The Fetzer 2010 Chardonnay dry white wine will be launched in April 2011 with a limited edition of the Earth Day wine bottle for $8.99. The Earth Day label was designed by Anne Kessler. In Mendosino, California (another home town of Fetzer), Kessler was known for her unique insights into California's landscape impressionism. Her talent and love of nature are fully reflected in the label design, which is in line with the spirit of environmental protection advocated by Fetzer. This year marks the 25th anniversary of the adoption of eco-friendly craftsmanship by the Fetzer Vineyards. To commemorate this day, the company launched a limited-edition art wine bottle named after Earth Day. The wine bottle was designed and affixed by a famous artist. Striking new labels. In addition, in order to commemorate Earth Day and the company’s 25-year contribution to sustainable development, Fetzer decided to donate $10,000 to Leave No Trace. The organization’s goal is to avoid or reduce the resource impact on natural areas and to help all tourists to be happy. Travel experience.
“Enhancing the environmental protection of wine brewing for 25 years is a special achievement for us. Therefore, of course, we need to celebrate this special year,†said Mike Haering, brand manager at Fetzer. “We are very pleased to introduce this 'world globe'. "The Wine Bottle," a newly designed label that showcases the beauty of California's homes and the natural environment of our winery, inspires and motivates us to continue our commitment to environmental protection."
“I am very excited to design this label for Fetzer. I also appreciate their green spirit and many green initiatives.†Anne Kessler, designer of the Fetzer tag, said, “I hope to remind people through this Earth Day wine bottle. To love life and love the earth, I have incorporated many natural elements in my design: vines, oak trees, and the afternoon of Mendocino Mountain.â€
Fetzer devoted himself to the cause of sustainable development in 1986 when the company learned that sustainable development and environmental technologies have considerable benefits for vineyard management and winemaking. As a result, the company continues to develop various solutions to increase the energy efficiency of the winery and the sustainability of general business operations. Today, the Fetzer vineyards have always focused on the major issues of energy conservation, reduction of carbon emissions, vineyard pest control, reduction of resource waste, water conservation, and recycling of packaging materials.
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