Since the implementation of the old-for-new furniture policy in Beijing on July 1 this year, statistics have reached 123,768 pieces of four types of furniture products sold by 11 furniture sales enterprises in the city as of the end of October. The sales amount has reached 790 million yuan. In October, the sales of old-for-new furniture increased by 70% from the previous month, and the situation was gratifying.
In fact, in the context of overcapacity and backwardness, the development of the traditional furniture industry faces many unfavorable factors: the domestic market is under the pressure of rapid increase in fuel costs and labor costs; the export market is facing the pressure of shrinking exports and appreciation of the renminbi; The upstream is facing increasingly scarce, rising prices of raw materials; the downstream sales market, facing the industry's own marketing methods are not enough to fight the price war. At the same time, real estate was affected by macro-control policies, and the sales turnover rate declined, which also affected the sales of furniture.
Furniture companies face severe forms or implement mergers and acquisitions to increase market weight, or borrow policies to increase sales of furniture trade-in policies, or to nurture the high-end market. According to the “2013-2017 China Furniture Industry Production and Sales Demand and Investment Strategic Planning Analysis Report†released by Prospective Industry Research Institute, in 2012, China's furniture manufacturing industry achieved sales of 543.89 billion yuan, total profit of 34.466 billion yuan, up 8.95% and 19.09 respectively. %, the number of enterprises above designated size is 4412.
Looking ahead, from the last 10 years, China's furniture industry has experienced tremendous changes in industry and market competition, showing the following characteristics:
Great changes in the industrial structure
The rise of Sichuan furniture industry relies on its deep exploration in the second and third-tier domestic demand market, combining the scale and industrialization energy of panel furniture with the energy of expanding the weaving net of independent store channels to form a system competitiveness. Beijing Furniture relies on brand replacement capabilities in the Beijing market. In the end, Yuepai, Jiangsu, Zhejiang, Sichuan, and Beijing sent four cents.
Three forces confluence
The three forces confluence (furniture industry, real estate, government), the strategic layout of the industry is still in major restructuring: the western industrial base (Chongzhou, 8 square kilometers), the northern industrial base (Xianghe), the eastern industrial base (Haian, 13 square kilometers) Central industrial base (Wuhan, Jingucheng, Qianjiang) and so on.
Industry restructuring
Industrial restructuring is being led by the new wave. Leading furniture manufacturers are deep integration of manufacturing and channel services through information technology and high technology. They are realizing organizational and management changes and laying the initial foundation for manufacturing to service transformation. This wave will further advance and spread in the next five years, and profoundly change the capabilities and appearance of Chinese furniture brand manufacturers.
The birth of representative companies
After a period of 20 years of precipitation, a group of companies that have been born into production have become representative forces of models and brands, and have become the backbone of the future restructuring of the Chinese furniture industry.
Against the background of the accelerating urbanization process, it is forwarded that the market size of China's furniture industry will reach 1,455.1 billion yuan by 2016.
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