The Role of Artistic Aesthetics in Prepress Production

Image printing has become very common in the field of printing. It can be said that everything from books, newspapers and magazines, advertising, packaging and printing to ubiquitous printing. Image printing must first be processed before printing, and the quality of image processing performed by the prepress production staff will directly affect the final printing effect. Since image printing is different from ordinary text printing, the effect of image printing must be perfect. Prepress production personnel must not only produce professional knowledge, but also have a certain artistic aesthetic ability in order to best display the artistic effect of the image in production. .

The Role of Artistic Aesthetics in Prepress Production

Although the computer configuration of many prepress system units or companies is very advanced today, the quality of image production, whether it is the level of computer creative design, or image separation and special effects processing effects, has remained at a general level, and it is very much in line with the international advanced level. Big gap. In addition to the poor quality of originals and other factors, an important factor is that many operators lack understanding of art knowledge, lack of aesthetic ability and artistic understanding of color.

At present, there are two main types of production and production units for desktop publishing systems in the country: one is publishing houses and advertising companies. They mainly use computer-based creative design and production. On the one hand, computer painting is used to create imaginative and artistic drawings; on the other hand, The artwork delivered by the client is used for artistic creation and design page production, and the produced electronic document is taken to the printing factory or export center for output of the film and printing. Therefore, as creative designers and production personnel of these companies, they should have deep artistic accomplishments and artistic accomplishments, but also have aura, have a good understanding of good things, and be influenced by long-term practice, these art designs and prepress production. The products produced by personnel have a higher level.

The other is a printing company and a color printing company. They mainly use computer-based plate processing, supplemented by creative design and production. Because they are restricted by their level of education, their major in study, and their quantitative work. For these pre-press production personnel, it is necessary to make up for an important lesson in art knowledge, artistic accomplishment, and aesthetics. Otherwise, it would be difficult to reproduce and produce products with artistic effects. They often make accurate analysis and judgment on the type, characteristics, connotation, main body distribution, density contrast, and color key tone of the manuscript when manuscript separation and image processing are performed, and cannot be correctly set and adjusted by using advanced functions of the system. A variety of quality problems often occur, and many reworks are made and the benefits are low. Some photographers and artists have often complained that the plate-making work of printing houses is too productive, they do not understand the artistic pursuit of photography and artistic creation, and they do not understand the artistic features of the manuscripts, often involving the artistic effects and film contrasts we are struggling to pursue. And the hue characteristics, once copied, change or even completely disappear, making a manuscript with good artistic effects pale and odorless.

Engaged in prepress production is a computer technology, a special technology that combines printing science and technology with fine arts. Experts have summed it up into the following formula: prepress technology = (computer technology + printing science and technology) + fine arts. This is very reasonable. No matter how the computer technology develops, it is ultimately a means to serve art. On the one hand, as a platemaking and processing staff, it is necessary to faithfully reproduce the artistic effects of products such as fine art works, photographic works, and product advertisements; on the other hand, artists must creatively design the most beautiful and best pictures. The current color desktop system integrates text photocopying, image color separation, graphic composition, creative design, and full-page output, which is different from the traditional platemaking process and goes beyond the concept of simple image reproduction. It is even more integrated with fine arts editing and creative design, gradually allowing artists, designers, engineers, and producers to break their separate fields and interact with each other. As an excellent prepress creator, it is necessary to skillfully master computer image processing technology and printing science and technology, but also have a higher level of artistic attainments, artistic accomplishment and aesthetic level, and should be aesthetically pleasing with painters, photographers and graphic designers. There is a consensus on the aspects, and then the correct use of the system's advanced features to produce a high level of products.

What is gratifying is that today, some computer production, color printing units and prepress production staff have clearly seen the important role of artistic aesthetics in prepress production. Some prepress production staff are striving to learn painting, drawing, photography, etc. To improve their artistic level and serve prepress work. From the perspective of many accomplished plate-making experts in China, all of them have a high level of artistic attainments, artistic accomplishments and aesthetic standards. They can not only fully reproduce the artistic effect of the manuscript, but also can adjust and compensate for the defects and deficiencies in the manuscript, and can also exaggerate the artistic exaggeration of the important colors in the manuscript more than the effect of the manuscript. The highly praised by painters and photographers is called "copying artists." This must first of all have an artistic understanding of various manuscripts, such as fine and coarse, elegant and vulgar, cold and warm, main and minor, simple and simple, overall and partial, prominent and foiled, etc. Analyze and judge, and then use the computer's advanced features to scan color separation and adjustment, in order to produce high-quality products. Various examples show that in the technical and artistic production process of prepress production, art literacy, artistic concepts, and aesthetic consciousness all govern our labor.

What is the printing art? The application of art in printing technology puts forward artistic requirements for printing technology, which results in "printing art." The so-called "printing arts" is to use artistic viewpoints to achieve artistic effects in the process of prepress production, printing operations and postpress processing. To make it have the appreciation of aesthetic value, but also the printability and enjoyment of print. In other words, from the shooting of originals, creative design to electricity or computer scanning color separation, image processing, from the printing to the binding process has a certain amount of artistic requirements, have always run through aesthetic concepts and artistic concepts. Only by blending the effects of fine arts into the hands of every operator, can a comprehensive artistic print be produced.

In summary, the people who are engaged in prepress production should study the aesthetics of the printing work, strive to improve their artistic knowledge, artistic accomplishment and aesthetic level, and fully understand the nature, characteristics, and connotation of the products they produce, and the techniques. Combining the reduction of technology with the creativity of artistic effects, on the paper of a limited two-dimensional space, the dimensionality, depth and sense of space of the object in three-dimensional space are expressed, and the tone of the original is reproduced and expressed realistically. Color, atmosphere, light and shadow, texture and other styling effects have brought China's pre-press production level to a new level. As a creative design and production staff, we must do our best to seek for beauty, to create a beautiful image, to produce high-level pictures through computer creativity, to fully express the style of the new era, and to be the mission of the era to creators.