The packaging of beer is usually in keg, box, or six-pack bottles. Now, beer packaging that can be stored in refrigerators appears. Miller Brewing Company, inspired by non-alcoholic beverages, recently introduced the packaging of Miller Lite and Miller Genuine Draft for storage in domestic refrigerators. Coca-Cola has achieved great success since it used a refrigerator storage box in its filling equipment two years ago, but the beer has also followed suit. Miller is still the first in the industry.
Bob Mikulay, Miller’s executive vice president of marketing, said in the company’s manifesto: “As a manufacturer and distributor of the beer industry, this innovation in packaging has created a new brand for Miller and has a landmark significance for Miller. We are very satisfied with the current results and believe that we will also be favored by American customers in the US market."
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