The U.S. Printing Market in 2003 (II)

4, computer software (market total 296 billion US dollars)
The operating system war will promote the development of the printing market, but due to the use of online help to replace printed user manuals and related materials, the printing demand for packaged software ($56 billion, +5%) will decline.
Web hosting ($40 billion, +8%) will generate $1 billion in revenue for the sheetfed business.
Memory and memory ($75 billion, +0%) will be a difficult market, especially for new entrants. The Internet giant Cisco has contracted by one-third, providing good opportunities for other network equipment and semiconductor companies.
Printing suppliers in this industry will work hard to maintain the contract amount at the 2002 level.
5. Real estate (market totaled US$ 134.2 billion)
In general, the real estate-related printing business will exceed 9 billion U.S. dollars.
The newly-built commercial housing ($ 433 billion, -3%) will be lower than the highest level in 2002, but the second-hand housing market ($ 318 billion, +23%) will grow strongly. This market will bring printers $3 billion in revenue.
Printing requirements for mortgage leasing (US$81 billion, +9%) and business housing (US$350 billion, -10%) have been strong due to excess office, industrial and warehouse inventory.
6, medical products and drugs (the market total 278 billion US dollars)
Printing expenses in this industry will increase by 25%, which is the highest growth rate in all industries.
A variety of new medical products ranging from personal diagnostic tools to vaccination systems ($123 billion, +24%) will appear on the market.
With the development of biotechnology (US$38 billion, +31%), and the resulting educational and promotional spending, it will generate $4 billion in revenue for the label and packaging printing industry.
With the continuous launch of new drugs, the pharmaceutical market (115 billion US dollars, +22%) will continue to grow. Although the advertising, packaging, and POP businesses in this market are very attractive, they also require printers to have a good understanding of the global medical and pharmaceutical markets.
7. Drinks (the market totals 289 billion U.S. dollars)
Beer and malt beverages (alcohol free) (43 billion U.S. dollars, +5%) and sprinklers (16 billion U.S. dollars, +6%) are the highlights of the market. Screen and wide format printers will benefit from the malt alternative beverage market.
Although the market for soft drinks ($41 billion, -7%) and dairy products ($41 billion, -8%) will decline, manufacturers in this area will also increase advertising printing demand in order to recapture the market.
Juice (33 billion US dollars, -7%) market will face difficulties.
Coffee-led ready-to-drink beverages ($ 98 billion, +3%) will bring more than $ 1 billion in printing demand.
8. Automobiles (the market totals 1,744 billion U.S. dollars)
The production and sales of the automotive industry will stabilize at the level of 2002. Industry insiders predict that there will be 17 million cars ($ 543 billion, +6%) going offline in 2003, which will bring stable printing demand.
The market for auto insurance and credit insurance (US$255 billion, +6%) and leasing (US$273 billion, +18%) will also grow rapidly due to increased installment payments and reduced interest rates.
9, packaged food (the market total 585 billion US dollars)
Due to the increase in the number of people going out to eat, this market has grown slowly and has shown a decline. Dry goods/fast food ($103 billion, +6%) and frozen food ($77 billion, +3%) are good competitive opportunities for commercial, flexographic and other packaging printers.
The market for canned and bottled food ($154 billion, -12%) will tumble by 12%, but its promotional spending will bring nearly 2 billion US dollars for the lithographic and flexographic printers, accounting for about 25% of the packaged food printing business.
As dieting becomes more popular, barbecued food producers will spend less on packaging and folding cartons.
Meat, poultry, seafood, and other meat products (USD 128 billion, +26%) are the fastest growing markets, and their demand for pressure-sensitive labels and hygienic packaging is very high. (To be continued)

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