KI furniture landing in China brings new horizons to the segmentation of the office furniture industry

In September 2015, KI Furniture, the world's sixth largest contract furniture brand exclusively represented by Beijing Kangai Medical Furniture Co., Ltd., officially landed in China and was held at the China (Shanghai) International Furniture Fair in Shanghai on September 8th. Formally meet with everyone. It is reported that Beijing Kangai will participate in the exhibition with the medical field, education field and office products of KI furniture, bringing new vision to the Chinese office furniture industry and showing the world-class contract furniture manufacturers in the field segmentation. The results achieved and trends.

The Chinese furniture market is broadly divided into two categories: civilian furniture and office furniture. In the past, Chinese people's understanding of "office furniture" was broadly defined, including public furniture, school furniture, hotel furniture, archive room furniture, hospital furniture, etc. Therefore, most domestic office furniture brands in the past historical process In the basics, it is developed in accordance with the "multi-purpose and multi-purpose" model, which brings great inconvenience to enterprises, professional institutions and government furniture procurement. Once it involves a more professional industry, how to adapt to the exclusive functions under the subdivision has become the shortcoming of most domestic office furniture. In the early 1980s, the first batch of foreign-branded office furniture entered the Chinese market, which caused great concern in the industry. The integration of foreign furniture brands in the office environment of different professional fields, as well as the balance between freedom, privacy, function and simplicity in design, has brought new ideas to domestic office furniture. China has gradually entered the trial stage of the furniture industry segment. . However, due to the imprisonment of traditional thinking and historical issues, there are still many resistances in current design and development and market development.

Today, global Internetization is driving the rapid development of China's economy. The professional attributes of Chinese companies have become increasingly prominent, the industry classification has become more sophisticated, and the service characteristics of government agencies have become increasingly sophisticated. All of this is challenging the division of Chinese office furniture in the field. KI Furniture has a wealth of experience in this area as a 75-year-old senior contract furniture manufacturer. From the front end of the product design, KI Furniture takes into account every detail of the office behavior in different professional fields. From the communication function of the public area, to the teaching function of the school, to the rehabilitation experience of the medical institution, KI Furniture has conducted a large number of behavioral investigations on people, thus designing a more ergonomic product line for different environmental functions, and The simple, modern Western aesthetics unifies the overall appearance of the shape and color. In the selection of materials and processes, KI furniture pays more attention to safety, durability and environmental protection. It has passed ISO certification, Six Gemma management method, Kaizen process to improve multi-party quality management system to ensure product quality, and complete the quality chain with excellent after-sales guarantee mechanism. Reinforcement allows the product to adapt to the quality requirements of various environments. KI Furniture's forward-looking vision provides furniture solutions for customers in different fields, anticipating the functions required by the customer's office environment, enabling the furniture solutions to meet the professional needs of the space. These performances prove that KI furniture has entered China and can bring more visual guidance to the Chinese office furniture industry segment.

KI Furniture is based on “fine selection” and only provides customers with a wise choice. “Logging into the Chinese market will bring more humane public environment experience to Chinese users, making people work more convenient, learning more efficiently, and enjoying medical experience. The strategic cooperation between Beijing Kangai Medical Furniture Co., Ltd. and the American KI furniture brand is in line with the urgent needs of the Chinese market and users, and brings new impetus to the domestic office furniture industry segment. Beijing Kangai is convinced that this cooperation will not only broaden the horizon for the domestic industry, but also provide a guiding light for the sustainable development of the Chinese office furniture industry.