The International Consumer Electronics Show (IFA) in Berlin, which opened on August 31, attracted the participation of the world's top home appliance companies. Different from the past, at the IFA exhibition, when global home appliance companies promote their products to European users and distributors, the chief designers of Haier's five global R&D centers are actively interacting with visitors and showcasing to global users. Top R&D resources.
On the one hand, they pass on the research and development inspiration, product characteristics and new experience of their products to consumers. On the one hand, they understand the consumer's life needs and home appliance ideas through communication, and integrate consumers into the product development process to develop and truly satisfy consumers. Innovative products that personalize demand and lead the market.
The reporter saw from the exhibition site that the designers of Haier Group's five R&D centers brought the world's most cutting-edge and most innovative global product lineup to this global exhibition, whether it is the Italian second-generation refrigerator, transparent refrigerator, crystal. The series of drum washing machines, as well as innovative products such as glass door dishwashers, tailless kitchen appliances and Home solution system solutions, are all amazing. “This refrigerator is so great that the drawer door allows me to pull it and get what I want, very convenient...†A local Berlin user praised the Italian three-door refrigerator. Obviously, the innovative products that lead the trend are the “mysteries†of the audience and the Haier exhibition area.
For this Italian three-door refrigerator that visitors can't help, its designer, Haier Group's European chief designer Francesco (Francisco) explained the "fans" in detail: the original drawer of this product The design is based on the simple and convenient lifestyle concept of “one step in placeâ€. “Opening the drawer can take out the food, subvert the traditional refrigerator to open the door, pull out the drawer and look for food, then push the drawer and close the door, let the user Life becomes a comfort."
Not only that, but as a local designer born and raised in Italy, Francesco has a unique and profound insight into European design style. When designing the Italian three-door refrigerator, he incorporates European local characteristics into the product, giving it a unique European style. The style makes the Italian three-door refrigerator lead the development trend of high-end refrigerators in the world with a noble and simple European quality, as well as comfortable and convenient use.
Haier, another designer from the European R&D center, Daume, also brought surprises to the audience. This rigorous and easy-going German designer has a lot of experience in the future of kitchen electric R&D. This year he focused on presenting a glass door dishwasher designed by him for the global user, for the pursuit of a higher quality life experience. Provides solutions that maximize the satisfaction of their needs. According to Daume, the glass door dishwasher is equipped with Haier's original automatic washing function, which can automatically detect the number of bowls in the machine, the degree of stains and automatically adjust the washing program to wash, in order to achieve a healthy, energy-saving and convenient washing process. The industry has achieved industry leadership.
In the global home appliance enterprise competition, the strength of American companies can not be ignored. Similarly, the ability of American designers has also amazed the world. As a company that replaces the old European and American companies to achieve the “three consecutive championships†in the global white electricity market, Haier not only has the top designers team in Europe, but also the American designer team to join, and highlights the strong R&D strength of the first brand at IFA. Haier exhibition area, in the face of the audience's questions about the future development trend of refrigeration products, Haier US R & D Center chief designer Wayne (Wayne Steele) to answer one by one.
With more than 20 years of experience in new product development, Wayne Steele has accumulated a deep foundation in technology and product innovation, and many innovative refrigerator products have been greatly welcomed by consumers. The reporter learned that on the basis of in-depth understanding of consumer demand, Wayne Steele has researched, developed and applied new industrial technologies, and has a lot of experience in the design of test and energy consumption and environmental protection of refrigerators and freezers. Xiang Jianshu.
In addition, the leading research and development capabilities of the two designers of Haier Asia R&D Center were also unanimously recognized by the audience. Many viewers at the scene said: “The Haier products we used are the crystallization of the wisdom of the world's leading designers. Haier has brought me too many surprises.†The visitors and distributors praised Haier's innovative products and leading R&D capabilities. In the aftertaste, Hainan HAI washing machine R & D center new technology minister Nakamoto Chongyang and South Korea-based refrigerator design expert Zhang Rongmian (Allan) introduced the latest development trend of washing machines and refrigerators, so that exhibitors once again feel the charm of innovative products.
It is reported that Nakamoto Chongyang has been involved in the development of the world's first drum washing and drying machine using heat pump drying technology. Currently, it is promoting the development of new washing technology, new dewatering technology, super water saving by water reuse, etc. The development direction of technology is conducive to promoting the green upgrade of the washing machine industry. Zhang Rongfu has been working on refrigerator products such as multi-door refrigerators, door-to-door refrigerators, French-style door refrigerators, and Italian refrigerators for many years. His products have won the US IDEA Design Award and made major breakthroughs in refrigerator innovation.
In the introduction of the chief designers of Haier's five major R&D centers, global users have a new understanding of the future development trend of home appliances, and have a deeper understanding of the connotation of Haier's home appliances to improve the quality of life and change lifestyle. As the company that can best grasp consumer demand and have the world's top R&D resources, Haier is bound to lead the development trend of the global home appliance industry, leading the development trend of the industry, and showing the new charm of “Created in Chinaâ€.
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