With the advent of "Double 11", another online shopping fever has emerged. Due to its convenience and advantages, online shopping furniture products are also exuding the charm that traditional purchasing methods do not have, and become an important part of people's daily life. . However, problems such as uneven quality, long cycle, high freight rate and insecure after-sales in the process of online shopping have caused many problems for consumers.
Convenient and cheap house man and woman prefer
The improvement of network technology and the improvement of online sales services have provided a good environment and opportunity for furniture online sales. E-commerce has become a major direction for the future development of the home furnishing industry, and its most important thing is to solve the big problem that the office workers are not enough time to purchase goods. For urbanites who are nine to five, online shopping completely breaks the limitation of time and space. For otaku girls who don’t leave home, there are countless furniture products to choose from without having to go out. You can enjoy the door-to-door delivery, saving you time in shopping for products and shipping. Plus a wide range of online shopping products, you can enjoy one-stop service, very attractive for young people.
In addition to convenience, low prices are also a major advantage of the online shopping furniture market. During the visit, the reporter learned that nearly 80% of the respondents chose to purchase furniture online, the primary factor is their unique price advantage. “At the Taobao home pavilion, the same brand of authentic licensed goods, the price of online stores is generally 30% lower than the price of traditional stores.†Hanzhong City citizen Gao said: “You can lower the price without going through the bargaining on the spot. The price of the home products of the same material, of course, willing to choose online shopping."
Lack of after-sales furniture to assemble themselves
Online shopping furniture and building materials products are difficult to transport due to their large size. Except for some first- and second-tier cities, many areas require customers to pick up their own goods. The speciality of its products makes it possible to send logistics in some areas. After the goods arrive in the designated provinces and cities, the logistics informs the consumers to pick up the goods at the pick-up location. Although there are many businesses in the conspicuous place, marked with the package, but in fact, the package is only a gimmick for the marketing of the business, the need for consumers to go to the logistics point to take their own.
Mr. Xu, who lives in Hanfeng Fenghui Garden Community, said to reporters: "Online shopping is really cheap, but moving upstairs requires hiring others, but it can be exhausting him and his friends. Assembly also needs to do it yourself. It is very troublesome, not as good as a physical store. One step in place.†Mr. Wang, who is engaged in furniture business, said that unlike most physical furniture stores that offer door-to-door, free installation and thoughtful after-sales service, most merchants do not provide online furniture installation services, but are equipped with installation instructions. You need to assemble it yourself.
Keep records and ask for details and then place an order
According to Zang Hongjie, director of the Reporting and Reporting Center of the Business and Industry Hantai Branch, the quality of the online store is naturally uneven due to the low opening of the online store. In the current online sales, most small and medium-sized businesses only look at the sales volume. Quality, coupled with the lack of effective supervision of large-scale trading platforms, consumers' lack of ability to distinguish products, etc., compared with traditional furniture stores, online stores do not pay much attention to brands. Many merchants are shooting a shot in the east, holding the psychology of making quick money, shoddy and fake, and selling mostly "three no" products, and consumers buy home furniture products, most of them. There is no after-sales guarantee card, and if you have a problem, you have to pay for it yourself.
Online shopping furniture is different from physical stores. It is very important to buy furniture on the Internet without seeing the real thing. The director of the library also mentioned that consumers should try to choose genuine guarantees, seven days no reason to return, and a higher credibility when purchasing. They must pay attention to the appearance characteristics of the products and whether there is clear after-sales service. Online shopping furniture should ask for invoices, certificates, save transaction records, chat records and other information; large pieces of furniture freight can not be low, a few hundred dollars of freight abound. Consumers must ask whether they are shipping before purchasing, and also ask the customer service for details of packaging and installation.
Glass ceramics, some furniture, online shopping
Online shopping for furniture, building materials, such as glass, ceramics and other fragile materials, if there is no outer packaging or outer packaging can not guarantee product safety, it is easy to break during transportation, and it is not easy to investigate the reasons, so this kind of furniture is not suitable for online shopping. Tiles, floors, wardrobes, etc. are large in size, high in freight, and easy to bump and damage. The amount of floor tiles, flooring and other products is also difficult to calculate by themselves. It is more troublesome to make returns, and it is prone to color difference, and it is not suitable for online shopping.
Online shopping furniture is the general trend of the future development of the furniture industry. It does bring a lot of convenience to consumers. However, because online shopping itself has many risks, it is also like a double-edged sword. Frequently, the quality of furniture has greatly eroded the enthusiasm of consumers. Therefore, in the face of the mixed online shopping market, consumers should consider and carefully shop.
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