Red wine packaging - the way out of the printing industry

Whether digital or networked technology is a double-edged sword for the printing industry depends mainly on the response measures taken by the red wine packaging and printing industry and whether it can correctly solve the impact of printing companies on high-tech and fierce competition in the market. Positioning and orientation problems.

Take the road to print on demand.
At present, the impact of digital publishing on the packaging of red wine is mainly reflected in the printing of newspapers and magazines. Newspapers and periodicals printing must achieve the strategic transformation of the industry to meet the needs of the market, and must go the way of tailoring the audience and printing on demand (personalized printing). With the audience as the center, since the consumers have become more active and the deviation of the advertising information orientation service has been reduced, the advertiser's information transmission will be consistent with the consumer's willingness to consume information. Consumers may repeatedly consume one ad, and only print media can satisfy this. Therefore, this will be a very good direction for cooperation.
The printing industry was repositioned and transferred to high-tech industries.
Digital, network, automation technology, digital workflow, and printing environmental protection and green printing have become the main directions for the development of printing technology. Through computer and network, the various processes and links in publishing and printing production are integrated to form a digital integrated publishing system that includes all-digital production operations including prepress, printing, post-press processing, and process control and management. The printing industry is transferred to high-tech industries. The application of digital technology has enabled the printing business to truly expand to the global scope and further increase its market share.
With the rapid development of science and technology, some of the traditional types of wine packaging and printing industry will gradually disappear, and the entire printing industry will gradually transition to knowledge-intensive industries.
Broaden your thinking and expand the application of printing.
People may choose e-books and give up traditional books. However, people cannot abandon the red-wrapped packaging printing industry. Everyday life is traced to printing. The special functions of packaging and printing, textile printing, magnetic card printing, building material printing, securities printing, decorative printing, ceramic printing, and glassware printing are irreplaceable by digital media. In the commercial printing market, packaging and advertising, brochures and other printed products occupy a larger market share than books and newspapers. Packaging printing plays a role in conveying information and promoting products. For some products, printing also plays an important anti-counterfeiting role. With the continuous innovation of technologies such as RFID technology and 3D printing, the application fields of printing have become more and more widespread. The two-dimensional codes of products, RFID printing, printed circuit boards, and magnetic card printing, etc., are becoming more information-intensive and functional.