The sports industry is entering a "spring" period. In March 2015, the news of 20,000 campus football schools sparking a "crazy date" caught public attention. This was part of a broader national push to revitalize football and boost the sports sector.
In 2017, the Ministry of Education planned to establish around 20,000 specialized football schools and 30 pilot counties across China. This initiative was accompanied by positive developments in Chinese men's football, which had just achieved three consecutive victories, reigniting fan enthusiasm and excitement.
The inclusion of campus football in the annual performance evaluation of local governments marked a significant shift in policy. This move reflected the growing importance of sports as an economic driver. According to statistics, in 2013, the total output of China’s sports and related industries reached 1.1 trillion yuan, with a year-on-year growth of 11.91%. The added value stood at 356.3 billion yuan, accounting for 0.63% of GDP.
In October 2014, the State Council released a document titled “Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption,†setting a target for the sports industry to exceed 5 trillion yuan by 2025. This signaled a strong government commitment to the sector.
At the National Sports Directors’ Conference at the end of 2014, Liu Peng, director of the State General Administration of Sports, emphasized that the sports industry was becoming a key driver of economic growth. Many provinces and cities had already begun formulating plans or incorporating sports into their socio-economic development strategies.
Football, as the most popular sport, was given special attention. The reform of sports management systems prioritized football, with the China Football Association serving as a pilot for broader reforms. The Ministry of Education also upgraded its campus football plan, aiming to create a solid foundation for future talent development.
Investors saw this as a golden opportunity. With over 300 million Chinese football fans and a global market valued at over $500 billion, the potential for growth in the football industry was immense. While challenges remained, such as long investment cycles and the need for high-value event operations, the overall outlook was optimistic.
Meanwhile, the sports goods industry, another major component of the sector, began to show signs of recovery. Companies like Anta and Peak Sports reported improved performance, with steady order growth and increased sales. The new sports policy was expected to further boost mass participation and consumer demand.
With government support, emerging funds, and increasing capital inflows, the sports industry was showing signs of a vibrant transformation. By 2015, it was clear that the "spring" of the sports sector had truly arrived.
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