Commodity packaging is an important part of a commodity. It is not only an indispensable outer garment, but also plays a role of protecting the commodity, facilitating transportation, sales, and consumer purchase. It is also a miniature image of a commodity manufacturing company. Color, as an important element in the design of commodity packaging, not only plays a role in beautifying the packaging of commodities, but also plays a non-negligible function in the process of commodity marketing. This point is being taken seriously by more and more companies and product packaging designers. This requires our packaging designers to consider more from the point of view of merchandise marketing how to design a product package with excellent colors.
Pay attention to the advertising function of color to promote goods and attract consumers' attention. According to the analysis of relevant data, when people's visual organs observe objects, the color perception accounts for 80% within the first 20 seconds, and its shape only accounts for 20%; Minutes later, colors accounted for 60% and shapes accounted for 40%; after five minutes, each accounted for half. Subsequently, the impression of color persists in human visual memory. The main colors of a good product package will be particularly noticeable, inducing consumers to use color-consistent product packaging, and thinking about the exquisiteness of goods, resulting in a desire to purchase. Therefore, companies should pay attention to the important role of color in the design of commodity packaging, so that when designing the color of commodity packaging, packaging designers should try to design a color that can quickly capture the eyes of consumers in line with the identity of the product, in order to improve corporate products. Competitiveness in sales. Smart merchandise packaging designers use this effect to design personalized packaging on the packaging of goods to capture consumer attention quickly in the market to attract attention.
Pay attention to the role of the color of commodity packaging to promote the sales of goods The color of commodity packaging will stimulate people's physiology and psychology. The ancients talked about “seeing pleasure in the thirst†because people saw the bright colors of the plums in the paintings, which made people psychologically yearn for them and physiologically responded. In food packaging, the use of colorful bright pink, orange, orange and other colors can emphasize the smell of food, sweet smell, taste and taste. Chocolate, cereal, and other foods use warm colors such as gold, red, and brown to give people fresh, delicious, nutritious feelings. Tea is packed in green and gives a fresh and healthy feeling. The packaging of cold foods and drinks uses blue and white with a cool and snowy feeling to highlight food freezing and hygiene. Alcoholic and alcoholic foods are often elegant and quaint, giving people a physiologically mellow, mellow feel, and psychologically suggesting that it has a long history of brand-name experience. It is precisely the color of these goods packaging that meets the physiological and psychological characteristics of consumers. Only in this way can the consumer quickly make a decision and purchase the goods in the same kind of goods, which will accelerate the sales of the company's products.
Pay attention to the color in the merchandise marketing in the recognition memory function commodity packaging design, designed to enable consumers to clearly distinguish the various colors, will help people identify a variety of goods. In psychology, consumers' attention is divided into intentional attention and unintentional attention. When consumers first come into contact with a certain product, the attention to the packaging of the product is not intended to be noticed, but when the consumer purchases the product again, it will pay attention to the color of its packaging. Therefore, the color of commodity packaging should be designed to have its own characteristics, so that consumers have a deeper visual memory of this packaging color, so that consumers can quickly purchase the same product the next time. In the packaging of cosmetics, men's products are often expressed in dark colors such as black and dark green to show solemnity. For women's Cosmetic Packaging, soft and elegant colors such as purple, pink and pearl white are often used to show elegance. In the packaging of pharmaceuticals and drugs, commonly used cool and warm color blocks indicate the nature of the drugs. For example, red indicates nourishing fitness, blue indicates anti-inflammatory and antipyretic, green indicates painful sedation, and red and black blocks indicate severe drugs. Different types are packaged in different colors for easy identification by consumers and the ability to use the color memory for the next purchase. This will shorten the trading time of commodities and accelerate the sales of goods and the circulation of products. (To be continued)
Pay attention to the advertising function of color to promote goods and attract consumers' attention. According to the analysis of relevant data, when people's visual organs observe objects, the color perception accounts for 80% within the first 20 seconds, and its shape only accounts for 20%; Minutes later, colors accounted for 60% and shapes accounted for 40%; after five minutes, each accounted for half. Subsequently, the impression of color persists in human visual memory. The main colors of a good product package will be particularly noticeable, inducing consumers to use color-consistent product packaging, and thinking about the exquisiteness of goods, resulting in a desire to purchase. Therefore, companies should pay attention to the important role of color in the design of commodity packaging, so that when designing the color of commodity packaging, packaging designers should try to design a color that can quickly capture the eyes of consumers in line with the identity of the product, in order to improve corporate products. Competitiveness in sales. Smart merchandise packaging designers use this effect to design personalized packaging on the packaging of goods to capture consumer attention quickly in the market to attract attention.
Pay attention to the role of the color of commodity packaging to promote the sales of goods The color of commodity packaging will stimulate people's physiology and psychology. The ancients talked about “seeing pleasure in the thirst†because people saw the bright colors of the plums in the paintings, which made people psychologically yearn for them and physiologically responded. In food packaging, the use of colorful bright pink, orange, orange and other colors can emphasize the smell of food, sweet smell, taste and taste. Chocolate, cereal, and other foods use warm colors such as gold, red, and brown to give people fresh, delicious, nutritious feelings. Tea is packed in green and gives a fresh and healthy feeling. The packaging of cold foods and drinks uses blue and white with a cool and snowy feeling to highlight food freezing and hygiene. Alcoholic and alcoholic foods are often elegant and quaint, giving people a physiologically mellow, mellow feel, and psychologically suggesting that it has a long history of brand-name experience. It is precisely the color of these goods packaging that meets the physiological and psychological characteristics of consumers. Only in this way can the consumer quickly make a decision and purchase the goods in the same kind of goods, which will accelerate the sales of the company's products.
Pay attention to the color in the merchandise marketing in the recognition memory function commodity packaging design, designed to enable consumers to clearly distinguish the various colors, will help people identify a variety of goods. In psychology, consumers' attention is divided into intentional attention and unintentional attention. When consumers first come into contact with a certain product, the attention to the packaging of the product is not intended to be noticed, but when the consumer purchases the product again, it will pay attention to the color of its packaging. Therefore, the color of commodity packaging should be designed to have its own characteristics, so that consumers have a deeper visual memory of this packaging color, so that consumers can quickly purchase the same product the next time. In the packaging of cosmetics, men's products are often expressed in dark colors such as black and dark green to show solemnity. For women's Cosmetic Packaging, soft and elegant colors such as purple, pink and pearl white are often used to show elegance. In the packaging of pharmaceuticals and drugs, commonly used cool and warm color blocks indicate the nature of the drugs. For example, red indicates nourishing fitness, blue indicates anti-inflammatory and antipyretic, green indicates painful sedation, and red and black blocks indicate severe drugs. Different types are packaged in different colors for easy identification by consumers and the ability to use the color memory for the next purchase. This will shorten the trading time of commodities and accelerate the sales of goods and the circulation of products. (To be continued)
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