In the week, the company continued to recruit “big home” format and upgraded many formats to lead the industry.

Consumers provide a one-stop home consumption environment from design, decoration, building materials and furniture to soft decorations.

"To install a house, buy furniture, I only come to the home." In the past 15 years, the actual home has grown from a single store in the North Fourth Ring Road to the scale of more than 90 stores nationwide. As the leading enterprise in building materials retail, the image has been deeply rooted in the hearts of the people. In addition to "packing the house to buy furniture", the home of the family constantly improved its own business, from the simple management of furniture and building materials products to today's multi-field, multi-format, in the "big home" development strategy, moving forward to consumers With the shopping choice of the station, the right to speak in the home retail business is also expanding, leading the industry.

Big home strategy and rich business

On July 22nd, the Shangshan Hotel Supplies City Investment Promotion Conference was held in Beijing. This mall, which is located in service star hotels, hotels, clubs, and business categories covering ceramics, glass, furniture, etc., plans to build a high-end hotel supplies store in this year's 10 moon phase.

On July 25th, the top-level design center was officially launched. In fact, the top signing masters Liang Zhitian, Liang Jianguo, Yu Bin, and Dai Kun participated in the ceremony. In the same period, the “Master House” model room was opened for the first time. On the same day, the top floor and the design studio also carried out the on-site signing ceremony. Ten studios including Yidao Space, Daming Design and Gu Jishu Design were stationed on the top floor. In addition, the top designer club operates concurrently. The top-level design center aims to create an international exchange display platform that integrates design masters, high-end design and material suppliers, and leads the home design trend, guiding the home industry to shift from selling products to selling “lifestyle”.

Within a week, the home of the family has been moving frequently in different business areas, all of which come from the “big home” strategy of the home. Last year, the actual home officially proposed the "big home" strategy. So far, the home is actually achieving a leap from the single home retail market to the "big home" format.

Multi-format leads the industry

At present, the “big home” of the actual home has not only completed the subdivision and planning from the furniture and building materials category, but also involved in many product fields of the home furnishing industry, and extended to the upstream industry design and home improvement industry. At present, the home actually has Lido Hardware Coatings Supermarket, Shangwu Living Museum, Lewu Home Improvement Design Center, Jiazhizun International Home Furnishings, Suiwu Lighting City, European and American Hometown, Shangwu Hotel Supplies City, and Real Online. The business and characteristic business areas provide consumers with a one-stop home consumption environment from design, decoration, building materials and furniture to lamps and soft decorations.

Multi-category business is convenient for consumers to “one-stop” shopping. At the same time of improving service and improving service level, the unique management mode and service commitment are integrated into various formats to ensure that the home building materials circulation industry is in the industry. Leading position, leading the industry to upgrade and benign development.

Adhere to the upgrading and innovation of the industry

Ren Cheng (Vice President of Real Estate): In the industry, the home of the family has integrated the two formats of hypermarkets and supermarkets earlier, opened home improvement design centers, involved in lighting, hotel supplies and other fields, and organically integrated various formats. , played a one-stop service. The innovation of the home in multiple formats guarantees the progress of the industry. In the future, the home will continue to adhere to the “big home” development strategy, and the upgrading and innovation of the industry is still an important aspect of the development of the home.

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