Packaging promotional features

First, convey the function

Packaging design is the medium that conveys information and is the most direct advertisement for a product. Unique styling, new materials and exquisite printing can arouse consumers' visual pleasure. The graphic design vividly conveys the texture, shape, purpose, object of use, effects, etc. of the product realistically or in an appealing manner. Text design details the product's brand, quality, price, composition, storage method, manufacturing and effective time, as well as general technical indicators, post-processing methods. The color design more effectively rendered the characteristics and flavors of the goods, the overall compositional relationship, and ultimately conveyed a unique cultural atmosphere. It can be said that the visual communication design of the package is the best part of the whole package design, and it is the most commercial function.

The fundamental purpose of packaging design is to promote sales, convey information is the main function of packaging, an excellent packaging to accurately position, scientific and rational structure, novel composition, beautiful and moving image, eye-catching text, simple and bright colors, Being able to communicate product information quickly and without mistakes will definitely give rise to the consumer's desire to buy and purchase, and will stand the test of time. A good packaging design is like a fine handicraft, which can make people have emotional resonance, give people a beautiful enjoyment, and play an imperceptible role in propaganda and education.

Second, propaganda function

Packaging design not only makes consumers familiar with the product, but also enhances the memory and goodwill of the product brand. The packaging image quickly and directly reflects the company's brand can store the trust of the production of the product company, so that the package design becomes the market and all kinds of consumption. The most direct and effective tool for comprehensive penetration of factors and consumption links.

Third, beautification

In addition to considering general functions and specific functions, packaging design also needs to beautify and decorate. For example, cosmetic products are diverse and special, transparent, semi-transparent and various textures give a sense of beauty. The packaging design not only gives people a beautiful visual enjoyment, but also reflects a rich cultural atmosphere.

Fourth, the function of enlightenment

In the promotional functions of packaging, not only physical and economic factors, but also spiritual, persuasive and educational role. For example, children's products are often printed with some intellectual content, and they are inspired by wisdom in their use. In terms of food packaging, education on food hygiene is also common. From a broad perspective, the effects of decorative forms such as graphics, text, and colors can also play a subtle role in modern packaging design.

V. Advertising Features

Packaging advertising allows consumers to have a good impression on businesses and products, induce consumers to be tempted, cause purchase desires, and encourage consumers to take purchases. Successful packaging advertisements can increase consumers' preference for businesses and products, increase habitual purchases, and prevent short sales.

"Packaging advertising" is the advertisement that the product and the customer have viewed the most. It is more intimacy than other advertising media far from the product itself. It can penetrate into each consumer's family.

Six, promotional features

In the modern marketing process, commodity packaging is increasingly important for product promotion. In particular, the emergence of self-selected shopping malls where no one sells goods will directly affect the sales of the goods.