Inkjet printing has become a central focus in the global printing industry's evolution. In North America, which represents half of the global market, 70% of annual revenue growth is driven by inkjet technology. While China's inkjet printing equipment sector started later, it has experienced rapid development in recent years. Most manufacturers are located in economically advanced regions such as the Pearl River Delta, Yangtze River Delta, and Bohai Rim. By 2015, it was estimated that the Chinese inkjet printing equipment market would reach 8.66 billion yuan. Looking ahead, the industry is expected to see increased market concentration, with eco-friendly printing becoming the dominant trend and the overall market continuing to grow.
The application areas of inkjet printing are expanding, driving demand for digital inkjet solutions. Initially used mainly for outdoor advertising, the technology now covers fields like ceramics, tile printing, labels, textiles, and glass decoration. This expansion is ongoing, and while China’s digital inkjet market lags behind Europe and the U.S., it is growing rapidly, showing significant potential.
Another trend is the shift of inkjet printing toward mass production. Companies are adopting large-scale inkjet systems for ceramic tiles, labels, and variable data publishing. As printing speeds improve, printhead array technologies advance, and ink formulations become more efficient, inkjet printing will become more cost-effective, faster, and higher quality. This could eventually replace some traditional methods like screen or roller printing, better meeting the needs of industrial-scale applications.
Environmental concerns are also shaping the future of inkjet printing. With increasing demands for energy efficiency and safe working environments, the industry is moving toward low-energy, low-emission systems. Additionally, printed products in sectors like food, beverages, medicine, and cigarette packaging must meet strict standards for low solvent content, minimal odor, and non-toxicity.
Service quality is becoming a key differentiator among companies. With over 100 wide-format inkjet equipment manufacturers in China, most produce similar low-end products, leading to intense competition. Customers now require higher performance, stability, and reliability from their equipment. Manufacturers that offer superior quality and comprehensive support can reduce downtime, lower maintenance costs, and enhance customer value.
Lastly, industry consolidation is expected to continue. Although new players have entered the market, the overall landscape will see greater concentration. Companies with strong R&D capabilities, solid financial backing, and good reputations will gain more market share. Those relying on simple assembly or low-cost OEM products may struggle and eventually be phased out.
With these trends, the inkjet printing industry is poised for continued innovation, growth, and transformation.
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