In November 2012, the overall pattern of China's inkjet printer market was relatively stable. Epson, Canon, and Hewlett-Packard were still ranked in the top three in the brand list. However, in terms of proportion of concern, market share of Epson and Canon fell, and HP The proportion of attention is rising continuously, and its gap with the top two in the list has become smaller and smaller. In terms of product types, the share of household and commercial products concerned increased, while the market attention of photo-type products continued to decline.
Report Highlights • Brand Focus: Epson regained its brand-watching position with a focus of 44.5%, and Canon and HP ranked second and third.
• Product Focus: Epson R230 ranks first in the product list with a 12.1% interest rate; Epson and Canon have four products on the list; the remaining two products are from Hewlett-Packard; the proportion of household and commercial products is increasing , while the photo-type product focus continues to decline.
• Parameter analysis: Four-color ink cartridges occupy the mainstream of the market, with a market share of 54.8%; one-piece ink cartridge products focus on a rebound; the largest print product with A4 format accounts for more than 70% of the attention; and the product price ratio of 2000 yuan or more increases by 1.5 pieces. The percentage points reach 20.4%.
Case Study - Canon: In November 2012, Canon's brand trend rose slightly; its single product attention rate was 1.83%; the number of products over 2,000 yuan was the largest, reaching 7 models, and products under 500 yuan were most concerned and occupied. 42.2% of Canon’s market is concerned about its share.
First, the brand attention pattern • Epson occupied 44.5% market attention In November 2012, China's inkjet printer market, Epson to 44.5% attention to lead the brand attention list, becoming the most concerned about the inkjet printer brand. Canon followed closely with a market focus of 31.1%. HP's attention ratio is 24.1%, ranking third in the list.
• Hewlett-Packard Concern Continues to Rise in Brand Concern. Although Epson and Canon still rank in the top two, the percentage of their concerns has declined to varying degrees compared to the previous period, with Epson down by 1.5 percentage points and Canon’s concern ratio down by 1.3. Percentage. The share of HP’s recent market concern is rising continuously. Following the increase of 3.3 percentage points in the previous period, the attention ratio in this period has increased by 2.8 percentage points to 24.1%.
Second, the product focus on the pattern (a) Product Ranking • Epson R230 couplets product champion In November 2012, China's inkjet printer products concerned about the list, Epson R230 won the championship of the product list, concerned about the proportion of 12.1%, leading the first Two 3.5 percentage points. HP1000 won the runner-up position, the market attention rate was 8.6%, slightly higher than the previous period. The products ranked third to fifth are from Canon, the Canon iX6580, the Canon iP1180 and the Canon iP2780.
• Epson and Canon have four products on the list. From the perspective of brand distribution of products, Epson and Canon have four products on the list and are ranked as the most popular brands; the remaining two products are from HP. From the point of view of the maximum print format of the product, the maximum print size of the seven list products is A4. It can be seen that the product with the maximum print size of A4 is more concerned by the market.
(II) Product Types • Product Types Product Concern Percentage Continually Declined With regard to the types of products, the proportion of photo printers continued to decline, which was 51.3% in the current period, which was 1.2% lower than the previous period. The proportion of household and commercial products concerned increased, reaching 35.2% and 23.4%, respectively, up 0.2 and 1.1 percentage points from the previous period.
(III) Number of ink cartridges • Four-color ink cartridges occupy the mainstream of the market In November 2012, four-color ink cartridges accounted for more than 50% of the market’s share of the Chinese ink-jet printer market, with the proportion of attention reaching 54.8%. In the second place is the six-color ink cartridges, with a market share of 25.9%. The products of the five-color ink cartridges and the eight-color ink cartridges were ranked separately, followed by 12.7% and 3.1% respectively.
(Chart) November 2012 China ink-jet printer market, the proportion of different types of ink cartridge product distribution (IV) type of ink cartridges • one-piece cartridge concern ratio rose slightly in November 2012, China's inkjet printer market, split-type cartridges still market In the mainstream, market share reached 72.6%, down 0.9% from the previous month. The market share of monolithic ink cartridges stopped the momentum of continued decline, and the proportion of concerns rose slightly to 27.4%.
