In August 2014, Gujia Home launched its "Excellent Life Gujia Index" conference at the Shanghai International Conference Center. Since then, ACNielsen has been conducting a national survey called the "Gujia Index," which has made significant progress. The initiative aims to raise awareness about family well-being and encourage society as a whole to focus on creating a healthier, more harmonious living environment. By understanding and valuing the family, we can build better homes and foster stronger emotional connections.
The "Gujia Index" is a joint effort between Gujia Home and ACNielsen, designed to promote a deeper appreciation for family life. It encourages people to pay more attention to their families, nurture relationships, and recognize the true essence of family happiness. The goal is to create a world where every home is filled with warmth, love, and support, allowing the Gujia Index to shine and spread the message of family values globally.
The "Gujia Index" seeks to rediscover the original warmth of home. Through this initiative, we aim to help people reflect on their roles within the family, understand the importance of emotional bonds, and take active steps toward building a better home life.
Gujia Home's mission is simple: to make your home warmer. We believe that even if we can't always be physically present, our hearts are always with our families. With the support of ACNielsen’s professional research and data analysis, the Gujia Index provides valuable insights into how families can improve communication, strengthen relationships, and enhance overall happiness.
ACNielsen, known for its excellence in market research, brings global expertise and deep analytical capabilities to the project. Their collaboration with Gujia Home has resulted in a six-month nationwide survey covering major cities across China. This comprehensive study aims to uncover key factors that contribute to family satisfaction and offer practical solutions for improving family dynamics.
The release of the "Gujia Index" not only enhances public awareness of family life but also redefines what it means to have a truly warm and meaningful home. It invites individuals to reflect on their own family experiences and take action to build stronger, more loving relationships.
We are excited to announce the official release of the "Gujia Index" in March 2015. This initiative represents a powerful step forward in promoting family values and fostering social harmony.
Gujia culture emphasizes the warmth of home and the importance of family bonds. As part of this cultural movement, Gujia Home continues to advocate for "love for the family" and "family-centric values." When Jacky Cheung became the brand ambassador, he shared his perspective on the significance of home, describing it as the most "warm harbor." This idea aligns perfectly with Gujia Home's vision of using innovation, design, and quality products to express the beauty of family life.
Gujia Home also initiated the "Family Day" campaign, encouraging families to spend more time together and strengthen their emotional connections. In today's fast-paced world, it's essential to pause and appreciate the value of family. The "Gujia Index" serves as a reminder that family is not just a place to live, but a foundation for emotional support and personal growth.
As a leading brand in the home industry, Gujia Home remains committed to service excellence and brand value enhancement. Whether through design innovation or improved customer service, the company strives to deliver more value to its customers. Looking ahead, after-sales service will play an increasingly important role in the industry, and Gujia Home is ready to lead the way.
In terms of marketing creativity, Gujia Home has consistently set trends. From the "Warm Man" concept to collaborations with renowned figures like Lu Xun and Liu Weiwei, the brand has successfully conveyed its message of family warmth and emotional connection. These efforts have helped Gujia Home establish itself as a leader in the industry, with a clear strategy and consistent execution.
The "Gujia Index" is more than just a survey—it's a call to action. It encourages people to cherish their families, take responsibility for their relationships, and work toward a more harmonious society. Ultimately, the goal is to make every home a place of comfort, love, and lasting happiness.
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