Chinese Characteristic Socialist Publishing Industry (II)

Quality is the lifeline of publications. There are quality requirements in the publishing industry's editing and publishing links, as well as in the categories of science, industry, and trade, but the most concentrated one is still reflected in the quality of publications. The quality of publications includes political quality, quality of academic art, and quality of editing and printing. Political quality is the most important quality of publications, but the editing of poorly-prepared publications will seriously worsen readers' reading psychology, making it difficult for the healthy and up-to-date ideological content carried by publications to effectively spread and play their due role. It is necessary to use systematic engineering methods to grasp the quality of publications, to grasp comprehensively and repeatedly, and to implement comprehensive measures. After several years of hard work, the quality assurance or supervision system for the editing and printing of books, newspapers, periodicals, and electronic publications has been basically established. The book quality assurance system, the newspaper quality management standard, and the quality management standard for social science periodicals The quality management standards established by the “Interim Measures for the Supervision and Administration of Printing Quality of Books and Periodicals” are an important part of the quality assurance system for publications.
Improving the science and technology content and contribution rate of science and technology in the publishing industry is the fundamental driving force for improving quality and increasing efficiency. China's publishing industry should make good use of publishing economic policies, determine the direction of investment in accordance with the principle of giving priority to quality and efficiency, and provide stamina for the sustained, stable, and rapid development of the publishing industry. It is necessary to increase scientific and technological input, increase the level of modernization of editing and retrieving means, increase the technical level of printing equipment, and ensure the level of printing of publications.
Improving the political quality and professional quality of publishing professionals is the fundamental guarantee for improving quality and increasing profits. Strengthening learning is the basic way to improve quality in an all-round way. While deeply studying Deng Xiaoping Theory and the important thinking of the "Three Represents," we must also learn modern science and technology, market economy, and legal knowledge, and study the features, methods, and operating laws of the structural adjustment of the publishing industry in the two fundamental transitional processes.
The improvement of publishing quality must ultimately be implemented in social and economic benefits. While constantly improving the overall quality of publications, we must implement a quality strategy to organize the publication of "a good book" and "a good article" in the "Five-one Project" of spiritual civilization construction; do a good job of the key publishing project Construction; Do well in the "National Book Award" and "Chinese Book Award".
Actively participating in the international competition in the international publishing market is a major trend in the development of the publishing industry in the world today. As one of the largest countries in the world publishing industry, China should open up the international publishing market, participate in the international publishing industry, and promote the exchange of world culture. China's publishing industry is going to the world, first and foremost a serious political task. It is our duty to share the achievements of reform and opening up in China through publications and let the world understand China. Therefore, going to the world is the inevitable choice and the only way to develop the socialist publishing industry with Chinese characteristics in the new century.
As China's publishing industry moves toward the world, it is imperative that our publications should occupy a more important position in the world's Chinese publication market. On the whole, the internationalization of China's publishing industry is still in its infancy. With the establishment of the socialist market economic system and accession to the World Trade Organization, the pace of China's publishing industry towards the international market will further accelerate. At present, we must start with the most basic issues of international publishing and trade and carefully formulate a set of specific strategic plans.
In-depth analysis of the international publishing market. We must consider the issue of market competition facing the publishing industry from an international perspective, focusing on an analysis of the international demand for Chinese cultural resources and the reading needs of overseas readers of Chinese publications. We must also consider international trade barriers, legal systems, economic factors, social habits, language and political environment, consumption structure, cultural patterns, and religious and moral backgrounds. If possible, a large-scale overseas market survey can be conducted to determine what overseas readers really need and do not need.
Study and master the various means to enter the international market. These measures include participating in international large-scale book fairs, setting up branches and direct sales agencies overseas, advertising, regularly compiling catalogues for publications in foreign languages, timely transmitting information to foreign sellers, conducting international copyright trade, and cooperating with foreign countries for publishing. Wait. China's publication has become one of the issues currently facing the world and expanding distribution channels. After these years of efforts, there have been dozens of establishments of branch offices overseas by our publishing units, and there are still further development trends. In the case of power, it is necessary to establish as many foreign companies as possible wholly-owned or joint-venture publishing and distribution units. This is an effective measure to expand distribution channels.
At present, China's foreign cooperation and publication are mainly carried out in two ways: first, the establishment of a joint venture publishing unit approved by the General Administration of Press and Publication; and secondly, the cooperative publication of copyright trade, the vast majority of which are scientific and technical journals. There are three main lines that can be used for joint venture publishing and cooperative publishing: one is information, the other is management, and the third is funding. Through cooperation, we can learn advanced publishing management experience and operating experience of foreign counterparts. Foreign publishing groups use major industries to operate the publishing process. They have unique features in topics such as selection of topics, printing and assembly, and distribution and sales. They have always been very sensitive and efficient in the use of high technology in the publishing industry. These are places where the publishing industry in our country is very lacking and urgently needs to make up classes. Different categories and links in the publishing industry, due to the different nature of their ideologies, should pay special attention to differential treatment and classification guidance in expanding opening to the outside world. Compared with books and audio-visual publications, the latter can be piloted first; publishing and printing can be made even larger in comparison with publishing and printing.
Through the formation of large-scale publishing groups, distribution groups, and sales groups, the Group's economies of scale and group strength have made its way into the international publishing market. Large groups can take more variety of publications and adopt a more direct approach, that is, producing or setting up marketing branches in foreign countries and entering a larger market. This is obviously more competitive than a small publishing company.
Cultivate more modern publishers for the international publishing market, especially high-level management personnel. To start publishing in the world, Chinese publishers must first of all require that the concept of publishing must go to the world. Publishing theory and publishing practice must go to the world, and ultimately create enormous benefits in the world publishing market. (Finish)