(V) Maximum print format • A4 products occupy the mainstream of the market. ZDC statistics show that in November 2012, the largest A4 product in China’s inkjet printer market dominated the market, and the A4 format was the most common in everyday documents. With regard to the size of its format, its market attention ratio exceeds 70%, reaching 73.6%. The second largest is A3+-sized products with a focus on 24.6%, and its products are mostly commercial and photo types.
(VI) Structure of price segment • Concern over the price segment of RMB 2,000 or above In November 2012, China’s inkjet printer market accounted for more than 30% of the market’s share of products in the inkjet printer market, with the proportion of attention reaching 30.7%, which is lower than the previous period. Rose 0.1 percentage points. The proportion of products that were focused on between 1001-1500 yuan was slightly lower than the previous period, which was 20.5%. The high-priced products with a price of more than RMB 2000 have increased in this period, and the market’s attention ratio has reached 20.4%, up 1.5 percentage points from the previous period.
Case Study - Canon (I) Brand Trends • Canon's Trends Rise in November 2012 In China's inkjet printer market, Canon's overall attention rate is on the rise. At the beginning of the month, the proportion of attention was 30.6%, and the trend has been stable at around 30%. However, starting from the 24th, the trend of the market's attention has increased significantly. It rose to the highest value of 37.8% in November and ended at 36.3% on the 30th.
(B) Single product attention rate • Canon single product attention rate of 1.83%
In November 2012, among the mainstream brands in China's inkjet printer market, Canon’s single-product attention rate was the highest, reaching 1.83%. Both Epson and Hewlett-Packard exceeded 1%, of which Hewlett-Packard’s single-product concern rate was 1.61%, and Epson’s single product concern rate was 1.44%.
(III) Product Structure • There are 17 Canon products in total. In November 2012, there were a total of 17 commercially available Canon products on the Chinese inkjet printer market. Among them, the number of products over 2,000 yuan is the highest, reaching seven; the number of products under 500 yuan and below is four; the number of products of 501-1000 yuan, 1001-11,500 yuan and 1501-2000 yuan is one, two, and Three.
• For products with a price of 500 yuan and below, the number of products exceeds 40%. From the perspective of the focus of attention, products with a price of 500 yuan or less are most concerned by Canon users. They occupy more than 40% of Canon's market share, and the proportion of attention is 42.2%; 1501-2000 Yuan occupied more than 20% of the share of attention, reaching 25.1%; while the price of products over 2,000 yuan was relatively high, it still attracted the attention of 16.5% of users.
Report Highlights • Brand Focus: Epson regained its brand-watching position with a focus of 44.5%, and Canon and HP ranked second and third.
• Product Focus: Epson R230 ranks first in the product list with a 12.1% interest rate; Epson and Canon have four products on the list; the remaining two products are from Hewlett-Packard; the proportion of household and commercial products is increasing , while the photo-type product focus continues to decline.
• Parameter analysis: Four-color ink cartridges occupy the mainstream of the market, with a market share of 54.8%; one-piece ink cartridge products focus on a rebound; the largest print product with A4 format accounts for more than 70% of the attention; and the product price ratio of 2000 yuan or more increases by 1.5 pieces. The percentage points reach 20.4%.
Case Study - Canon: In November 2012, Canon's brand trend rose slightly; its single product attention rate was 1.83%; the number of products over 2,000 yuan was the largest, reaching 7 models, and products under 500 yuan were most concerned and occupied. 42.2% of Canon’s market is concerned about its share.
First, the brand attention pattern • Epson occupied 44.5% market attention In November 2012, China's inkjet printer market, Epson to 44.5% attention to lead the brand attention list, becoming the most concerned about the inkjet printer brand. Canon followed closely with a market focus of 31.1%. HP's attention ratio is 24.1%, ranking third in the list.
• Hewlett-Packard Concern Continues to Rise in Brand Concern. Although Epson and Canon still rank in the top two, the percentage of their concerns has declined to varying degrees compared to the previous period, with Epson down by 1.5 percentage points and Canon’s concern ratio down by 1.3. Percentage. The share of HP’s recent market concern is rising continuously. Following the increase of 3.3 percentage points in the previous period, the attention ratio in this period has increased by 2.8 percentage points to 24.1%.
