The devaluation of RMB may lead domestic paint companies to usher in the winter era

RMB devaluation or will lead to domestic coatings companies usher in the cold winter era Date:2015-08-19 04:17

On August 11, the RMB depreciated by one point at a time. The depreciation rate was nearly 2%. The devaluation of the RMB will have an impact on the development of all industries. Among them, the coating industry as an accessory industry is no exception.

The devaluation of the renminbi will stimulate the rapid development of the foreign trade market. For companies that trade in dollars and household appliances, the devaluation of the renminbi can also increase exchange gains accordingly, thereby increasing the company's net profit. In addition to this, the devaluation of the renminbi will stimulate the shipping market by stimulating more shipments and orders for container transport while stimulating exports such as trade and textiles.



The stimulation of the devaluation of the renminbi on containers and shipping will further increase the demand for container coatings and industrial heavy anti-corrosion coating products. From this perspective, devaluation of the renminbi will further increase the demand for the coating industry. This is a good news for domestic paint companies.

However, from the domestic market, the situation is not optimistic. The fall in the exchange rate will trigger a partial outflow of funds, further exacerbating the funding gap in the real estate market. In addition, the devaluation of the renminbi will increase the relative price of commodities, resulting in a decrease in the purchasing power of the renminbi, which will also aggravate the sales pressure of real estate. From a structural point of view, due to the dense population and relatively strong purchasing power of major cities such as Beishang Guangshen, the impact of RMB depreciation on the property market is smaller than that of second-tier, fourth-tier cities, and real estate companies in third- and fourth-tier cities need to withdraw funds. The price promotion must be used to stimulate the consumer's desire to purchase the house. This will further stimulate the development of the domestic architectural coatings industry.

Although the devaluation of the renminbi will drive the short-term development of the foreign trade market and the domestic real estate industry, it will also lead to rising prices. For coating companies, not only will the cost of raw material products rise to some extent, but labor costs will also increase. It will increase further, which will increase the operating costs of paint companies and reduce the operating profits of paint companies.

In the limited space for development of the domestic paint industry, with the increasingly stringent environmental protection policies and the devaluation of the renminbi, multiple factors will accelerate the reshuffle of the domestic paint industry. A large number of paint companies will withdraw from the paint industry. . This can be said to have just arrived in the cold winter era of domestic paint companies.

In the short term, the devaluation of the renminbi may impact asset prices and cause exchange losses for certain industries; but from a prospective point of view, devaluation of the renminbi will benefit export trade, reduce export pressure and increase employment, which will further consolidate the real economy and increase economic growth. .

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