In order to help catering businesses solve the problem of internal efficiency improvement, the catering information industry came into being more than 10 years ago. From the very beginning, the traditional catering system (distinguished from the catering SaaS system, referred to as “traditional catering system†in the text) directly acts on the internal management of the catering enterprise, helping the restaurant to get rid of the traditional manual operation mode, improve the efficiency of the catering enterprise, and reduce the operating cost. .
With the development of the catering industry and Internet technology, the traditional catering system is constantly improving. The functions are extended from ordering, cash register, etc. to chain management, membership, purchasing, inventory, finance, etc. The products are also expanded from the front desk POS to various mobile points. Vegetable treasure, handheld POS, etc. The functions and products of the traditional catering system are becoming more and more abundant, and the catering merchants have also tasted the sweetness brought by the restaurant informationization.
The traditional catering system allows businesses to get rid of the manual mode and taste the sweetness of efficiency
However, with the development of Internet technology, businesses are increasingly aware that internal efficiency improvement is limited, and they begin to explore channels for externally increasing sales. The original traditional catering system is difficult to meet the needs of catering businesses to increase their turnover from outside due to the closed architecture design and low expansion performance: 1) The online and offline data is not open, and the only data of the merchant cannot be analyzed and processed in real time. The help for the business is small and lagging behind. 2) In the member marketing, the traditional catering system can not improve the loyalty of customers, but also strengthen the communication and interaction between merchants and consumers, in addition to the functions such as stored value and discount.
It is in the context of changing business needs that the catering saas system has sprung up. Although the catering SaaS system is more in line with the development trend of the traditional catering system, it can better meet the business needs of catering businesses. However, the author analyzed several high-profile catering SaaS systems on the market and found that the quality of the catering SaaS system is also uneven. How should the catering business choose the catering system that suits them?
Faced with a variety of catering systems, it is difficult for merchants to choose
After the needs of the integrated catering business and the characteristics of various catering systems, the author proposed a set of "open source + throttling" catering SaaS system concept, which can help catering businesses to make choices, but also help information companies to improve their products. Now share one or two with you.
1. A set of thrifty catering SaaS systems
When it comes to throttling, this used to be the best in traditional catering systems. However, in today's technology background, throttling does not propose the functions of the cashier, warehousing, logistics, personnel, membership, supply chain and other functional modules involved in the catering, but to integrate the functions into one, but It is impossible to mechanically build the function, and it is not possible to do "full and shallow" surface work. It is necessary to open up the connection between function and function and effectively allocate resources. (Maybe someone would ask: This kind of versatility is not required by all businesses. Doesn't this increase the cost burden of the business and reduce the efficiency of system operation? For this question, the author will answer at point 3.)
2. An open source catering SaaS system
On the basis of improving the efficiency of the internal management of the restaurant, helping the merchant to increase the turnover from the outside will be the top priority of the system. For now, the best way to increase restaurant turnover is affiliate marketing. Affiliate marketing can not only attract new passengers, but also awaken sleeping members, and increase customer unit price, which meets the needs of low-cost drainage and efficient conversion.
Especially after docking the third-party platform and opening up the online and offline data, the data interacts in real time. The system outlines the consumer image behind the data, provides data support for the precise interaction between the subsequent merchants and consumers, and truly plays the role of member marketing. More efficiently meet the needs of businesses to increase their turnover. Solve the problem of restaurant business from "open source + throttling"
In addition to the above two functions, the system that the author conceived has the following characteristics:
3. Modular design, free combination according to demand
The author believes that modular design is a good way to solve too many system functions, because catering businesses can freely match functional modules according to their actual use needs. This not only avoids the waste of system resources caused by the idle function, but also reduces the purchase cost and maintenance cost of the merchant, and also facilitates product deployment and system update.
4. Data security and stability, fast response
When data exists as a huge value resource, data security has become the focus of public attention. Especially with the catering SaaS system using cloud storage, data security is the most basic requirement of the business.
In addition, the response speed of the system operation and the response speed of the data, especially the peak response time, are also important indicators to test the performance of a food and beverage system data.
5. Simple and convenient, low operation and maintenance cost
Nowadays, the catering industry is characterized by miniaturization, standardization and chaining. It has put forward requirements for chain operation and supply chain system. Therefore, the author conceives that this catering system can be compatible with single store and chain mode at the same time, which is inevitably favored by catering merchants. If the system can automatically update and update, to achieve a low failure rate, and to ensure that the system can be used without a network, it is a good news for the merchants, which can greatly reduce the system operating costs of the business.
According to the above points, the author has analyzed and compared the mainstream catering system on the market, and reached the following conclusions: 1) The traditional catering system has completed the docking of the third-party platform, and is gradually becoming clouded and transformed into the SaaS system. 2) The function of most catering saas systems is expanding from efficiency improvement to turnover, especially the development of member marketing functions. The author believes that it will be the main trend of catering system development in the future. 3) After comparing the authors, it is found that the catering system that is best matched with the author's concept in the market is the gathering food system under the queuing network. From the operational experience to the actual effect, this system is more than enough to meet the needs of merchants' throttling + open source.
According to some reports, “It is expected that within three to five years, China’s information and digital technology products will reach a peak in China’s catering industry, with a maximum capacity of 230 billion yuan.†In this huge billion-dollar market, all parties compete Intense, and catering business is also difficult to decide. The author believes that as long as information-based enterprises are down-to-earth to improve products and improve services, and effectively help catering businesses to improve efficiency and increase turnover, they will be able to win the favor of merchants and stand out from the fierce competition.
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