Throughout this year's major home furnishing exhibitions, customized products can be seen everywhere. Almost all of the participating home furnishing companies have created a “customized†banner to attract consumers. According to relevant data, national custom furniture has grown wildly by more than 25% per year. The rapid development of custom furniture in a short period of time, and the hidden dangers that come with it are also quite a lot.
First, custom furniture complaints are not uncommon
Customized furniture for the whole house, from measurement size to installation to after-sales service, requires the intimate service of the whole factory, but the search engine is searched for the keyword “customized furniture qualityâ€. Consumer complaints are not uncommon. The reason is nothing more than nothing. The following points:
1. Product quality complaints
After the product is installed, customers often complain about materials, custom sizes, product colors (color differences), etc. Of course, some brand merchants use cheaper materials for profit;
2, poor communication
Most consumers do not understand the design process of custom furniture. Designers blindly cater to consumers in order to form a single order as soon as possible, lacking reasonable communication and suggestions, so that complaints arise after use;
3. After-sales complaints
After the custom furniture is installed, because of the special nature of its products, when the product problems arise, the merchants often only repair.
“Consumers are not satisfied, but products cannot be retiredâ€. “Customized†has become the biggest temptation for custom furniture to attract consumers, and it has become a legal coat for some enterprises to “repair onlyâ€. Customized furniture items are the "quality" and "environmental protection" problems that people criticize. In addition to the raw material problems, the high-standard on-site quality management system is also lacking; it is difficult for a whole house to customize the furniture to achieve the quality of the accessory products. control.
Second, the custom furniture homogenization phenomenon is serious
Visiting all kinds of customized furniture sales points, it is not difficult to find that there are many similar or even identical appearances of personalized custom furniture. Customized furniture designers provide consumers with a solution from a massive library of solutions, simple mix and match of the program, and a slight adjustment in size/color, which can be said to be a limited "custom". The whole house customization program based on customer habits, hobbies and room types not only tests the designer's skill, but also tests the cost control ability of the factory production line.
Some insiders pointed out: "Now people are talking about customization, the correct concept should be 'mass customization'. The concept of mass customization comes from the fact that the original finished furniture of the enterprise can not respond to the diversified needs of consumers, therefore, it needs Flexibility is imparted to the cured product to give flexible modification of certain parameters and performance according to the individual needs of different consumers. This is a 'limited customization'."
Third, the custom furniture market is still to be improved
In addition to quality issues and homogenization, the hidden dangers of custom furniture are:
1. The market suffers
In the first and second-tier cities where the capacity is saturated, the first- and second-tier cities have encountered competition from many home brands, and they are unable to invade in the vast township-level market.
2. Research and development
Neglecting research on consumer lifestyles and fashion colors, relying on vast design libraries for a long time, it is difficult to provide a complete solution based on market demand.
3. Lack of standard supervision
Although there are industry standards for the “Full House Custom Furniture Products†released in 2016, there are only some basic regulations that are difficult to meet the high quality needs of consumers. In some respects, custom furniture is very similar to the “fast fashion†of the clothing industry. With a lot of styles and no inventory, it is popular, but among the fast-fashion giants, the UNIQLO, which pays attention to quality, is the stable word of mouth and the highest profit. Customized furniture wants high profit margins, can not always pursue the expansion speed and forget the survival of the enterprise, the product is the foundation.
The custom furniture boom is still high, and more and more companies are joining them. However, if you want to build your own core competitiveness, you can only rely on the market and promote the company if you continue to innovate in production and technology. Long-term development. For more information on furniture, please pay attention to Xianghe Furniture City official website http://
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