The wardrobe industry needs to grasp the key points of consumer demand

In the age of the lost goods, people will always remember success, as will the overall wardrobe market. Wardrobe dealers will only remember the success of "Millions of Years" and will not remember the failed counterparts under the same roof. The wardrobe brand that can be developed based on the overall layout of the market is clearly remembered, remembering the incomprehensible defeat: Didn't the market competition make them mature?

Competition, just as the slang of "being a wolf with a wolf first", makes the wardrobe brand join the wildfire in the four seasons, over and over again. The wardrobe brand is not aware of the failure of the dealers, and the dealers are not aware of the brand. Why is the same brand wardrobe, the same way of market operation, why is it that I am failing. In fact, in the current fierce market competition, the market competition of franchisees is fierce. Like the proverb, the "wolf" that did not get the market in time, eventually lost to the market law of "weak meat and strong food."

Some people say that the franchisee's failure is a wrong estimate of the market competition situation. Indeed, in today's global competition, dealers seeking to join the agency, although they have sufficient psychological preparation, but on the "strength" on the small point, so that they fell. What's more, the competition in the wardrobe market is global, covering many factors such as brand, management and word of mouth. Such as the brand factor, as the franchisee's owner, the maiden, it is necessary to do the corresponding brand support, but it is not the fundamental factor for the franchisee's failure.

As the saying goes: The past is not forgotten, the teacher of the aftermath. In the increasingly fierce market competition, wardrobe franchisees, in addition to strengthening the exchange of resources with the brand, must also "rich the country and strengthen the military" to recognize the competition. Ma Yun said a word, the failure of entrepreneurs is not because the money is less, but because the money is more (to the effect). Because there is more money, entrepreneurs don't know where to spend the money, and they can't grasp the key points of consumer demand.

Another example of Amazon's operational disclosures on the Internet: avoid spending money on things that are not important to customers. Although both are said to be "money", the implications are the same. The market environment is superior, so that franchisees can't find the demand; the market environment is bad, so that franchisees can't find the market, and gradually lose confidence and lose. In fact, if the franchisee wants to succeed, it must rely on the brand, rely on the cold water of the brand to remind, to calmly analyze the market, and gradually get the success of "earning millions".

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