Integrated ceiling pk traditional ceiling, win over?

We are in an era of ever-changing, and the things that follow the rules and the same layer will eventually be ruined by this era. This is especially true for the building materials and home furnishing industry. Who will win the integrated ceiling and traditional ceiling in the new era? We will wait and see!

One of the reasons why the integrated ceiling quickly became popular in the market was its user-friendly functional design. According to the space layout and living habits of consumers, a free combination of functional modules is designed. For example, in winter, we can't install a heating bath in the washing area. With the integrated ceiling, we can freely design and install the single-lamp warming module, ensuring the best cost performance and cost in terms of cost and space. The unique space that I imagined, this is the unique place of the custom ceiling.

According to Jiuzheng Building Materials Network, the traditional ceiling decoration mode is mainly based on plastic buckles or plaster ceilings, and then equipped with simple appliances such as ceiling lamps and Yuba. There are often problems such as mildew, air pollution and indoor odor. At the same time, the ceiling of this traditional decoration method and the cabinets, wall tiles and other products with high design aesthetic index can not match at all, there is no slight beauty, let alone design style. For the owner of the pursuit of quality life, it is like wearing a brand-name suit and wearing a straw hat on the head, which is extremely unattractive and harmonious.

The integrated ceiling industry that has developed to today requires more benign competition. In an economic society, no one industry can achieve a single enterprise. According to Jiuzheng Building Materials Network, the integrated ceiling industry is a new industry compared to the traditional ceiling industry. The recognition needs to be improved, and the benign competition with traditional ceilings should be more important.

1. The competitive integrated ceiling between the integrated ceiling and the traditional suspended ceiling is transformed into a decorative building material and functional electrical appliance through the modular design of the functional electrical appliance, the overall appearance design and the terminal application design, and the installation and disassembly are simple, and the overall aesthetic effect is outstanding. Ceiling products that meet the individual needs of consumers. The application area of ​​the integrated ceiling and the traditional ceiling is basically the same as the target consumer group, and the two are mutually substitutes, so the integrated ceiling industry faces competition with the traditional ceiling.

2. The competitive integrated ceiling products in the industry have been recognized by consumers with their outstanding overall aesthetic effects and simplicity since their inception. The market demand has expanded rapidly, and the high profit margin has attracted a large number of enterprises to enter the integrated ceiling industry. According to incomplete statistics, there are currently thousands of enterprises engaged in integrated ceiling production throughout the country, and the industry concentration is low. At present, there are a large number of companies engaged in integrated integrated ceiling production, but the competitiveness gap between different enterprises is very large. A few of the top ten brands represented by the integrated ceiling, such as AIA, France Lion, Aohua, Haichuang, and Merkaite, have strong independent research and development capabilities and product design capabilities, and have a good brand image and nationality. The sales network has strong market competitiveness. Other companies are generally small in scale. These companies have weak R&D and design capabilities, do not establish their own brands and stable sales channels, and even rely on counterfeit or counterfeit superior enterprise products. The product quality is not high, the competitiveness is not strong, and often low prices are low. End market competition. As the competition in the low-end market further intensifies, its future development prospects are not optimistic.

At present, according to the high and low product positioning, the integrated ceiling market is divided, and the competition intensity in different markets is quite different. The low-end market has gathered a large number of workshop-style enterprises, and the homogenization of products is serious, resulting in fierce competition in the low-end market. However, in the middle and high-end products market, the number of manufacturers is small, mainly based on product design, brand and channel construction. Product differentiation is relatively high and market competition is relatively loose.

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