Green Food Trademark--Special Productivity (China)

Here we must focus on value-added power. The tangible means of production only undergoes a value transfer while it is being consumed, without generating added value. Intangible green food trademarks, in their use, not only can their value be transferred, but also generate added value, which will bring the company a differential interest, that is, the difference compared with the average income of the same industry. Green foods enable enterprises to reconstruct the various stages of movement and all forms of movement. The only way for companies to improve and maintain green food trademarks is to ensure the smooth progress of enterprise reproduction, so as to continuously produce material wealth and realize value-added. The added value of green food lies in the improvement of efficiency. Please see the following report:

1. "Zhejiang Daily" series reports: The green food industry has a promising prospect

Editor's Note: The city of Hulin in Heilongjiang Province, located in the northeastern part of China, relies on the advantages of the ecological environment to vigorously develop the green food industry with remarkable results and inspiring people. Hulin's practices and experience undoubtedly have positive implications. Starting from today, the newspaper continuously publishes an article entitled “Experience of the Green Food Industry - An Introduction to Hulin's Experience” for readers.

One of tiger forest experience introduction

Green food industry propped up tiger forest

It is located in Hulin City of Heilongjiang Province in the northeastern China, with an area of ​​9,334 square kilometers. Forests, meadows, swamps and waters account for more than 80% of the total area. It is listed as an ecological demonstration area by the state. This piece of green land, producing a large number of high-quality, pollution-free green food, has become the main production area of ​​green food in Heilongjiang Province. The city's green food planting area is 1.1 million mu, accounting for 96% of the crop sown area. Green rice and green soybeans have been identified as demonstration projects for agricultural standardization by the State Bureau of Technical Supervision. They are sold in more than a dozen provinces and cities and Russia, Japan, South Korea, and the Philippines. The city has an annual output of 260 million kilograms of rice. The farmers leave rations, seeds of 0.6 billion kilograms, and the remaining 200 million kilograms. They are sold out in three to four months after harvest, and the price is higher. The food produced by farmers is not sold or sold. This is rarely seen in other grain-producing areas.

With the development of green food, a batch of processing enterprises equipped with modern facilities emerged in the city. In the past four years, the city has established 57 green food processing plants, forming four pillar industries of rice processing, soybean processing, medicinal materials processing, and bee processing, and developed over 90 products. With the development of the food processing industry, the city’s industrial output value has increased by 185% over the past four years.

Profits are now up by 234% and taxes are up by 157%.

Farmers' income and fiscal revenue continue to grow. Last year, the city’s farmers’ per capita net income was 3,375 yuan, of which green food income accounted for 75%. While the peasants increase their income, the municipal revenues increase by 20% every year.

The key to such a major change in Hulin lies in the implementation of a strategy for the development of green food. They invited experts and professors from Peking University to conduct on-site inspections and compiled the "Hulin Green Food Development Strategic Plan" and "Hulin City Sustainable Development Overall Plan". The municipal Party committee and the municipal government established the Green Food Development Strategy Committee to coordinate the forces in all aspects. Responsible for the implementation of strategic planning.

Tiger Forest Experience II

How Pure Green Food Is Produced

In implementing the strategy for the development of green food, Hulin City has focused on the following aspects:

Establish a high standard production base to ensure the production of pure green food. Green food depends on the production of millions of households. How to produce pure, high-quality green food in accordance with uniform standards, Hulin explored a successful approach.

One is to do a good job of layout. Choose areas where water quality and soil are not polluted, and establish a green food base. The base is relatively concentrated and gradually developed with the village as the unit. In the city's 130 villages, 91 green food base villages have been established.

Second, leading enterprises signed green food production and purchase contracts with farmers in base villages, stipulated varieties to be used, variety and quantity of fertilizers and pesticides, and quantity and quality of green food purchases.

Thirdly, from seed selection, seedling raising, field management to harvesting, all stipulate unified technical standards and formulate operating procedures. The county and township scientific and technical personnel go deep into villages, sign technology contracts and do a good job of technical training so that farmers can master each process. The technical essentials.

The fourth is to implement a strict inspection and supervision system for the entire production process, in particular to strictly control the types and quantities of fertilizers and pesticides used. Fertilizers and pesticides from the operating units to strictly limit the high residue of the species, can only manage low-residue varieties, but also limit the amount of use per acre. Supervisors conduct follow-up inspections, and those who pass the inspection are issued a "green card" as evidence of the sale of green food.

Fifth, peasant households were responsible for single-income, single-handed, single-handed delivery of green foods, acquisition of single-unit receipts, single-storage, single-processing, and single-sales operations, and found that they were not qualified to seriously investigate responsibilities.

Due to the establishment of a strict system, the green food produced by Hulin has passed the inspection at home and abroad and is a qualified product, which has won more and more good reputation. (to be continued)