The basis for the continued growth of the wardrobe brand: consumer trust

This is a brand era, where consumers mostly make purchase choices based on brands. However, at present, the thinking of many wardrobe enterprises is still in the era of communication. Of course, it is still necessary to ask for celebrity endorsements, manufacturing gimmicks, advertising ideas, etc., but this method of increasing the investment to stimulate consumer purchases, It is already outdated.

The true meaning of the brand is consumer trust. A brand is influential, meaning that consumers generate trust through past buying experiences or word-of-mouth communication, and this trust is strengthened with the constant buying experience, and then gives up thinking directly when thinking about the next purchase. With brand power, consumers will have continuous purchases and recommended purchases, and form a partnership with the company; on the contrary, consumers and enterprises are single-transaction relationships, and there is no continuity.

The ongoing trading relationship is based on trust. Without trust, continuous trading or cooperation is impossible. But the process of building trust is also very difficult. According to psychology, trust means that one person is willing to believe or rely on another person, and the other party is expected to be kind, honest, competent, and will act in accordance with its commitment. At the same time, choose trust and let the trustee be in uncertainty and risk. Trustee control can't restrain the behavior of the trusted person. Once the trusted person fails to honor the promise, the trustee's expectation will be lost, and the disadvantages will usually be greater than expected. Consumers will be emotionally hurt--deceived, and completely give up trust, abandon the enterprise, and the brand has no value.

It is precisely because the establishment of trust is very difficult, wardrobe enterprises need to spend more energy to strengthen trust, it is more necessary to restrain their own behavior, shifting energy and focus from concept communication to trust enhancement, and constantly improve their own creation value and transmission. The ability of value to satisfy and even satisfy consumers. In this way, the wardrobe enterprise can make every brand transaction, the brand power is strengthened, and promote the next transaction; in the long run, the wardrobe enterprise has turned the consumer from the customer into the partner, and naturally has continued to grow. The foundation of the achievement of a hundred years of foundation.

In the brand era, brand is the life of the company, and trust is the foundation of the brand. It can be said that without consumer trust, there is no brand power, no brand power, there is no sustainable development of the wardrobe enterprise. Building trust is difficult and requires long-term persistence, and destroying trust is easy and requires only one incident. Therefore, when the latecomers learn from history, they not only pay attention to the effect of manufacturing communication, but also pay attention to establishing, maintaining, strengthening the trust of consumers and maintaining the brand.

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