Look at the packaging world and feel the charm of color

Editor's Note: Color has a unique beauty of nature, and color also gives the packaging world an endless charm! So why does color have such charm? How to decorate packaging? This issue will open up the layers of packaging colors.

Chapter One Color Function

1 The influence of product packaging colors on marketing

Commodity packaging is an important part of a commodity. It is not only an indispensable outer garment, but also plays a role of protecting the commodity, facilitating transportation, sales, and consumer purchase. It is also a miniature image of a commodity manufacturing company. Color, as an important element in the design of commodity packaging, not only plays a role in beautifying the packaging of commodities, but also plays a non-negligible function in the process of commodity marketing. This point is being taken seriously by more and more companies and product packaging designers. This requires our packaging designers to consider more from the point of view of merchandise marketing how to design a colorful package of goods......

2 Product and Packaging Colors (on)

Product and packaging colors (below)

Chapter Two Color Emotion

1 Interpreting color emotions in packaging design

Emotion as the human subjective experience and inner feelings make people eagerly hope that they can convey their feelings to others through the appearance of colors, figures, structures, and words. Packaging design is to convey the designer's emotions through the image and creative state of color composition, and communicate and communicate with the consumer groups. The designer's psychology will therefore be balanced and happy, thus forming a designer--- The packaging works - the emotional interaction of the audience trinity, we can call it design emotion......


2 color emotion and packaging design


3 Color emotion and symbolism in the packaging process
Color emotions and symbolism in the packaging process II Color emotion and symbolism in the packaging process III


4 Color Emotion and Visual Psychology (1)
Color Emotion and Visual Psychology (2)
Color Emotion and Visual Psychology (3)
Color Emotion and Visual Psychology (4)
Color Emotion and Visual Psychology (5)
Color Emotion and Visual Psychology (6)
Color Emotion and Visual Psychology (7)
Color Emotion and Visual Psychology (8)
Color Emotion and Visual Psychology (9)


Chapter Two Color Application

1 Comparison of Packaging Colors

The article focuses on the study of the contrasting characteristics and specific applications of the packaging colors, and focuses on the systematic application of the contrasting relations of color brightness, hue, purity, and cooling and warmth, and highlights the importance of free use of various contrast laws and their application effects. The basic idea is to increase the market share and competitiveness of corporate goods in sales.........

Comparative Study of Packaging Colors II


2 The color composition of a serialized package design

The color composition of serialized packaging design II

3 Color Matching in Packaging Design


4 Examples of the use of color ideas in packaging and decorating

Examples of the use of color concepts in packaging and analysis

Example analysis of the use of color concepts in packaging and decoration


5 Humanized Packaging Color Design Method and Positioning

Humanized packaging color design method and positioning two

6 One of the analysis of the use of color in packaging

Analysis of the use of color in packaging

The third analysis of the use of color in packaging

7 Application of Visual Color in Packaging Design


Chapter Three Creative Experience

The Source of Packaging Creation and Its Enlightenment

It analyzes the close relationship between color revelation and packaging color creation, and lists various sources and ways of obtaining color creation inspiration. Explained the important role of packaging color in the sales of the market...

The Source of Packaging Creation and Its Enlightenment II

1 toothpaste packaging

Look at the color and composition of merchandise designs from toothpaste packaging

2 tea packaging
Process Experience of Chinese Tea Packaging Color Design (I)
Process Experience of China's Tea Packaging Color Design (II)

Tea packaging design color image art

Tea packaging color psychology

Tea packaging color and style design

3 drug packaging on the use of color in pharmaceutical packaging

4 Application of Soft Packaging Flexible Packaging

5 Green packaging containers Green packaging containers shape design and color composition Green packaging containers shape design and color composition II

6 Quantitative and Rationalized Color Matching Methods for Quantitative Packaging and Packaging Discussion on Quantitative and Rationalized Color Matching Methods for Packaging Discussion on Quantitative and Rational Color Matching Methods for Second Packaging III.

7Industrial packaging colors are integrated into the design of industrial products

8 Nationality