In August 2014, Gujia Home hosted its "Excellent Life Gujia Index" conference at the Shanghai International Conference Center. As time moved forward, ACNielsen's professional national survey on the "Gujia Index" made significant progress, aiming to promote family harmony and well-being through collective efforts. The initiative encourages people to pay more attention to their families, understand them better, and create a warm and meaningful home environment.
Faced with pressing social issues, Gujia Home and ACNielsen jointly developed the "Gujia Index," aiming to raise awareness about the importance of family life. The project encourages individuals to give more care and attention to their families, helping more people grasp the true essence of family life. By doing so, more households can experience happiness and warmth, allowing the world to see the Gujia Index and hear the voice of family values.
The Gujia Index aims to uncover the original warmth of home.
[Image: A visual representation of family warmth]
Gujia Home: Just to make your home warmer.
"I may not be able to take care of my family every day, but my heart is full."
ACNielsen’s information services strategically link all aspects of the Gujia concept, enabling a deeper understanding of key issues that contribute to family happiness. Their analytical expertise helps answer questions like "How to make home feel warmer?" and predicts how family behaviors and communication patterns might affect relationships positively or negatively.
ACNielsen is renowned for its research excellence, with global reach and industry-leading professionalism. This collaboration with Gujia Home involved a six-month national survey across first-, second-, and third-tier cities, gathering insights into family dynamics nationwide.
The release of the "Gujia Index" not only enhances public understanding of home life but also redefines what a "home" truly means, helping people rediscover the warmth and comfort that a family provides.
We look forward to the official release of the "Gujia Index" in March 2015.
Gujia Culture: Home is the warmth.
[Image: Visual representation of family connection]
Gujia Home: Just to make your home warmer.
Home is the platform for emotional exchange and the foundation of mutual support. Gujia Home has always promoted the concepts of "loving home" and "family values." When Jacky Cheung became the brand's ambassador, he shared his vision of home as the "warmest harbor," reflecting the core values of Gujia Culture. Through innovative design, strong R&D capabilities, and high-quality products, Gujia Home expresses the belief that "because of the family, we love the family."
It was reported that Gujia Home designated the second weekend of August each year as "Family Day," encouraging family bonding and promoting social harmony. In today’s fast-paced world, life is often filled with stress, but Gujia Culture advocates a lifestyle that values family connection. With rising living standards, the importance of family should be deeply recognized. The "Gujia Index" encourages reflection on one’s role within the family, highlighting the significance of family bonds and calling for greater responsibility and care.
Passing the brand's love? Gujia is an industry benchmark.
As a leading brand in the home industry, Gujia Home emphasizes service upgrades as a key focus for future development. For the home furnishings sector, increasing brand value is crucial—whether through design innovation or improved customer service. These efforts are rooted in Gujia Home's brand culture. While many top brands have unique design concepts, the future will see a stronger emphasis on after-sales service. As an industry leader, Gujia is ready to lead the way.
In terms of creative marketing, Gujia Home is at the forefront. From the concept of "warm men" to deepening it through various collaborations, the brand has consistently emphasized warmth and connection. In 2014, Gujia partnered with Lu Xun on the book "Warm Man," and worked with Liu Weiwei and Zhang Yizhen to discuss "the quality life of Gujia warm men." In December 2014, Gujia executives traveled to Finland to bring warmth to customers during Christmas. The brand's strategy is clear, its actions solid, and its message resonates with consumers.
The "Gujia Index" survey aims to inspire people to cherish and care for their families, recognize the importance of family life, and encourage everyone to take more responsibility while working hard. By nurturing family relationships and promoting communication, it seeks to build a more harmonious society where home remains the warmest and happiest place in people's hearts.
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