Home product segmentation is becoming more and more humanized, the elderly home market is blank

With the continuous development of the furniture market, the segmentation of household products on the market is becoming more and more human. When the reporter visited the large furniture stores such as Red Star Macalline, Real Home, and Dashanghui, it was found that the furniture suitable for the elderly was few and far between, showing a market gap.

Many elderly people have gradually reduced their self-care ability with age because of their inconvenience, which makes special life furniture needed to improve their convenience. For example, in addition to important factors such as environmental protection, the aged floor must also consider anti-skid and dustproof. The reporter visited brands such as Filminger, Fangyuan, Hongji, etc. The sales staff said that there is no exclusive old man's floor, but the anti-slip performance is good, and the floor suitable for the elderly is available.

A floor salesperson told reporters: "The floor that is specially designed for the elderly is not often asked by consumers, but some models are suitable for the elderly."

A furniture sales manager said: "For the moment, furniture manufacturers are mainly oriented to market demand. Taking the elderly floor as an example, the market for the elderly new housing market is not large, and the consideration of the renovation of the elderly has made many Even if the business has the strength, it will not open up the old market. Without the market potential being fully exploited, the manufacturers will not invest time and money to design furniture for the exclusive elderly."

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