Yesterday, with the official opening of the 14th Chengdu International Furniture Industry Exhibition, a heated discussion about the development opportunities and challenges of the Sichuan furniture industry was officially launched.
Although the Sichuan furniture industry is currently facing problems such as overcapacity and poor exports, Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce, said that through the integration of upstream and downstream furniture brands in Sichuan and the spread of the overall “home†concept, The Sichuan furniture industry is able to double its output value within five years.
Opportunities and challenges coexist
After 20 years of hard work and struggle, the furniture industry in Sichuan Province has become an important production base in China. However, in the context of fluctuations in the overall economic situation of the country, how the healthy and orderly development of the Sichuan furniture industry has become a problem that cannot be ignored.
Ren Xingzhou, director of the China National Development Research Center and the Institute of Market Economy, pointed out that from the overall macroeconomic situation in China, despite the decline in overall export volume and overcapacity, GDP still maintains a steady growth trend of 7.5%. Although the development of the entire furniture industry faces structural difficulties and downward pressure challenges, at the same time, the furniture industry is also facing good development opportunities.
This is mainly reflected in three points: First, the economic downturn can promote the transformation, upgrading and innovation of furniture enterprises facing the crisis of collapse; secondly, mergers and acquisitions bring new opportunities for market integration of the furniture industry; finally, the overall industry cost rises. It will promote industrial transfer, but there will be more development opportunities in the west.
Ren Xingzhou said at the forum: "I believe that the scale of Chengdu Furniture Fair will grow to 130,000 square meters now. It is sure that some foreign production capacity will begin to shift to this side. In addition, the intensified market competition will promote the rapid development of the exhibition economy, the financial situation. And the money shortage will also promote the reform of the financial system, which will benefit the development of the furniture industry."
Production and sales upgrade to the "home" concept
Facing the urgency and necessity of the industry's transformation and upgrading, Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce, said that the Sichuan furniture industry has passed the accumulation of the last ten years, such as Quanyou, Mingzhu, Shuanghu, Haojing, and the South. Intensive mode has been adopted for several years and has developed rapidly. At the same time, they have established sales networks, channels and systems in many second- and third-tier cities across the country, forming a model of integration of sales and production.
Wang Xuemao pointed out that although most of the furniture industry in the country has experienced different degrees of decline in recent years, the furniture industry in Sichuan is still on the rise, and has its own product body, and has also created its own furniture brand. The main factor in this situation is that the Sichuan furniture brand started its popularity ten years ago. And from the beginning of the furniture, to the subsequent furniture and decoration together, developed into a home. Today, in order to make Sichuan furniture realize the leap from Sichuan manufacturing to Sichuan, the traditional concept of "furniture" should be upgraded again to realize the concept of moving to the home, which will be more suitable for Sichuan furniture business and production. Development route.
Such a "home" concept will drive a variety of product brands together with the overall brand, and the exploration of the common development model is also underway. It is understood that the eight-year group will invest 1.2 billion yuan in 600 acres of commercial land in Wenjiang, to create a 150,000 square meters, and has a thousand different areas, different types, different styles, different accessories, different household items Family reality. Allow consumers to experience in advance, control spending, and get a convenient one-stop service.
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PRODUCT DESCRIPTION
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