Actively promote cross-century development of China's printing industry

The invention of printing technology has promoted the spread of human civilization and is an important contribution made by the working people of ancient China to the development of human society. However, due to historical reasons, China’s economy has been lagging behind for a long time, and the printing industry has developed slowly. Since the 1980s, with the gradual deepening of reform and opening up, China's printing industry has achieved considerable development. After more than 20 years of hard work, it has become an important force in the national economy. Especially during the "Ninth Five-Year Plan" period, China's printing industry followed the development policy of "strengthening management, optimizing structure, and improving quality" and achieved remarkable results. In spite of this, compared with developed countries in the world, the overall level of development of China's printing industry is still lagging behind. There is still a big gap between the level of printing technology and equipment and the level of management of enterprises, and represents the printing industry. The digital and networked production of future development directions has only just begun in China. I. General Environment Faced by China's Printing Industry The general environment refers to the external environment of the country's political, economic, social, cultural, scientific and technological and natural geography. These environmental factors have an important impact on the development of the industry, and this effect is relatively long-term. (I) China is in a critical period of economic restructuring. The deepening of the reform of state-owned printing enterprises, the establishment of a nationwide unified towel market system, and the further improvement of China's market economic system will remove barriers to China's printing enterprises from becoming a normative market competition. . (2) China's political situation will maintain sustained stability, the macroeconomic environment will continue to improve, and the national economy will maintain a rapid growth rate, which provides a more relaxed political and economic environment for the development of the printing industry. (3) The concept of knowledge economy, sustainable development, etc. The vigorous development of the new technology revolution represented by information technology will bring about the renewal of the social development model and will profoundly affect the future development of printing enterprises. Among them, it is particularly worth mentioning that the flourishing development of non-paper media will certainly have a serious impact on traditional media that use paper as a medium. (4) With the further development of China's accession to the World Trade Organization (WTO) and economic globalization, on the one hand, the domestic printing market will gradually be liberalized, which will bring new challenges to the development of China's national printing industry; on the other hand, The foreign advanced equipment technology and management experience will also be introduced to China more quickly. This provides favorable conditions for the development of China's national printing industry and its active participation in the international market for division of labor and competition. (5) The promulgation of the "Regulations on the Administration of Publications", the "Administrative Regulations on the Printing Industry" and the "Regulations on the Administration of the Printing of Publications" marks the preliminary establishment of the administrative and regulatory system for the printing industry. The further improvement and effective implementation of these laws and regulations will effectively ensure the fair competition in the printing industry. (6) The gradual improvement of the standard of living of our country's citizens and the gradual change of the demand structure will, on the one hand, increase the national demand for printed products and, on the other hand, impose higher requirements on the quality of printed products. At the same time, an emerging market for on-demand printing and personalized printing is taking shape, and print production will tend to be short-run-length. Second, the status quo and prospects of China's printing industry The status quo and prospects of the industry refer to the industry's current and future scale, competitive status, technological level and economic structure. Through the understanding of the current status and prospects of the industry, we can have a clearer understanding of the industry's development level and development trend. (a) The printing industry will further expand its economic scale. After the nationwide printing industry has finished the work of rectifying and rectifying the printing industry, there are 151,955 printing companies of various types in the country (including more than 69,000 copying, typing, and photocopying companies). The number of employees is 3 million. The preliminary estimate of the total industrial output value is already at 100 billion yuan. Above, it has become an important industry sector in the national economy. It can be expected that with the continued rapid development of the national economy and the further improvement of people’s living standards, the printing industry in our country will surely further prosper. Among them: From the point of view of the printing of publications, at present, China's average annual consumption per person is only 6 books, 2 magazines, and more than 20 newspapers. Publication printing still has considerable potential for development. For example, the total number of printed newspapers in the past three years The average growth rate exceeds 17%; printed from packaging and decoration, in the past 10 years, with an average annual growth rate of nearly 20%, will continue to maintain rapid development in the future. (b) The market competition in the printing industry will become more intense. For a long time, China's printing industry has always had the problem of a serious excess in the total production capacity at a low level. Although the cleaning and rectification work has been significantly reduced, the number of printing companies from the 185,103 before the liquidation and rectification has been reduced to 15,1955, the number has decreased by 17.9%. This issue has not been fundamentally resolved. Under such circumstances, the printing market will inevitably have serious oversupply, which will lead to fiercer competition among printing companies, and may lead to vicious competition. (3) The structural contradiction in the printing industry will be further highlighted. With the surplus of total productivity, another long-standing problem in China's printing industry is that the economic structure of the printing industry, including the layout of production forces, the ownership structure, the organizational structure of enterprises, and the product structure, and the further improvement of China's socialist market economic system and the national economy Sustained, rapid and healthy development is not suitable. Such incompatibility is manifested in: the state-owned printing enterprises are overstaffed and labor productivity is low; the middle and low-end monochrome production capacity in the printing industry is in excess, and the high-end multi-color production capacity is insufficient; some printing companies have a weak modern business concept and are not standardized in management. In fact, under the market economy conditions, the economic structural contradictions have become a serious flaw in the development of the printing industry. (d) The competitive threat posed by non-paper media has increased significantly. The network revolution characterized by the digitization of information has brought about a major change in the way information is disseminated, which has brought tremendous impact to traditional media. It should be pointed out that non-paper media is developing rapidly today. As a means of information production and dissemination, the role of printing will gradually diminish, but in absolute terms, paper-based print will continue to grow rapidly. Therefore, non-paper media and traditional paper print media will coexist at the same time, complement each other, and achieve a great combination of multiple media. (5) There will be a new revolution in the field of printing technology and equipment. Starting