Children and adolescents who are incapacitated and restricted in their ability to perform are in an important period of psychological and physical development. They have an unsound mind and a strong plasticity. "Children's cognitive abilities make children's product packaging easy for children to have a wrong view of the product or high expectations." Such as "mother and I want to drink," the packaging of goods is easy to mislead children over-reliance on certain products, increase The pressure of parents; the packaging of goods that display superiority with possession of something is easy to mislead children's value standards. This unhealthy packaging of goods pursues commercial profits one-sidedly, ignoring the shaping power of children's moral concepts, and can easily lead to misleading children's moral qualities. In addition, in the packaging of goods that infringe upon special groups, there are still phenomena that damage the image of disabled people, which also violates social morality. For example, the appearance of a dwarf in the packaging of a certain product indicates that the normal development is eating ×X×, while the abnormal development is the lack of × × x.
Merchandise packaging has damaged business ethics, misled value concepts, neglected moral ethics and infringement of special groups and other moral negative influences. On the one hand, the moral consciousness of the product packaging industry is indifferent, and the result of utilitarian principle is overemphasized; on the other hand, it is also an external society of the commodity packaging industry. The supervision of public opinion is weak and the result of the imperfect legal system of commodity packaging.
The market economy is an ethical economy. It requires the main body of economic activities to unify the utilitarian principle with the principles of justice, efficiency, and morality. It is necessary to pay attention to economic benefits and social benefits. Some current product packaging does violate the objective moral requirements under market economy conditions. It only emphasizes the utilitarian principle of the market economy, neglects the principle of fairness, excessively advocates material enjoyment, and ignores spiritual pursuits, thus causing moral misunderstandings. The moral negative impact of product packaging. The root cause of the moral negative impact of commodity packaging is mainly manifested in the following two aspects.
The Unbalance between the Utilitarian Principle and the Justice Principle of Commodity Packaging . The rational pursuit of utilitarianism is the growing point of commodity packaging activities that are essentially attributed to economics. However, in the pursuit of maximizing the benefits, commodity packaging must also emphasize social morality. This requires that commodity packaging should abide by the values ​​of profitability, justice and benefit, and must not be biased towards one side. The current reason for the emergence of a large number of inferior packaging of goods has caused negative moral influences. It is precisely because of the lack of right-viewing and sensible thinking on the concept of justice and profit. It has over-emphasized the role of economical people and unilaterally pursued economic benefits while ignoring moral people. Responsibilities and obligations. This wrong practice in some commodity packaging companies, the accumulation of material wealth, especially the pursuit of economic efficiency instead of social responsibility, that the realization of the value of commodity packaging is to use all means, including harming the interests of others to gain huge profits. This unbalanced concept of righteousness and merchandise packaging is reflected in the level of practical operation, that is, to use the value of merchandise purposefully to exaggerate, deceive the public, in order to achieve the purpose of stimulating consumers. Such false goods packaging and inferior goods packaging will inevitably arise.
Commodity packaging has excessively advocated material consumption while neglecting spiritual improvement. Commodity packaging should promote social responsibility while paying attention to the promotion of goods, and guide people to establish a scientific and reasonable consumption concept. However, some commodity packaging has excessively promoted material enjoyment and induced consumers to have unrealistic expectations of the product. The production of such inferior packaging has a lot to do with the values ​​and aesthetics of the main body of packaging activities. During the production process of commodity packaging, they lacked eager attention to the cultural status, ethical spirit, and folk customs. They also did not grasp the specific requirements and spiritual essence of the professional ethics norm. They chose the goods based only on the subjective standards of good and evil and the standards of beauty and ugliness. The form and content of packaging publicity promote overheaval. This wrong approach, at the expense of the seriousness of the packaging of goods and the objectivity of evaluation criteria, may mislead people’s values. The emergence of ethical issues in commodity packaging is closely related to the moral quality of commodity packaging practitioners. This is manifested prominently in the lack of professional ethics in some commodity packaging personnel, only personal interests, and lack of social responsibility. Reflected in the commodity packaging activities, some manufacturers do not care about the quality of products, and do their best to make fake goods and engage in improper competition. Some commodity packaging operators violate the interests of consumers and unilaterally cater to manufacturers. They have been allowed to carry out unethical merchandise packaging activities that are detrimental to their own image, and even engage in commodity packaging activities that violate regulations and laws, thereby greatly reducing the credibility of the commodity packaging industry in the public. Why is there a phenomenon of unsuccessful anti-counterfeiting and resurrection? Why is there always something wrong with the packaging? The main reason is that China's legal system for the packaging of goods is imperfect and law enforcement is not strict.
In 1991, the European Community formulated the "Directives on Packaging and Packaging Wastes." In 1991, Germany established the "Packing Act" and the Netherlands established the "Packaging Covenant." In 1992, Austria enacted the "Packaging Regulations." In the "Packaging Law", Belgium has formulated the "National Ecological Law." In 1994, Austria formulated the "Regulations for the Implementation of the Packaging Law." With the advent of packaging regulations in these countries, the market order has been effectively standardized, and the phenomenon of false packaging of production and sales has been greatly reduced. This has protected the legitimate rights and interests of consumers and ensured their health. China's packaging regulations are scattered among laws and regulations on product quality, environmental protection regulations, and sanitary requirements of export food manufacturers. As each business unit wants to highlight its own business, it only scratches its shoulders in writing about packaging. There are no mentions of how to crack down on the use of packaging fraud and how to identify fake packaging. After China's accession to the WTO, the packaging industry should be brought into line with the country as soon as possible, and a complete set of packaging regulations should be formulated as soon as possible. This is an urgent task. It is not only conducive to cracking down on the use of counterfeit packaging products for counterfeit and inferior products, but also conducive to international trade. dispute.
(to be continued)