As a part of the furniture segment, children's furniture started in the 1990s. After more than 10 years of development, it finally ushered in the first national standard for children's furniture industry, General Technical Conditions for Children's Furniture. On the eve of the official implementation of the standard (August 1st), a discussion on whether the national standard for children's furniture would lead to collective price increases in the industry was hot in the industry.
[Price increase] The national standard raised the cost "Immediately start the price increase, this price increase is at least 15%." The purchase of pine nuts children's furniture sees the reporter's buying mood is not strong, I want to use the "price increase soon" message Stimulate consumption. When the reporter asked whether the reason for the price increase was related to the requirement that the new standard was not met, the shopping guide said that it has nothing to do with the new standard and has no effect on the brand. The main reason for this round of price increases is still the increase in raw materials, labor and logistics costs.
Fu Bo, the sales director of Emerald Rattan, said in an interview: It is inevitable that the national standard will increase the price of the whole industry after the introduction of the national standard, because the national standard puts higher requirements on the raw materials, processes and equipment of children's furniture, and the cost is inevitable. Will increase.
[Price-cutting] The market capacity has become larger. The insistence that the national standard will not lead to a general increase in the price of the whole industry. There is Fang Yafu, the marketing director of the Songbao Kingdom. In his view, the implementation of the national standard has raised the threshold for entry in the industry. Many non-standard enterprises are After the implementation of the national standard, it faces elimination and forced to go out. Many enterprises that intend to enter the children's furniture industry will also reconsider whether they have the ability to divide the cake of children's furniture. The competitors are eliminated and reduced, so that children who have been standardized. The market capacity of furniture companies has become larger, which may lower the sales price.
[Middle School] The overall market price has stabilized and the national standard has been introduced. The impact on the price of the children's furniture industry cannot be generalized.
Huang Xiaobin, general manager of Colorful Life Children's Furniture, said in an interview with the media that the new standard will strengthen the environmental protection and practicality of children's furniture making materials, which will make the production cost higher, and the prices of some SME products may increase in the short term. However, with the implementation of the new standards, after the children's furniture is gradually standardized, standardized, and mass-produced, the overall market price will return to stability.
Gu Jinfeng, the chairman of the first youth soft-packed home in Western China, also believes that the impact of the national standard on prices will vary depending on the size and standardization of the company. For small and medium-sized enterprises and even workshop-style production workshops, they are either facing the catastrophe, or relying on the national standard to improve the price of products to maintain survival, but for enterprises that have strong capital, talents, technology and other strengths. The introduction of the national standard has little impact on them, and there is almost no need to raise prices. At the same time, he also said that West Timia will not have the price increase action in the near future.
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