Second, the product focus on the pattern (a) Product Ranking • Epson R230 couplets product champion In November 2012, China's inkjet printer products concerned about the list, Epson R230 won the championship of the product list, concerned about the proportion of 12.1%, leading the first Two 3.5 percentage points. HP1000 won the runner-up position, the market attention rate was 8.6%, slightly higher than the previous period. The products ranked third to fifth are from Canon, the Canon iX6580, the Canon iP1180 and the Canon iP2780.
• Epson and Canon have four products on the list. From the perspective of brand distribution of products, Epson and Canon have four products on the list and are ranked as the most popular brands; the remaining two products are from HP. From the point of view of the maximum print format of the product, the maximum print size of the seven list products is A4. It can be seen that the product with the maximum print size of A4 is more concerned by the market.
(II) Product Types • Product Types Product Concern Percentage Continually Declined With regard to the types of products, the proportion of photo printers continued to decline, which was 51.3% in the current period, which was 1.2% lower than the previous period. The proportion of household and commercial products concerned increased, reaching 35.2% and 23.4%, respectively, up 0.2 and 1.1 percentage points from the previous period.
(III) Number of ink cartridges • Four-color ink cartridges occupy the mainstream of the market In November 2012, four-color ink cartridges accounted for more than 50% of the market’s share of the Chinese ink-jet printer market, with the proportion of attention reaching 54.8%. In the second place is the six-color ink cartridges, with a market share of 25.9%. The products of the five-color ink cartridges and the eight-color ink cartridges were ranked separately, followed by 12.7% and 3.1% respectively.
(Chart) November 2012 China ink-jet printer market, the proportion of different types of ink cartridge product distribution (IV) type of ink cartridges • one-piece cartridge concern ratio rose slightly in November 2012, China's inkjet printer market, split-type cartridges still market In the mainstream, market share reached 72.6%, down 0.9% from the previous month. The market share of monolithic ink cartridges stopped the momentum of continued decline, and the proportion of concerns rose slightly to 27.4%.
(V) Maximum print format • A4 products occupy the mainstream of the market. ZDC statistics show that in November 2012, the largest A4 product in China’s inkjet printer market dominated the market, and the A4 format was the most common in everyday documents. With regard to the size of its format, its market attention ratio exceeds 70%, reaching 73.6%. The second largest is A3+-sized products with a focus on 24.6%, and its products are mostly commercial and photo types.
(VI) Structure of price segment • Concern over the price segment of RMB 2,000 or above In November 2012, China’s inkjet printer market accounted for more than 30% of the market’s share of products in the inkjet printer market, with the proportion of attention reaching 30.7%, which is lower than the previous period. Rose 0.1 percentage points. The proportion of products that were focused on between 1001-1500 yuan was slightly lower than the previous period, which was 20.5%. The high-priced products with a price of more than RMB 2000 have increased in this period, and the market’s attention ratio has reached 20.4%, up 1.5 percentage points from the previous period.
Case Study - Canon (I) Brand Trends • Canon's Trends Rise in November 2012 In China's inkjet printer market, Canon's overall attention rate is on the rise. At the beginning of the month, the proportion of attention was 30.6%, and the trend has been stable at around 30%. However, starting from the 24th, the trend of the market's attention has increased significantly. It rose to the highest value of 37.8% in November and ended at 36.3% on the 30th.
(B) Single product attention rate • Canon single product attention rate of 1.83%
In November 2012, among the mainstream brands in China's inkjet printer market, Canon’s single-product attention rate was the highest, reaching 1.83%. Both Epson and Hewlett-Packard exceeded 1%, of which Hewlett-Packard’s single-product concern rate was 1.61%, and Epson’s single product concern rate was 1.44%.
(III) Product Structure • There are 17 Canon products in total. In November 2012, there were a total of 17 commercially available Canon products on the Chinese inkjet printer market. Among them, the number of products over 2,000 yuan is the highest, reaching seven; the number of products under 500 yuan and below is four; the number of products of 501-1000 yuan, 1001-11,500 yuan and 1501-2000 yuan is one, two, and Three.
• For products with a price of 500 yuan and below, the number of products exceeds 40%. From the perspective of the focus of attention, products with a price of 500 yuan or less are most concerned by Canon users. They occupy more than 40% of Canon's market share, and the proportion of attention is 42.2%; 1501-2000 Yuan occupied more than 20% of the share of attention, reaching 25.1%; while the price of products over 2,000 yuan was relatively high, it still attracted the attention of 16.5% of users.
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