World tobacco packaging trends

From May 16th to 18th, the “Technology Seminar on Latest Tobacco Packaging Development in 2002—Environmental Protection” hosted by China Packaging Technology Association and organized by this newspaper was held in Beijing. Virtues Weiss, Germany Love Cards, Heidelberg China Co., Ltd., Bobst Co., Ltd., Mitsubishi Corporation, Zhejiang Aidier Packaging Group, Nanjing Zhongda Film (Group) Co., Ltd., and 15 companies. Representatives discussed the current trend of domestic and foreign tobacco packaging.
Environmental protection In today's fashion trends in tobacco packaging, the need for “environmental protection” is still important. Faced with the “green trade barriers” that are frequently implemented by Western developed countries, both tobacco companies and packaging suppliers are increasingly aware of the necessity and urgency of using and developing environmentally friendly products. At present, the degree of environmental protection in every aspect of cigarette products in Western countries is very high. If Chinese tobacco companies do not adapt to this internationally-accepted "rules of the game" as soon as possible, it means that the market with huge profits will be handed over to people. At the same time, the use of environmentally friendly packaging products by tobacco companies is also a “green pass” to the world market. Therefore, the production and application of “green packaging” products will be the focus of tobacco industry development in the next few years.
The technology and process required for printing cigarette packs is second only to the printing of banknotes and securities. Therefore, companies engaged in cigarette pack printing must first be equipped with printing machines capable of printing high-quality prints in order to obtain more orders. . Currently, there are several types of equipment and methods used by enterprises that provide printing products for tobacco packaging abroad:
Among the numerous printing machines, the sheet-fed gravure printing press is the most stable printing method. It uses printing functions such as embossing, glossing, and UV decorative inks, which are different from other printing processes, to become a tobacco and wine packaging printing. New favorite.
In recent years, the sales volume of narrow-width web presses has skyrocketed in the world. It is expected that in the next 2-3 years, its market share will probably exceed offset printing and gravure printing. It will not only enable labels and cigarette packs, including cigarette packs. Thin cardboard packaging is printed at one time, but it is also popular because it is relatively environmentally friendly.
In printing, various methods of combining printing methods are widely used abroad. Some experts believe that the development of a combination of a sheet-fed gravure printing machine and a sheet-fed offset press should be paid attention to in the printing of cigarette packets. Its printing results are often surprising. In addition, Western countries also use white cardboard on a strip box to print on the outer plastic film.
The material is expected to increase production of cigarettes in Asia, especially China, in 2005, so China will become a major growth point for tobacco packaging paper. As the choice of paper relates to the smoothness of the appearance of cigarette packs, which directly affects the establishment of cigarette brands, packaging different grades of cigarettes with different papers has become the consensus of tobacco companies. In the future, a single white cardboard will be used for cigarette packs. Production will become a trend.
The use of ink is equally important for a good product, its role is not only to make the print more beautiful, but also has additional features such as security. In addition, metal inks, fluorescent inks, pearl inks, temperature change inks and other special-purpose products will be more applied to cigarette packs.
Anti-counterfeiting At present, many companies can provide quite advanced anti-counterfeit products and technologies, but no one anti-counterfeiting technology can always play a role, we can only compete to achieve "half-fast forgeries." The current popular practices are:
Hot stamping holographic effect pattern is one of the anti-counterfeiting methods that have been quite mature and widely used on cigarette packs. At present, the overall design of three-dimensional holographic technology combined with two-dimensional printing technology for cigarette packaging printing will be cigarette packaging. A trend of development.
Anti-counterfeiting special-purpose BOPP cigarette packaging film is suitable for mass production, effectively reducing the cost of anti-counterfeiting. Therefore, the anti-counterfeiting of foreign tobacco factories generally uses a large number of security tobacco films. It uses plain ink to print a simple pattern and position the package so that the smoke film pattern covers the box skin pattern, so that a better anti-counterfeiting effect can be achieved. For example, the "three-five" cigarette does not change the design of the box skin over the years and does not increase the cost of materials. Instead, it uses the tobacco film to carry out anti-counterfeiting and even uses a full-size cigarette label printed on the tobacco film.
Emboss printing can improve the appearance of cigarette linings. In effect, embossed printing can be used as a defense against counterfeit cigarettes because high quality embossed printing is difficult to reproduce.
A technical principle is the anti-counterfeit method of a special fluorescent compound coating that is invisible to the naked eye. It can be applied to inks and pigments and applied to various printing programs. After printing, a special tool can be used to discriminate the authenticity. Another feature is that it can be combined with the coding equipment and have the function of logistics management.
The rounded design of the appearance and design of cigarette packs originated in the United States. In recent years, it has become very popular in the European market. Whether it is on the pocket or in the hand, it has a convenient and comfortable feeling. This is a very good form of sales and packaging. Who will be the first person in the domestic tobacco industry to eat this "crab"?
Some countries think that printing the phrase “Smoking is harmful to health” on cigarette packs can no longer meet the needs, but require that there must be printed pictures of organs that have caused injury or lesions due to smoking. This requires adding more cigarette packs. Printing color.
The innovative and personalized packaging design will have a broader market, for example, adding reverse printing, that is, printing a logo on the inside of a cigarette box or descriptive text about the brand cigarette; using a curved design at the cigarette box mouth; Snap fasteners, etc. (Wang Lei) ("Smoking and Wine Packaging")

Crank Hard Lure

Noeby Fishing Tackle Co., Ltd. , http://www.fishings-sofine.com

Posted on