from the "6th Five-Year Plan", China's printing industry has promoted the development of the 16-character technology of "laser photography, electronic color separation, offset printing, and binding linkage". Now, it is moving toward digital network printing. Digitization and networking will be an important direction for the future development of printing technology, and will go through the entire development process. At present, Digital Workflow and Cross-Media Publishing, which are integrated with the Internet, have begun to be applied; computer-to-plate technology has been widely adopted; the quality of digital printing is increasingly close to that of conventional offset printing, and it is moving toward high speeds. , wide-range development, all these will inevitably cause a new technological revolution in the printing industry. (6) China's printing industry will continue to implement special industry management. Because the printing industry has a unique position in the construction of two civilizations in China, since the founding of the People's Republic of China, the printing industry has been implementing special industry management. In the future, this management system will continue to be adhered to and improved. In particular, the printing of publications will continue to be strictly implemented. Supervision and management. III. Actively promote the cross-century development of China's printing industry Through analysis of the general environment and industry status and prospects of the printing industry, we must understand the external environment, potential competitors, and future development trends of the printing industry before we can cross the century of China's printing industry. Development proposes practical ideas. (A) To provide a fair market environment. Since the reform and opening up, with the rapid development of the national economy, China’s printing industry has achieved unprecedented rapid development, but at the same time, the development trend of the printing industry blindness is also very obvious, the printing market has a certain degree of confusion, which shows that The development of China's printing market is still immature. Therefore, an important task for the development of China's printing industry in the future is to further purify the printing market, to promote the gradual maturity and improvement of China's printing market, and to establish a fair and orderly, healthy and orderly printing market. (b) Speed ​​up the strategic adjustment of the economic structure of the printing industry. To adapt to the general trend of global industrial restructuring and the new situation of China’s economic and social development, we must actively promote institutional innovation and technological innovation in the printing industry, and work hard to develop a market-oriented, enterprise-centered, technological progress and industrial upgrading. Supporting the leap-forward development of new ways. Therefore, we must actively adopt advanced and applicable technologies to transform the traditional printing industry, and closely integrate the transformation of the traditional printing industry with the development of high-tech industries: we must adopt necessary administrative measures to shut down the printing enterprises with poor quality, illegal and illegal printing, and eliminate backward equipment. And to continue to compress low-level production capacity; in accordance with the principle of specialized division of labor and economies of scale, actively promote the reform, reorganization, and transformation of printing companies, and accelerate the pace of organizational restructuring of state-owned printing enterprises and the construction of modern enterprise systems. Only in this way can we adapt to the two fundamental changes in the economic system and economic growth mode and expand the requirements for opening up to the outside world, and promote the printing industry from expanding to connotative intensive management, so as to promote China's printing industry to achieve a higher level of qualitative leap. (C) to meet the challenges posed by the development of information technology. The development of information technology has promoted the emergence of digital workflows and cross-media publishing technologies, and achieved the integration of printing technology with digital technology and network technology, marking the arrival of the digital and networking era of the printing industry. The rapid development of CTP, digital workflow, and cross-media publishing technology will certainly bring great impact to the traditional printing industry. Judging from the situation in China, digital printing has just started and is far from the level of the world's printing industry. There is still a big gap between the digitization and networking of the printing industry and the developed countries in the world. Therefore, in order to keep up with the development of the world's printing industry, China's printing industry must catch up and achieve leapfrog development in the field of digital printing. (4) Future printing companies should develop into multi-business comprehensive information production plants, becoming data processing companies and digital printing companies. In the era of digital information, networks and e-readers will become a wide range of information dissemination tools, and traditional prints will also exist in large numbers. Therefore, in order to meet the needs of the era, printing companies must actively use information resources in the future to develop multi-media production and become multi-services. Comprehensive information production factory. Of course, proposing this direction of development is only a forward-looking forecast for the future direction of printing companies. In fact, from the actual national conditions of our country, the development space for traditional printing should still be optimistic. (5) Printing enterprises should deepen reform, strengthen management, and establish a modern enterprise system. At present, China's printing companies have greatly improved the level of hardware equipment through the introduction of technology and equipment. However, according to statistics, labor productivity of China's printing enterprises is still very low, generally only reaching 1 in Japan and China’s Hong Kong and Taiwan regions. 5 or so, some only reach 1/10. Therefore, the main reason for the current inefficiency of printing companies is not the problem of technology equipment, but the problem of backward management of enterprises. In the future, the development of printing companies should pay more attention to the scientific management of enterprises, benefit from management, establish a standard modern enterprise system, and then increase the market competitiveness of enterprises. (6) Strengthen the talent cultivation in the printing industry. Talent is the most precious resource. Competition in the international market today and in the future is, in the final analysis, the competition of talents. Therefore, we must cultivate, attract, and use good people as a major strategic task to comprehensively improve the overall quality of China's printing industry. We must cultivate a group of people who truly understand policies, are familiar with the market, are good at management, and are proficient in modern science and technology. The combination of talents and skills has created a large number of cross-century business backbones and management experts in the printing industry with strong political strength, fine work style and positive style. (7) To rationally promote the opening up and cooperation of the printing industry in China. With the gradual improvement of the socialist market economic system and the gradual progress of China’s economy towards the world, the economic cooperation between China’s printing industry and foreign countries will also be closer. Especially after China's accession to the WTO, China's printing market will truly become part of the international printing market. It has become inevitable that national printing companies have joined the international competition. However, under the premise of fully affirming the general trend of opening up and cooperation, it should also be noted that the printing industry is not only an economic industry, but also an important position for the building of socialist spiritual civilization. Therefore, we must stick to society