Famous Sun Lei in Shanghai: Red Sea Bright Sword

There is no big thing except life and death; dare to do things, not afraid of things, and a firm goal; a woman with a story - Sun Lei, the chairman of Shanghai's famous decoration .

Sun Lei, Chairman of Shanghai Famous Decoration

Reporter: The famous artists in Shanghai have developed very fast in the past two years. This year, from the first exhibition of the New Year and then the analysis of 100 households to the release of the interior decoration service manual, we have seen the continuous efforts of famous artists in Shanghai. What is it?

Mr. Sun: The harvest is two aspects. The first is the promotion of the brand. From last year to the branding of this year, we have already received recognition from some customers in the middle and high-end market. This is the promotion of the brand. Secondly, we have also gained a lot of customers. Every time we do activities in Shanghai, whether it is off-season or peak season, we can get a lot of customers every big event. I think this is worthy of the pride of Shanghai famous artists.

Reporter: In fact, the industry has said that the home industry will be affected by the cold snap of real estate, but in the first half of the year, according to reports that we have a few activities, it is still popular. What do you think of this?

Mr. Sun: The impact is definitely there. I see it this way. The entire decoration industry in Henan is about 4 billion in one year. For the development of famous artists in Shanghai, the output value of tens of millions per year. I don't think so much. It's not necessarily that everyone is good. You don't mean that everyone is not good. You don't think it's good. In short, I think the market is still there. After all, Henan is a populous province in China, and the rigidity of Zhengzhou. Demand continues to introduce the city's population, so even if the market is light, you can find a piece of cake of your own.

Reporter: This year's major decoration companies are also showing their talents. Our company's slogan is the first brand in China's decorative industry service. So what is the first thing to win in this industry?

Mr. Sun: Actually, the service is done by people. This slogan sounds illusory, but we hope that one day it will land and form in the form. For example, we are different from the 50 customer care text messages of other decoration companies. The process of the 8s system of links and nodes, and the white paper published by our famous Shanghai experts is called “service specification”. This is actually an industry standard that is the first in our industry. We design, engineering, materials and after-sales service for the front end. The service of each node has been standardized. I think this is also our code of conduct. We use the white paper as a basis to consider our work standards and service standards.

Reporter: In recent years, households have been expanding. At present, there are three stores in Zhengzhou, and there are branches in Nanyang and Luoyang. Will you consider expanding?

Mr. Sun: I think expansion is necessary, but in combination with the actual situation of the company, the current expansion will be more difficult for human resources, so we will consider combining the entire human resources strategy to make the layout. In the near stage, we will still be in Zhengzhou. In the red sea, we hope that one day we will have a certain share in this red sea in this market.

Reporter: The first half of the year has passed. How do you plan and expect for the second half of the year?

Mr. Sun: The first one I think in the second half of the year, on the whole, the macroeconomic policy of the country will be better. The second is that the government has introduced a favorable policy. The Zhengzhou property market will pick up in the second half of the year, but the rebound may be No. However, the second half of the Shanghai masters will be a year of strength. Although our staff is ready, we must move forward. Therefore, the first phase of our Zhengzhou Road store renovation will be fully upgraded in the second half of this year. The second is our strategic implementation in the second half of the year. We want to comprehensively develop and brighten all the middle-end communities in Zhengzhou including the developing community.

Reporter: I hope that our famous artists in Shanghai are getting better and better. Thank you, Mr. Sun for accepting our interview.