At this time, improving efficiency, reducing costs, and increasing profitability have become urgent problems for small and medium-sized restaurants. The emergence of the catering SaaS has undoubtedly given the restaurant merchants a powerful centering agent.
Why do you say that? Can understand the current food and beverage market:
According to the National Bureau of Statistics, the revenue of China's catering industry in 2016 was about 3.6 trillion yuan, a year-on-year increase of 10.8%. According to the growth rate of around 10%, the revenue of China's catering industry will exceed 4.4 trillion yuan by 2018.
iResearch
IResearch understands that the catering market is still optimistic, but there is a hidden secret behind it: the high cost and low income make the catering merchants feel powerless. Although small and medium-sized foods account for 90% of the national catering revenue, they are too fragmented and cannot form a scale effect in the entire restaurant chain, which eventually became the invisible killer behind the prosperity of the catering market.
Ai Rui pointed out that the traditional 300-square-meter special restaurant, in addition to the kitchen, the front hall needs to be equipped with about 10 service personnel, responsible for ordering, passing vegetables, serving, cash register, etc., and someone specializing in procurement, warehouse management, etc. The labor cost and time cost in the middle are huge.
How to reduce costs is particularly urgent for small and medium-sized merchants. Some companies have conceived their own development of SaaS systems for salvation. However, in this process, in addition to the difficulty of capital investment, due to lack of systematic catering management experience, Into the point of struggling.
Of course, blindly controlling costs, this shows that it is rooted in the roots rather than the root cause. In this regard, the SaaS platform has calmed the concerns of many food and beverage merchants. SaaS products are also different for different demand scenarios. In order to improve the efficiency of merchants, this type of SaaS platform mainly focuses on the demand in the field of take-out. The core is to help merchants build a take-out O2O ecological chain, including online platform docking, merchant self-operating part (own ordering official website), and bring restaurants Come to new revenue growth points. Such representative companies have a meal.
iResearch
How does the SaaS system focused on the take-away market release its charm?
The rapid development of the Internet has made online ordering a new format, and the drainage of the take-away field has naturally become one of the development paths of the SaaS platform.
Ai Rui takes the mealway as an example to explain how the meal system can shake the entire take-out O2O ecological chain.
The SaaS system of the mealway builds competitiveness around the core links of POS machine docking, take-out platform docking, data management, and distribution system, forming a closed loop of the eco-chain of restaurant take-out O2O business.
Specific functions include store information and menu management, Internet order management, order process management, take-out distribution logistics, simultaneous data analysis and generation of operational services.
How do you complete a series of operations around the profitability of the restaurant?
First you need to drain the restaurant.
1
Expand large traffic platforms to ensure traffic entry
Ai Rui pointed out that in order to expand the flow of large traffic, in addition to the US group, hungry and other take-out giants, Jingdong home, neighbors and so on are also included in the system to expand the flow of traffic.
With a large traffic portal, the data carrying capacity of the platform is particularly important. Behind the stability of data, intelligent data support for take-out online operations.
2
Data interface is more stable and has strong development capabilities
Ai Rui pointed out that in data management, most enterprises can achieve centralized management and one-click update of orders for different take-out platforms, but the food data interface is deeply cooperative and involves the format of meals, which is more complicated and can be provided at present. The service has fewer software systems. Due to the background of the large chain of merchants in the dining lane (real kungfu, Wangxiangyuan, McDonald's, etc.), enterprises that specialize in the small B market can obtain more authority in data interface cooperation.
3
The distribution system improves efficiency and helps the restaurant scale
Ai Rui pointed out that with the extension of the take-out to the quality, logistics efficiency has become an important factor affecting the consumer experience. Especially during the peak period of the business, it is prone to shortage of self-operating riders, extended meal delivery time, or the system cannot identify the source of the order, and multiple riders simultaneously send orders from the same area, resulting in waste of labor costs.
Therefore, the perfection and efficient operation of the distribution system in the field of take-out directly determines whether the business can be carried out smoothly. In addition to managing the self-built or take-out platform logistics of the merchants, the food delivery system also supports the docking of third-party distribution companies, such as SF Express and Dada, to make up for the shortage of capacity during the peak period, and also to eliminate the process of manual handling orders by merchants, which is more efficient. In addition, when orders are in the same area, the system can intelligently identify and assign orders to the same rider to optimize resource utilization.
iResearch
Finally, IResearch also mentioned that although small and medium-sized food and beverage is the main component of the food and beverage market, the lack of awareness of the scale of the SaaS system in the management of food and beverage will not be utilized, resulting in the disadvantage of the food business in the market. . In fact, a set of qualified tools should have the management, operational and profitability capabilities of the restaurant. Whether it is the transformation of the restaurant or the expansion and upgrading of the restaurant, it can not be ignored. In this way, the game of the catering business has really become a game between the SaaS platforms.
Ai Rui complete analysis and research: Ai Rui: intelligent upgrade of food and beverage scene to see how SaaS manufacturers play
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