developing rapidly, the overall business model has not yet been formed and is still in the exploratory stage. In 2011, China’s digital publishing industry earned 137.788 billion yuan, of which Internet advertising, online games and mobile publishing accounted for the top 3 in revenues of 51.29 billion yuan, 42.85 billion yuan and 36.73 billion yuan respectively. Occupy more than 90% of the total income. The real e-book revenue is 1.65 billion yuan, plus the income of digital newspapers and magazines is 934 million yuan, and the proportion of the two is not more than 3%. This ratio of no more than 3% fully confirms the current dilemma of the development of digital publishing in China. If you analyze the e-book income of 1.65 billion yuan, you will find that most of the proceeds come from online literature. And the digital benefits that really come from traditional publishing are almost negligible.
Faced with such a digital survival background, the traditional publishing industry only faces the market, changes its concept, and innovative thinking, and actively explores the profit model that complements traditional publishing and digital publishing. At present, the misplacement between the production of traditional publishing content and the needs of readers in digital publishing needs to be solved. Traditional publications are only transferred to digital reading platforms through technical processing, and it is difficult to obtain integration and unification of content, technology and experience. The network literature, which started from the Internet and started from the Internet, can rise rapidly and become the main force of digital publishing. It shows that only by making full use of the characteristics of existing technologies and combining the characteristics of digital reading platforms to develop more targeted digital reading content can we promote the tradition. Publishing transformation and upgrading. It is necessary to learn from the existing profit-making model of digital publishing industry, actively explore new models, vigorously carry out content innovation, and explore the establishment of effective business models and profit models based on popular publishing, professional publishing, and educational publishing of different publishing types and demand models. The pace of traditional publishing to digital publishing.
In April 2012, Encyclopedia Britannica officially announced that it would stop publishing the paper-based Encyclopedia Britannica. This encyclopedia with a history of 244 years and a full set of books weighing 58.5 kg will only be available in electronic form in the future. In May 2011, Amazon announced that the number of users of Amazon's website to purchase Kindle e-books has exceeded the number of paper-based books. In foreign countries, the transition from traditional publishing to digital publishing has become an irresistible trend.
Although China's digital publishing is developing rapidly, the overall business model has not yet been formed and is still in the exploratory stage. In 2011, China’s digital publishing industry earned 137.788 billion yuan, of which Internet advertising, online games and mobile publishing accounted for the top 3 in revenues of 51.29 billion yuan, 42.85 billion yuan and 36.73 billion yuan respectively. Occupy more than 90% of the total income. The real e-book revenue is 1.65 billion yuan, plus the income of digital newspapers and magazines is 934 million yuan, and the proportion of the two is not more than 3%. This ratio of no more than 3% fully confirms the current dilemma of the development of digital publishing in China. If you analyze the e-book income of 1.65 billion yuan, you will find that most of the proceeds come from online literature. And the digital benefits that really come from traditional publishing are almost negligible.
Faced with such a digital survival background, the traditional publishing industry only faces the market, changes its concept, and innovative thinking, and actively explores the profit model that complements traditional publishing and digital publishing. At present, the misplacement between the production of traditional publishing content and the needs of readers in digital publishing needs to be solved. Traditional publications are only transferred to digital reading platforms through technical processing, and it is difficult to obtain integration and unification of content, technology and experience. The network literature, which started from the Internet and started from the Internet, can rise rapidly and become the main force of digital publishing. It shows that only by making full use of the characteristics of existing technologies and combining the characteristics of digital reading platforms to develop more targeted digital reading content can we promote the tradition. Publishing transformation and upgrading. It is necessary to learn from the existing profit-making model of digital publishing industry, actively explore new models, vigorously carry out content innovation, and explore the establishment of effective business models and profit models based on popular publishing, professional publishing, and educational publishing of different publishing types and demand models. The pace of traditional publishing to digital publishing.
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