Short-run printing and selection (in)

The obvious sign of VIP (Variable Data Printing) is the ultimate goal for users and applications. Variable data printing has so far received widespread market attention and is confident enough to implement certain specifications and standards. Although it is quite obvious that personalized printed booklets have more repercussions than non-individual printed booklets, personalized printing is still not widely used. It takes time and patience to wait. Other difficulties encountered in optimizing databases for prepress output seem to have something in common with them.
Database management personnel rarely care about printing, and printing companies rarely care about the management of databases. After training, people who understand database processing and know how to print in color are even less. The most attractive place for digital printing systems than traditional analog printing systems is not critical to most small and medium-sized printing companies.
For many users, while digital printing has many attractive aspects, analog printing is more advantageous for small format jobs. This is also the reason why many suppliers of dual-color and four-color small format presses are increasing sales.
Raymond Hillhouse, Director of Sales and Marketing at AB Dick, said, “The market for small format presses is still very active. In the past three years, our company’s sales in this sector have continued to increase.”
AB Dick's Dick QP 25 and Ryobi 3302 printers are based on traditional offset printing technology and are usually equipped with output components that are imaged directly on the printing plate. This type of printing technology has been established and is very mature, reflecting more than one hundred years of experience. Technology and development level.
For example, the monochrome printer QP 25 is equipped with an optional second color print head. Mr. Hillhouse expects the printing opportunity to be successful. He said: “We have a large customer base and they need a new monochrome or two-color printing press. To upgrade, small format printers from other manufacturers may also replace and upgrade their parts. We have positioned the QP25 press as the most valuable conventional blanket printer in the market."
The potential for development Whether AB Dick or its competitors are aware that the market is predictable, it is clear that small-format simulation presses still have room for development, especially in sectors where electronics are not dominant. For monochrome and bi-color short-run business printing, analog printing technology is very simple and easy to use is very attractive.
There are quality issues, and analog printing has so far been the lowest cost, highest quality option in the field. Because these small format analog printers can print on a wide variety of substrates such as heavy cardboard and coating materials, it offers great flexibility.
The flexibility of the equipment is one of the reasons why Alphagraphics, based in Warrington, recently installed a small format press for short-run color printing to address the company’s growing problem of short-run printing jobs. Apex Digital Graphics provided the company with a Ryobi 3302 two-color printing press. (To be continued)