In today's rapidly evolving packaging market, China's packaging machinery industry is undergoing significant transformation. As new materials are developed and applied to meet changing market demands, and as international trends shift, the long-standing issue of a "small and scattered" industry structure has become a critical challenge for corporate leaders. This situation not only hinders growth but also limits the sector’s ability to compete globally.
The evolution of packaging technology has always been driven by the needs of commodity distribution. Traditionally, packaging served functions such as protection, isolation, quantification, decoration, and information display. However, with the expansion of the commodity economy, the expectations for packaging have grown significantly. The push toward smart and intelligent packaging has now become an essential trend in modern packaging development, reflecting the increasing demand for efficiency, sustainability, and functionality.
As the domestic packaging market continues to expand, the industry faces challenges stemming from its fragmented nature. This "small and scattered" structure has created a bottleneck that restricts innovation and scalability. To keep up with the fast-paced development of the pharmaceutical sector and to better compete on the global stage, China's packaging machinery industry must break free from this model. Industry experts believe that the future will see greater integration with automation, along with advancements in mechanical function diversification, standardized and modular design, intelligent control systems, and high-precision structures. Enhancing the automation and quality of the entire packaging process is crucial for maintaining competitiveness.
Moreover, improving packaging performance remains a key focus. The development of high-barrier materials, such as co-extruded composite films, is gaining momentum, as they help extend product shelf life. Aseptic packaging, microwave-safe materials, and controlled atmosphere packaging are also expected to see increased adoption in the domestic market. Packaging machinery companies should stay alert to these shifts, as emerging materials like electromagnetic shielding films, flexo printing products, and other specialty films are becoming more relevant.
On the global stage, flexible packaging is steadily gaining market share. This shift is particularly evident in the label and trademark printing sectors, where traditional materials like metal and glass are being replaced by more versatile options such as PET and other rigid plastics. The advantages of flexible packaging—such as superior barrier properties, cost-effectiveness, and high-quality flexographic printing—have contributed to its growing popularity. Looking ahead, it is anticipated that stand-up pouch packaging will become a dynamic and expanding segment within the flexible packaging industry over the next two to three years.
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