The fusion of modern design aesthetic consciousness

Modern design is not only a concentrated reflection of the taste of modern people's aesthetic concepts, but also through the art design, it is also constantly improving and influencing people's aesthetic concepts and aesthetic needs. Therefore, in order to improve the artistic quality and aesthetic connotation of providing design, we must understand and grasp the development and changes of modern aesthetic concepts and aesthetic consciousness.

The so-called aesthetic concept refers to the basic understanding and view of beauty formed in a certain period, social groups and regional environment, and the aesthetic consciousness, aesthetic interest, aesthetic psychological characteristics and so on. The aesthetic concept is the same as other conceptions of society, influenced by the level of social production development, and at the same time it has an effect on the overall ideology of the society. How, from the perspective of the history of art development, the differences in aesthetic concepts in different periods have formed different aesthetic styles and specific art forms at different times.

In modern society, the wave of informatization and globalization has been surging. It has affected all aspects of social life. In the wake of this wave, people’s aesthetic ideas have also undergone drastic changes. Under the influence of postmodern philosophical thoughts, the contemporary design concept has undergone great changes. While emphasizing artistic and aesthetic connotations, postmodern design pays more attention to the relationship with life. The concept of traditional art has been subverted and broken here. For example, in terms of the form and content of art, in the eyes of post-modern artists, there is no distinction between the content and form of art. Form itself is content, and content is in form. Therefore, to explore and study the artistic features of modern design, we must have a macro understanding and grasp of modern aesthetic concepts. In summary, the concept of modern judgment is mainly reflected in the following aspects:

1. Abstraction

The abstract problem in art has always been a problem that artists and estheticians have studied. From the perspective of the history of art development, reproduction and performance are always the two basic methods of artistic production and creation. Reproducing attention is concrete, that is, the concrete depiction and presentation of the things to be represented. It focuses on the concrete and detailed presentation of the things to be represented. The performance is based on the main characteristics of the display of things, that is, the "traditional expression" of traditional Chinese art. In the modern aesthetic consciousness, great attention is paid to the abstract style of expression. This aspect is determined by modern science and technology. Intensive large-scale production determines that products must be easy to produce, but cannot be excessively or excessively decorated. Therefore, products must be based on concise and abstract geometric shapes. On the other hand, it comes from people's consciousness and concept, that is, the generality of the people formed in the modern society and the aesthetic characteristics of the people.

Abstractism means to extract the analysis, reasoning, separation, choice, simplicity, and use of geometry from the natural and sensory experience. In previous centuries, paintings always reflected the objective world in some way. The twentieth-century abstraction got rid of the stereotypical old customs. Natural phenomena play a negligible role in their composition. A natural scene is only a geometric pattern, patterns, lines, angles, and chaotic color systems in their paintings. The abstract artist removes the non-critical details from the selection of creative material from the natural scenery, drawing the essence from the irregular nature and daily visual experience. Their imaginative power and creativity are concentrated in painting techniques and patterns, shapes, structures, and colors. For example, the design of many new products emphasizes this feature.

2. Simplicity

Simplicity or simplicity is also linked to the abstract style. The simplicity is mainly the smoothness of the lines, the bright colors, and the simple and clear decoration. For example, Coca-Cola's trademark is changed from cumbersome to simple and bright. Simplicity is reflected in the design, which is the unity of the form and content of the product or design, that is, the organic combination of function and aesthetics. In the traditional design concept, the aesthetic form and the actual use of the product are out of touch. The product is first considered for practical functions and then decorated. This makes products and aesthetics irrelevant, of course, will not cause people's beauty.

3, strong impact

The strong shock is the shock and excitement of the human emotion and the soul in the aesthetics. In contemporary art and aesthetics, the peaceful and quiet style has rarely been seen, and art gives people a strong sense of stimulation. There have been breakthroughs in color, composition, and modeling. Even some absurd topics have penetrated into the arts. All of these have led people to realize the strong vitality. For example, Picasso's painting "The Maiden of Avignon", known as the "Watershed of Modernism", gives people strong stimulation and impact. Van Gogh, who is known for his passion, focuses on the strong influence of art. As he himself said: “My works are my body and soul. For it, I risk losing my life and reason.” Van Gogh painted the sunflower tirelessly because in his eyes, Sunflower is not a flower for the party. It is the light of the sun. It is a symbol of light and heat. It is a portrayal of the fierce fire in his heart and a miniature of his suffering.

4, nationalization

Nationalization is the traditional style created by the long-term historical development of the arts and aesthetics of the nation, such as Chinese landscape paintings, Japan’s “Ukiyo-e” and so on. With the wave of globalization, the cultural exchanges and exchanges between the world have been increasingly strengthened, and the artistic styles of all ethnic groups have also been mutually recognized and have exerted great influence on each other. Therefore, from the aesthetic point of view, the nationalized characteristics of artistic aesthetics have not disappeared with the wave of modernization and globalization, on the contrary have been re-identified and further affirmed. Today, many modern artists actively take nutrition from traditional art, such as collages and re-creation techniques used in post-modern art borrowing traditional styles. In the modern style, there is a rich traditional flavor. Of course, what we must make clear is that kinship is not retroism but re-creation and redevelopment.

5, personalized

Personalization is also a relatively obvious feature of modern aesthetic concepts. After breaking through the traditional imitation and performance, artistic theory emphasizes art's self-expression, emphasizing the special comprehension of the world and the life of an individual as an individual artist. Therefore, he pays great attention to the performance of individual characteristics in artistic creation. For example, Picasso, Van Gogh, Matisse, and other modernist artists pay great attention to the individual characteristics of artistic creation. On the other hand, the individualized features are also reflected in people's aesthetic tastes. In the modern aesthetic conception, great emphasis is placed on individualized aesthetic trends and aesthetic characteristics.

Then, under the guidance and influence of modern aesthetic concepts, modern design has also reflected a different aesthetic film from the previous one, and great changes have taken place. These are mainly reflected in the following aspects. (to be continued)