In the mahogany industry, some enterprises have insufficient production capacity or high production costs. They often “contract†the production business to small manufacturers or small workshops, and attach their products to their own brands and sell them to consumers. The production standardization of mahogany furniture is low, and there are many products with poor quality and even fake products in OEM products. Industry insiders have called for enterprises to have certain understanding and control over foundry factories in terms of material selection, processes, processes, etc., to improve product quality and maintain their brand image.
Redwood foundry is very common
Although the mahogany furniture purchased is a "brand name" product, it may not be its brand production. Recently, the consumer Mr. Qu has encountered such a thing. According to him, a set of lobular rosewood bedroom furniture was purchased at a certain mahogany brand store. After a period of time, it was found that the material was bleached during the grinding process. The material was not lobular rosewood, but other wood stained. Mr. Qu found the business, and the other party said that the furniture was not produced by the factory, but was sold after the “getting goodsâ€. In the end, the merchant will process the refund.
Nowadays, in the mahogany furniture and products industry, the customization of mahogany products is very common. The brand products that consumers buy may not be produced by their brand factories. According to Liang Yiwei, Chairman of Ruixiangge Hongmu Furniture Co., Ltd.: “It is very common for companies to get goods or to order production and processing. It has become an open secret in the industry.â€
According to reports, the company's OEM custom basically has the following modes: import semi-finished products or finished products from some small manufacturers or small workshops, and then sell them after re-processing; or directly place orders with small manufacturers, get the finished products and then own their own brands. Resold. According to Wu Xinjian, the chairman of Beijing Jinfei Hongmu Furniture Factory, the foundry enterprises are mainly small factories or small workshops, which are concentrated in Zhejiang Dongyang, Fujian Xianyou, Hebei Dacheng and other areas. These enterprises have specially produced OEM products for the brand. A relatively complete industrial chain. According to industry sources, some brands have developed rapidly in recent years. Due to market demand, OEM products have become their main products, and some even exceed 80%.
Profit-seeking
The pursuit of profit is the main reason why many factories choose to manufacture. In the past ten years, mahogany furniture has gradually been recognized by the mass consumer market, and the number and scale of mahogany enterprises are constantly expanding. Different from the modern production process of modern furniture, mahogany furniture can be described as “semi-artificial productsâ€, and workers still need to do it manually in the production stage of cutting, grinding and engraving. The production capacity of some enterprises can not meet the market demand or the production cost is too high, and OEM products will bring higher profit margins to enterprises.
In addition, the company's production capacity and reserves of raw materials are limited, in order to meet consumer demand, there are often "get goods" phenomenon. Liang Yizhen introduced: "Some manufacturers are developing very fast. Many stores have been opened in a few years, and the production scale cannot meet the market demand, and can only be solved by taking the goods."
In addition, the high production cost is also the reason why many companies choose OEM products. According to industry insiders, in the industry, the phenomenon of foundry is generally concentrated in small items such as chairs and cases. Because the shape and structure of small products are similar, there is no need for enterprises to invest too much in design and development costs. In addition, small pieces of furniture are small in materials, the process is relatively simple, the added value of products is not high, and the relatively high labor costs of large brands. The operating costs of enterprises such as transportation costs, and the cost of products produced by small workshops are lower. Brand companies choose OEM products, attach their own brands, and earn more profit margins.
According to reports, in the past six months, with the rising prices of raw materials such as rosewood and other redwoods, the bulk and long materials are becoming scarcer. It is understood that the current average price of Dalbergia chinensis is close to 100% compared with the beginning of the year, and materials above 2 meters are more difficult to find. Fluctuations in the raw material market have made companies more “cheating†and production is more cautious. In addition to representative works, precious (such as huanghuali) materials or large pieces of furniture, many companies choose to outsource small products to avoid the risks of scarcity of materials.
Entrusted OEM needs to control materials and processes
Custom-made OEM is a normal phenomenon, and it is also a manifestation of the development of the brand of redwood enterprises; and ensuring the quality of OEM products is the premise for the consumer market to accept and accept. Due to the low degree of industrial production of mahogany enterprises, material fraud, process fraud, and sub-filling are inevitable, causing losses to both enterprises and consumers.
According to Wu Xinjian, due to the lack of understanding of the production process, the quality of finished products obtained by enterprises is uneven. He introduced: "For example, dyeing, mixing with other materials, sub-filling and other means of material adulteration; in the production process, grinding, engraving is not in place, the quality is rough, which is a problem that OEM products are prone to occur. Some companies have a large amount of purchases, and it is impossible to identify each product one by one. Even if they buy fake products, they don’t know it, and they flow to the consumer market. If consumers don’t have professional identification ability, they can’t buy high quality. product."
In this regard, Liang Yizhen believes that OEM is not impossible, but enterprises should have certain control over the foundry factories. She said: "First of all, companies must hire other factories to produce materials, and the production materials must be provided by themselves. Secondly, understand the production process and technological level of the factory, and have someone to supervise the participation in the production process. This is responsible for the performance of consumers and also for themselves. Brand responsible performance."
â– Expert statement
Who is responsible for who is sold?
â—Jiang Suhua, practicing lawyer of Beijing Yingke Law Firm
The state implements a production license system for enterprises producing important industrial products, such as food, products that may endanger personal and property safety, etc., mahogany furniture is a daily consumer product, and production enterprises do not need to apply for a production license, so the foundry of mahogany enterprises Production is allowed. According to national laws, products must be marked with information on the place of production, and mahogany furniture is no exception. The manufacturer of the mark can be either a foundry or a commissioned factory. If there is a quality problem with the product, it must be the responsibility of the seller. This is without a doubt.
â– Industry voice
Brand companies should guarantee quality
â— Wu Xinjian, Chairman of Beijing Jinfei Hongmu Furniture Factory
In recent years, the mahogany industry has developed rapidly, and the mahogany enterprises have suddenly increased a lot. According to my understanding, there are currently more than 30,000 mahogany enterprises in the country, but there are only a hundred people in the market who know each other well. The production of mahogany furniture has not achieved industrial development. It is a handicraft industry that requires experience and technology. The OEM model can bring certain profits to the enterprise, but it cannot guarantee the quality of the products. I think that the redwood enterprises should see their own social responsibilities, produce products that can withstand the test of history, and create a brand of integrity. If you continue to consume the popularity of existing brands, sooner or later will be eliminated by the market.
â– Tips
Best to participate in the production process
Mahogany furniture has a certain production cycle, which takes several months from material selection to shipment. Consumers should first understand the production brand before purchasing mahogany furniture, such as whether there is a production plant, factory address information is consistent with the publicity, the size of the factory, and try to visit the mahogany factory. At present, most mahogany companies provide customized services, and consumers can keep track of production schedules and production processes.
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