Recently, the reporter visited Red Star Macalline and other home stores, most of the brand sales of solid wood furniture sales have unanimously said that due to the rapid increase in the price of imported raw materials, coupled with increasing pressure on transportation and processing costs, solid wood cabinet products for sale A moderate increase in the price is inevitable. Among them, Shenghua Furniture has notified customers to increase the price in mid-April, with an increase of about 10%. Huari Furniture said that most of the furniture purchase demand was released in the second half of the year. Therefore, in the first half of the year, the sales volume will be mainly guaranteed. The price adjustment may be arranged in the second half of the year, and the increase rate can reach up to 20%.
The furniture market is the most popular new style solid wood cabinets
Some low-end solid wood cabinet dealers said that the relatively low price of raw materials this year is also very obvious. The two companies that were contacted by the reporters were selected from Russian and Northeastern pine furniture companies. The former has raised the price of products twice this year. The increase rate is 5% at the beginning of the year and about 10% at the beginning of April. The latter is also in mid-March. The price has been raised by about 15%. However, according to the person in charge of an online custom furniture brand, because he just entered the furniture industry, he will not consider raising the price in the near future, but will give a more favorable discount.
Compared with the rise in the price of solid wood furniture, the price level of panel furniture has not increased significantly, but individual companies have expectations of rising prices. As a representative of the panel furniture brand, Wenshi Quan, chairman of Yifeng Furniture, said yesterday that the company’s statistics show that furniture raw materials rose 10%, hardware rose 25%-30%, and the price will rise after May 1 %, may be reflected in the way of discounts. Chen Xiaotai, chairman of Baiqiang Furniture, said that the competition for panel furniture is very fierce, and brands will not easily raise prices. The sales person of Guoan Jiamei and Peugeot panel furniture also said that compared with last year, the price of its products was basically the same, and the price adjustment would not be made in the short term.
According to the reporter, the price of some products of strong furniture has been raised by 5%, and the furniture of Knightl will increase the price by about 10% before May 1st. In addition, the left and right sofas and brands such as Ai Ruisi, which has been adjusted at 2%, have clearly stated that the discounts for the whole year will be less than the same period last year. Qumei Furniture also said that although it will not raise prices in the second half of this year, it will end the one-year discount and "restore the price."
Building materials survey, the general increase of more than 5%
The rise in the price of building materials seems to have the most relationship with the home improvement market. As the upstream raw materials rise, the prices of tiles, bathrooms, paints and some decorative materials will rise.
When the reporter visited Shilihe Building Materials Street and the home of the home, Red Star Macalline and other home stores, I found that many sales people are avoiding the price increase, but the price increase is the fact that some brands are indisputable.
During the visit, the reporter found that many building materials companies are up or up in the sky. Due to the launch of new products in March and April, many building materials companies are selling at a price based on new products. The reporter found in the headquarters of the company's ceramics, many merchants are pushing this year's new products, and these new products are often not discounted, and the old models are also more expensive.
An industry insider said that if the price must be raised, the company would not have to adjust the price directly under the eyes of competitors and consumers, so the clear price will obviously not work. The industry believes that companies can achieve the purpose of price increases by pushing new products and changing packaging. It is understood that this insane way has become the unspoken rule of the industry.
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