Recently, a group of furniture shopping malls "sleepy" photos were forwarded tens of thousands of times on Weibo, the photos "sun" to do all kinds of sleeping postures of customers, but also attracted many users to vomit. Yesterday afternoon, Chengdu Business Daily reporter hit the scene directly, found that in the sofa, bedding experience area, many customers do not lie on the floor and slumber, the mall as their own home. The relevant person in charge of the mall said that the “sleeping†family began to surge from two months ago, and the bedding products that were replaced once in January are now replaced once every two weeks, which not only affects the shopping environment but also affects the cost control of the shopping mall.
At 4 o'clock in the afternoon yesterday, the Chengdu Commercial Daily reporter in a shopping mall in Chengdu directly hit the various sleeping positions of the customers in the sofa and bedding experience area. In the sofa area, a man's shoes are not taken off, and a pillow that is being sold is placed under the head, lying on a three-person sofa has entered a deep sleep state. Not far from him, a 50-year-old man wearing a vest and taking off his shoes not only occupied a chaise couch, but also put his feet on one ankle and slept soundly. The two ladies occupied a single sofa, and even a slight snoring sounded.
In the bedding experience area, a lady puts the doll on a children's bed and puts a quilt on the doll. The doll sleeps fragrantly, and she plays the phone on the side.
The public relations manager of the shopping mall marketing department said that about two months ago, after the weather slowly became hot, more and more people came to sleep, which has seriously affected the shopping environment. Zhou Wei said that the mall itself advocates experiential shopping, encouraging customer experience and on-site trials. However, the increase in the number of “sleepy†people has seriously affected the normal experience of other customers. In addition, it also affects the cost control of the shopping mall. In the past, the bedding products that were used for trials were replaced once in January. Due to the pollution caused by the surge in the number of users, it will be replaced once every two weeks, and some customers will sleep in bed without leaving their shoes. Jumping around, and letting these products not be sold even if they are discounted. However, he said that the mall will insist on promoting the way of experiential shopping, but also hope that everyone can avoid this uncivilized behavior in public. Nowadays, the mall has specially recorded a reminder broadcast, which reminds the consumers to play in the store, and also reminds the staff to come forward when they see the “bed fighterâ€.
Chengdu Business Daily reporter Ke Juan photojournalist Lu Xianglong
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