Dekuchi once again brings GHOST and KOGA to the spotlight at the 2014 (4th) Asian Bicycle Show. The event, which took place on November 18, 2014, at 10:42 AM, was a major success, drawing attention from both industry professionals and cycling enthusiasts. As one of the most anticipated events in the bicycle sector, the show featured the latest innovations and new models from leading brands.
This year marked a significant return for Dekuchi, who showcased their 2015 product lineup with a modern, European-inspired booth design that resonated well with international trends. The sleek and vibrant new bicycles created an inviting atmosphere, quickly drawing crowds of dealers and cyclists eager to learn more.
Since its entry into the Chinese mainland market in 2012 as part of the Accell Group, Dekuchi has focused on building strong local partnerships. By establishing a brand-specific channel marketing strategy, they have worked closely with provincial and municipal agents, as well as GHOST-designated distributors, leveraging the group’s global resources to drive growth and create mutual benefits.
In 2013 and 2014, Dekuchi brought GHOST and KOGA to the Asian Bicycle Show, where their high-quality products and reliable service earned widespread recognition among dealers. This year, the company continued to invest heavily in the event, showcasing its flagship brands and reinforcing its commitment to the Asian market.
The Asia Bike Show is considered a sister event to the European Bicycle Show, and Dekuchi fully embraced this opportunity. The GHOST 2015 lineup, including the E:i Shock full-suspension series and the GHOST RIOT series—winner of the 2014 German Red Dot and IF design awards—drew considerable interest.
Meanwhile, KOGA, known as the pioneer of the cargo bike, made a striking appearance with its handcrafted long-distance touring model. Each KOGA wagon is built entirely by a single technician in the factory in Heerenveen, Netherlands, ensuring exceptional quality and craftsmanship.
In addition to product showcases, Dekuchi participated in industry forums, engaging in discussions about the challenges and opportunities for European brands in China. During the GHOST 2015 product launch event, riders and representatives had in-depth conversations about the future of the brand and its new offerings.
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